EPISODE 299: Using AI to Replace or Improve your ISA Service

Episode Timeline

EPISODE 299: Using Artificial Intelligence to Replace or Improve ISA Service

In the 299th episode of the Mail-Right Show, John interviewed Nate Joens, Structurely’s co-founder, head of innovation, and former CEO. Structurely had a tenfold increase in the number of conversations processed in the real estate market over his four years as CEO and developed a proprietary conversational AI application that 99.9 percent of users felt was human. Additionally, Structurely was named to the Housing Wire Real Estate Tech Top 100 list and grown to a staff of 26 individuals. Nate manages Structurely’s product, engineering, and machine learning teams. He has experience in GIS, real estate, finance, urban planning, project management, and graphic design.

What is ISA?

An inside sales agent (ISA) in real estate is responsible for lead generation and funneling qualifying prospects into the sales funnel. Outbound real estate agents are accountable for generating new leads and cultivating potential clients for their real estate team.

What is Structurely?

Structurely’s conversational AI technology is redefining sales and marketing by organizing conversations at scale to engage leads. Their AI Assistant engages online prospects, qualifies them for a personalized experience, and intelligently develops these lead relationships. In less than two minutes, Structurely’s AI Assistant engages prospects via message and nurtures buyers, sellers, renters, and other leads until they are qualified for an agent to handle.

How does it work?

Real estate leads expire more quickly than leads in other businesses. After five minutes, you are 21 times less likely to qualify a lead than you would have been had you reacted during that period. This is no longer an issue with Structurely.

When a lead is received from any online lead source, such as Follow Up Boss or Zillow, Structurely’s AI Assistant automatically communicates the lead based on their lead type and other preferences. Agents and administrators have the ability to enter and take over these talks at any time. Agents can “mute the Assistant” at any stage to claim the lead, while all critical data, including the lead’s time frame, previous agent status, financing status, and buyer preferences, is automatically extracted and updated.