Episode 279: Building an Effective Digital Leads Team in 2021

Episode Timeline

In the 279th episode of the Mail-Right Show, Robert and John featured Chris Anuszewski. He has an extensive history of experience in operations that totals 13 years. All of his past professional expertise helped him achieve his current success. The main reason for his high success in Real Estate is his ability to use his technical background as leverage. It gave him the chance to offer a more detailed analysis, identify several ways of trailblazing numerous business operations, and a whole lot more. He used to be the Figueroa Team’s vice president, a giant real estate firm in Orlando, Florida. But he recently ventured out and decided to build a team that he can call his own. 

Chris recalls that in his previous job, he and his team were in collaboration with Zillow. They had an exclusive partnership, and their company tested out several pilots for Zillow’s website. What separates Chris from other agents is that he knows its technical side and the real estate side. He does an excellent job at piloting programs, utilizing several digital marketing methods, explored using CRMs, and has had a partnership with substantial marketing companies – all of which aren’t usually done by an agent. By knowing the industry’s ins and outs and how his business works, Chris has a significant advantage to excel in the field.

Technical Access

As a real estate enthusiast, Chris noted that he is most excited about the accessibility that real estate agents have over the technical stuff. Unlike before, agents have the chance to use various technologies for their advantage as they make their way along the rough roads of the real estate industry. In the 21st century, tech-savvy real estate agents can teach a standard line-level agent regarding taking videos, editing, generating leads, and other technical aspects of the business. 

John also emphasizes that there is no specific platform that will work for every sing