How to Attract Gen Z Customers The real estate industry has several outdated marketing strategies. Most of which targets the older generation with the likes of millennials and boomers, leaving out the younger generation, gen Z. Generation Z or iGen refers to the age of kids born after millennials between the years 1998 – 2010s….
Are Open Houses Worth It? with Special Guest John Giffin Modern marketing strategies incorporate much digitization of processes. But one of the traditional ways to market a house that remains to be in practice is organizing and holding open houses for potential new homeowners. In the real estate industry, an open house is a scheduled…
Building and Launching a Local Real Estate Brand in 2019 A big part of digital marketing, no matter what the industry is personal branding. Personal branding is the process of setting yourself apart from the competition through developing a reputation and impression of your organization. This episode, Tonya Eberhart, founder of BrandFace and America’s Top…
The Right Online Marketing Platform for Realtors With the multitude of tools and sites to enhance your real estate business’ digital presence, it can be sometimes confusing. As a business owner, you must know how to choose the right online marketing platforms that will suit your needs. For this episode, Robert and Jonathan discuss how…
Real Estate Best Practices of 2019 The real estate industry is a highly competitive field. Clients are usually offered multitudes of options among brokerages from national real estate franchises to large regional privately-owned and small boutique brokerages. Within recent years, the landscape for the brokerage industry has allowed for more options for real estate agents….
Lead Generation for Realtors in 2019 Realtors, new and old, rely heavily on leads for their sales in the digital sphere. It can get tricky for agents to navigate lead generation tools suitable for their business models. Mitch Ribak joins hosts Robert Newman and Jonathan for this episode to discuss internet leads in 2019. Ribak…
Pros and Cons of Google My Business Page For this Mail-Right episode, Jonathan and Robert discuss the pros and cons of the Google business page. They talk about the importance of establishing your discount and dive into the new marketing tactics entering the real estate market. To start, Jonathan explores the benefits and problems with…
Online Lead Generation With Google My Business Page in 2019 The real estate market has become a highly competitive industry. With the industry giants becoming bigger and bigger, real estate agents can have a hard time establishing their brand in the field. Thankfully, front runners in development have created tools for budding real estate agents…
Advertising in the Real Estate Industry For this Mail-Right episode, we get to talk with Audience Town’s CEO, Ed Carey about the challenges of advertising for real estate businesses. Audience Town is a full-service advertising technology platform customized for real estate companies to match services and inventory to the right audiences. Before founding Audience Town,…
Real Estate Lead Generation and Marketing Strategies Chris D. Bentley is one of Dallas’ most aggressive real estate magnates and has built his reputation upon surpassing client expectations. Having sold millions of dollars’ worth of homes during his 16+ year career, 50% of Chris’s business has consisted of repeat and referral clients, and the other…