Mail-Right Show Episode 289 Internal Discussion of Critical Digital Marketing Updates for 2021
In the 289th episode of the Mail Right Show, Robert Newman and Jonathan Denwood explored current crucial issues affecting market changes in 2021 and their impact on one’s digital marketing strategy. Robert Newman has over 14 years of experience as an SEO consultant specializing in real estate, making him one of the most knowledgeable organic inbound marketing experts in the industry. On the other hand, Jonathan Denwood is the founder and CEO of Mail Right, a platform that combines a variety of digital tools for realtors into a single, user-friendly package. Their position and years of experience have provided them with the qualifications and knowledge necessary to speak on these critical changes.
Overheated Real Estate Market
The housing market has reached a critical point. What does this mean precisely? Overheating occurs when continuous demand for housing exceeds supply by a significant margin. Jonathan and Robert explored the several factors that contribute to such irrational market behavior. Among these is the seller-only leads method, which has existed for an extended period. Seller leads are simply sellers interested in selling their property. With so many people interested in selling their homes, there is a good chance that the housing supply will expand, resulting in a large inventory. If one possesses stock, potential buyers must seek it out and come to them, resulting in solid home demand. As a result, every realtor who contacts Robert and those who speak with Jonathan about sales mentions focusing on seller leads.
Current Market Trends
Direct marketing, which involves utilizing a method to reach a seller, such as Facebook marketing, may be effective. However, Jonathan identified several drawbacks with this strategy, including the fact that it will be far less effective than organic, search, or content management, as it is dependent on the chance that someone interested may enter the funnel via a Facebook advertisement.
Another market trend is the site’s out-of-control deflation of traffic patterns. Jonathan identified two possible explanations for