In the 457th episode of the Mail Right Show, Jonathan Denwood and Robert Newman dive into practical steps to help real estate agents grow their businesses in 2025. Robert Newman, the founder and CEO of Inbound REM, brings over a decade of experience in real estate search engine optimization. Meanwhile, Jonathan Denwood is the founder and CEO of Mail Right, a platform that combines various digital tools into one user-friendly package. The episode discusses strategies for real estate agents and brokers to thrive in the ever-changing market. From innovative trends, client engagement tactics, and networking opportunities that can help agents stand out from the crowd.
The real estate business was slow for a long time, even up to December. But now, many reports are coming in from agents saying they are selling homes again. There was a big pause, but now transactions are happening again. Even though things are picking up, there are still many conversations about what real estate marketing looks like today.
More people comment on older marketing content, saying, “This is still true.” This shows that some strategies are still valid, even in a changing world. At the same time, there are more discussions about AI and how it is changing marketing. Also, some older real estate marketing systems are starting to age out, meaning they may not work as well as before. Below are the strategies to help you supercharge your real estate business in 2025.
1. Getting Clients with Stories That Speak to Them
An effective way to engage clients is by sharing stories that speak to them. Hence, Real estate agents should focus on finding niches within their local market. For example, if an agent specializes in helping first-time homebuyers or retirees, they can tailor their message to address the specific needs of these audiences. Stories that reflect the challenges and aspirations of the target audience create a stronger emotional connection, making the agent more relatable and trustworthy. Moreover, The quicker you find your niche, the more you’ll stand out and succeed in a crowded industry.
Agents can step up and provide support in times of crisis, such as natural disasters. For instance, during wildfires in California, agents can contact past and potential clients to offer assistance with insurance or relocation. Agents build long-term relationships and loyalty by being helpful during difficult times, which can lead to future business opportunities.
2. Building a Database of Possible Clients
The database is a crucial tool for real estate agents. Building and maintaining a database of clients and prospects allows agents to stay in touch and nurture relationships over time. However, instead of relying solely on traditional tools or any program downloaded onto the computer, agents can use social media platforms like Facebook and Instagram to manage their contacts.
Furthermore, agents should segment their database into lists such as past clients, potential buyers, and referrals. Each group requires tailored content and messaging. For example, past clients may appreciate personalized updates about the local market, while potential buyers might benefit from tips on home buying. Consistent communication through email campaigns, social media posts, and newsletters helps agents stay top-of-mind with their audience.
3. Have a Follow-Up Strategy That Works
Effective follow-up is essential for converting leads into clients. A successful follow-up strategy involves offering value at every stage of the process. For example, agents can provide a free downloadable guide or checklist as a lead magnet. Once a prospect engages with the content, the agent can follow up with an email offering a more in-depth resource, such as a course or consultation.
Agents should also track their leads and prioritize those who show genuine interest, such as attending an open house or downloading a resource. Personalized follow-up, whether through email or phone calls, helps build trust and moves prospects closer to making a decision.
4. Build a Personal Local Brand
Creating a strong local brand is more important than ever in 2025. Agents should focus on establishing themselves as experts in their specific market or niche. This can be achieved by consistently sharing valuable content, such as market updates, neighborhood guides, and tips for buyers and sellers.
A local brand is built on trust and visibility. Agents can enhance their reputation by engaging with the community, participating in local events, and showcasing their expertise through videos and social media posts. A well-designed website and active social media presence are essential tools for reinforcing the agent’s brand and attracting new clients.
5. Combine Person-to-Person and Digital Online Marketing
The most successful agents in 2025 will be those who effectively combine digital and in-person marketing strategies. Digital tools, such as Zoom consultations and virtual property tours, can save time and streamline the initial stages of client interactions. For example, agents can use video calls to qualify leads and discuss client needs before scheduling in-person meetings.
However, personal connections remain vital. Agents should balance digital efficiency with face-to-face interactions, especially when closing deals or building relationships with high-value clients. By leveraging digital tools for routine tasks and reserving in-person meetings for critical moments, agents can maximize productivity and provide exceptional service.
