Building a Digital Marketing Plan Part 3

Episode Timeline

Episode 266 Mail-Right Show: Building a Digital Marketing Plan Part 3

Mail-Right Show Podcast Episode 266 – In this episode, Jonathon and I have an extensive discussion about Neil Patel’s Ubersuggest tool, which plays a crucial role in building an effective digital marketing plan.

Things You Ought To Know About Ubersuggest

Ubersuggest is one of the investigative tools used to help you figure out what your competitors are doing before initiating the marketing strategy you want to pursue. This tool will cost you $39.00. All you have to do is log in to their website, prompting you to enter a URL. Then you have to key in your competitor’s URL and click search. Ubersuggest will then provide you with information such as your competitor’s rank for organic keywords, organic visits, the top pages on their website, and many more. You will have a thorough understanding of what keywords are driving value to your competitors’ websites that target the neighborhoods you want.

Ubersuggest Works Wonders

This tool will allow you to take a look at your competitors’ website performance. It will give you an idea if they are doing a paid advertisement and indicate their target keywords. Having the ability to analyze where your successful competitors are investing their time and budget will help you dramatically reduce your overall costs. The Ubersuggest tool can also shed light on where your competitors generate their business. You will know what content they are using to target both organic and paid traffic. You only have to pay $39.00 for this information about your competitors’ digital marketing strategy instead of splurging a contract with my company for $14,000 to $30,000. This tool does not necessarily make you money by emulating what your competitors are doing. Still, Ubersuggest can help you save money by figuring out what they have already figured out, saving you time from researching and planning.

The Next Best Thing For You

It is better if you, as a client, had done your share of the marketing plan and decided for yourself what your preferred target market is before you spend $3,000 or $5,000. I do marketing plans with my clients, but I highly recommend that you do your research, use tools such as Ubersuggest or Ahrefs, and identify a digital marketing strategy that you want to pursue. As Jonathon suggested, you can sign up for a trial plan to get started or watch Youtube videos to learn more. If you are interested in knowing who built your competitors’ website, you can use the tool You will know what technology is being used on their website. You do not need to spend so much to have a customized website. All you need to have is the knowledge in building your digital marketing strategy. You can either pursue a digital marketing plan with a website built by a web developer or properly plan one out with your team.

If you’ve done some research and would like to discuss your prospective marketing plan with an experienced real estate digital marketer, then feel free to schedule a consultation call.