For the 339th episode of Mail Right Show, Jonathan Denwood and Robert Newman reviewed Real Geeks and walked through its comprehensive advertising strategies, as well as Real Geeks’ features and pricing. Robert Newman is the CEO of Inbound REM, an inbound marketing firm, and has been working in the real estate SEO field over the last decade. On the other hand, Jonathan Denwood is the founder and CEO of Mail Right, a platform that combines a variety of digital tools into one convenient, user-friendly package.
What is Real Geeks?
Real Geeks is a lead generation tool that provides a website with IDX integration, customer relationship management tool (CRM) functionality, and lead generation through PPC or pay-per-click, which many of their competitors lack. Real Geek is distinguished from its competitors by its exceptionally organized real estate website. When Real Geeks was created, it was designed with a straightforward structure, and it was revolutionary due to its simple, clear, clean, and easy-to-use PPC system. It can be argued that they impacted companies like Real Estate Webmasters and Sierra Interactive regarding some of their product. Real Geek is for anyone who uses PPC and desires a solid CRM. Real Geeks also send you a prospect or customer report.
Real Geeks gives relatively solid numerical results. Thus, when searching for a platform with a lesser price and comparable results, Real Geeks can be compared to other platforms like kvCORE, CINC, and Real Estate Webmaster.
What is PPC?
PPC, or pay per click, is a digital advertising service coined by Google. Nowadays, people presume that pay-per-click is what we call advertising on any digital platform.
Real Geeks is not a search engine optimization platform. Although one or two users have done an excellent job of generating some SEO results on Real Geeks, finding people who have worked out a way to leverage without using PPC is difficult and rare.
PPC Campaign of Real Geeks and Main Ways they Make Money
Real Geeks charges end-users a monthly cost of 600 dollars for PPC management, which used to be 500 dollars, and this is only for managing your advertising, not for the advertising itself. PPC is how Real Geeks generate money, and it’s the only way their platform works properly. Real Geeks were doing highly detailed things as if they were creating or utilizing many different pages on your website as landing pages. Each of those Landing pages could theoretically have its own AdWords campaign with 10, 20, 30, or 50 keywords targeted per page, lowering the overall cost of acquiring a lead, but doing so would take a long time for the person running the AdWords campaign. Therefore, anybody who earns monthly is constantly adding on landing pages and is doing testing, also called multivariate testing. You are doing all that for 600 a month. And 600 a month is an excellent price.
Furthermore, when you use Real Geeks, you receive the CRM, the IDX, and the website, but you won’t get an enormous number of leads or the kind of prospects that you want unless you pay for PPC.
Real Geeks Pricing Structure
There have been updates to Real Geeks’ pricing structure. Their monthly fee is around $299, which used to be 170. They’ve increased their PPC charge, which was previously one of the highest in the business.
It is inexpensive to get on the Real Geeks website but highly costly to advertise. If an end-user hires Real Geek’s team to handle their PPC, they will charge $600, and that’s just for managing your advertising, not for the advertising themselves. They can make the initial payment at 600 or lower because they are doing the same campaigns across several clients. Besides, if you are looking for an agency to do PPC, they’ll ask for a percentage and won’t generally consider anyone who doesn’t have a monthly net investment of roughly $3,000.