Episode 269 Mail-Right Show – We Discuss the Future of Digital Marketing
In Episode 269 Mail-Right Show Podcast, Jonathon and I will discuss the future of Digital Marketing with Brian Gardner, who is the Founder of AgentEngine and the former CEO of StudioPress. Brian is also a previous partner and chief product officer of Copy Blogger. He’s a proficient WordPress developer with extensive knowledge in real estate specific platforms. His consistent interest in real estate and willingness to help agents with their digital set up was made possible has helped him create an easy-to-use platform that real estate professionals can use for their business.
What is Agent Engine?
The AgentEngine platform is a new online marketing platform that provides real estate agents access to an easy-to-use web development tool. The platform supports real estate agents and teams in establishing their digital presence by leveraging technology and using social media’s power to grow their business. It also aims to take away the challenges of learning how to use WordPress to build a website. The platform will allow clients to build their brand online and set up a digital business card without investing too much in web development.
How AgentEngine Came Into Being
Brian built his digital career in WordPress. He designed, developed, and sold WordPress themes for the past 14 to 15 years. After selling StudioPress and realizing he still has at least 30 to 40 years to work, he comes up with the idea of AgentEngine. He realized then who he wanted to do it for and what he wanted to do for them. Through AgentEngine, he can bring out many of his skills and experience to agents in the real estate industry.
The Future of Digital Marketing
AgentEngine wanted agents to have a nice-looking version of a representation of who they are or improve their digital presence. It makes a profile and lightweight website builder for real estate agents. The platform is not challenging at all. It will feel more like an app experience than a website building experience.
How It Works
Based on my experience, a significant number of realtors have minimal technical knowledge when it comes to building a website. They usually understand their importance and some functionalities. Still, They are limited in terms of know-how of all the necessary tools and processes involved with making a successful website as a whole. The AgentEngine platform takes out all of that by creating an app-like experience where you do not need a technical developer’s skills to build a site. Other platforms offer similar services, such as Wix, but AgentEngine is more customized for realtors. The platform is perfect for budget-conscious realtors who have little to no budget for investing in the digital space.
Please feel free to go to Brian Gardner’s websites @ https://briangardner.com/ and https://agentengine.com/ if you need further information.