EPISODE 331: A Review of The Placester Solution
The newly released Placester Solution was reviewed by Jonathan Denwood and Robert Newman on the 321st edition of Mail Right Show. Over the past decade, Robert Newman has been working in the real estate SEO business as the CEO of Inbound REM, an inbound marketing firm. Meanwhile, Jonathan Denwood is the founder and CEO of Mail Right, an organization that streamlines and simplifies various digital technologies. The episode highlights Placester, a real estate website builder that offers a tailored, high-performance website that brokers, admins, and agents can construct and manage without a web developer. This episode, which is a summary of the company’s history and current challenges, is necessary to explain how the company’s innovative minds overcame obstacles in the past and went back to the drawing board to reimagine the Placester website and marketing offer from the ground up while also listing down the consideration such as pros and cons, a realtor can have before using Placester.
Placester is among the top three providers, alongside Real Geeks and Easy Agent Pro, in terms of affordable real estate websites.
This isn’t the best solution if you’re a real estate agent or broker who wants to focus on SEO-driven lead generation websites. In addition, they still do not allow customers to run their websites. But for those who desire a low-cost, self-hosted webpage is an excellent option. In addition to a wide range of built-in add-ons, customers can link the Placester platform with third-party tools and software. What you’ve got here is highly unusual and highly precious. Scalability is integrated into the new platform so that it can grow with your business.
What’s the latest?
There are a lot of new concepts to look at.
The template here is Codeless for those who don’t want to learn about design philosophy, making it simple to create a polished website from scratch. It’s easy to swap out logos, colors, and typefaces across the site using codeless designs, and the plans also contain color recommendations for your business. As simple as changing your hat, you may view how your website would look with a completely other design and then switch back to your old one.
Your Placester website can be connected with thousands of apps using Zapier, the most powerful integration platform. You can transform your website into a self-sustaining lead-generation engine by using Facebook (leads and ads), your CRM, Google Sheets, Google Contacts, and other automation tools.
There are more options for personalization.
One of the most effective methods to differentiate yourself from the competition is to tailor your services, niche, real estate products, and website to your unique needs and preferences. In addition, Placester has made it easier with more customization possibilities, including an enlarged video gallery, a far-flung image gallery, and new blog capabilities that will allow you to give exactly what your buyer and seller clients need from their real estate agent.
Pros of Using Placester
Extremely Low-Cost Websites
Prices for NAR members who pay annually start at $64/month with a setup fee of $0 or $100, depending on the plan. The initial setup will be free because you’ll receive website templates and build your website. Larger teams will pay $120 each month and $950 in setup charges. Creating a real estate website on your own is a never-ending task. When a new listing is added, you’ll have to develop a landing page for it yourself or pay Placester $75.
The ability to grow
The new Placester platform is built to scale your business. Upgrades are available from one service package to another. Additionally, you can choose from 80-90 different “add-ons” to further customize your digital marketing approach.
The incorporation of new technologies
When it comes to an all-in-one platform, Placester has achieved a rare feat. A CRM is included, as well as a wide range of add-ons. In addition, the platform is compatible with a wide range of third-party goods and applications. In other words, you won’t have to worry about Placester interfering with your ability to use the best tools for the job.
Placester’s resource center may be the best real estate website provider. Their business model relies heavily on the availability of high-quality webinars and training DVDs. It reduces the need for a help desk, and they’ve been a massive success in this regard.
Cons of Using Placester
Customers Do Not Own Their Websites
Owning your real estate website and its content is relatively uncommon among web design companies. It’s like paying for the construction of a house and then paying for the usage of that dwelling. In addition, there is a chance that your personal information could be leaked.
You can’t Change Provider Whenever You Want To
In addition, customers are unable to switch service providers easily.
Indeed, you can terminate your contract. But if you start anew with a new company, you’ll lose all of your time and money. Having your website is a good idea, including this one.
SEO Lead Generation
Placester’s new platform is built to expand with a company, although search engine optimization isn’t the main focus. Real estate lead generation websites powered by SEO are a rare breed. There is much competition, and any firm that doesn’t focus on SEO-driven leads will struggle to prosper.
When it comes to customer care and assistance, Placester customers have had several issues. Customers could previously have an essential website for just $5 a month. Placester eventually became too big for its sound. They had 40,000 customers, most of whom paid next to nothing each month but still needed assistance. As a result, the customer service crew grew overworked and could not handle a massive number of client demands. Many of these contracts are ongoing, and Placester is working to phase them out ethically.
Placester is a low-cost option mainly because they offer DIY websites. You’ll be given a form that you’ll have to fill out independently. It’s not a one-time thing; it’s an ongoing process. A new landing page is required for each new listing. Websites must also be updated and maintained regularly. Placester isn’t a good choice if you’re always on the go or have a lot on your plate. There are two options: You’ll either have a poorly performing website or spend a lot more than your regular monthly price. Before signing up for a DIY real estate website service, assess your spare time and personal motivation, both now and in the future.