In the 473rd episode of the Mail Right Show, Jonathan Denwood and Robert Newman dive into a cutting-edge topic: AI video cloning and its impact on real estate marketing. As video becomes a must-have tool for agents and brokers, new platforms like HeyGen, Synthesia, and 11Labs are emerging to help real estate professionals create personalized content at scale—without even turning on a camera. In this episode, the hosts share firsthand insights from their own beta testing of AI avatar tools, including the pros, cons, and realistic expectations for success in 2025.
Introduction
Real estate agents are constantly told to create video content—but the reality is, most don’t have the time, confidence, or gear to show up on camera consistently. That’s where AI video cloning tools are starting to change the game. These platforms let you record a short sample of your voice or video and then generate endless branded videos using a realistic AI avatar version of yourself.
Robert and Jonathan have spent weeks testing these tools and building out a system for real estate professionals who want to scale video marketing while keeping it personal. In this episode, they break down the experience so far, including the biggest challenges, smartest use cases, and what you need to know before diving in.
AI Video Cloning Tools Are Getting Good—But Not Perfect
Robert kicks things off by explaining how tools like HeyGen, Synthesia, and 11Labs work. You start by submitting a 30-second video and/or audio clip of yourself. The platform then builds a deepfake-style avatar that can deliver your scripts in your own voice and likeness.
The result? You can create hours of “you” on video—without having to film each one manually. These tools are especially promising for agents who need to send follow-ups, market updates, or listing content regularly but don’t have the bandwidth to do it all live.
However, Robert cautions: the tech is good, but it’s not flawless. Sometimes the mouth movements or voice cadence feel slightly off. It’s best used for basic, scripted videos where authenticity matters—but not perfection.
Best Use Cases: High-Frequency, Low-Stakes Videos
The biggest value of AI-generated video? Scale.
Robert and Jonathan see the strongest use cases in video follow-ups and email automations. For example:
- Sending a quick “thank you” video after a consultation.
- Providing listing updates to seller clients.
- Following up on cold leads with a short message that feels personal.
These are the types of videos that agents might want to send weekly or even daily—but rarely do because of time constraints. With AI avatars, you can create dozens of these in advance and plug them into a marketing automation system.
It’s not about replacing your face entirely. It’s about using AI to show up more consistently where it counts.
Don’t Expect “Plug and Play” — There’s Still Work Involved
One of the biggest takeaways from Robert and Jonathan’s beta testing? These tools are not yet turnkey.
There’s a learning curve in:
- Writing effective, natural-sounding scripts.
- Customizing avatars so they feel less robotic.
- Integrating with platforms like ActiveCampaign or Behuman.
Even if the video itself is AI-generated, the messaging and structure still need a human touch. You’ll get better results if you invest time into scripting content that feels conversational and aligns with your brand tone.
Jonathan emphasizes that this isn’t a “set it and forget it” solution. To make AI video work, agents still need to be thoughtful marketers.
Behuman and ActiveCampaign: Automation Meets Personalization
One of the more advanced parts of their system involves Behuman, a tool that allows for personalized video automation. When paired with email platforms like ActiveCampaign, agents can trigger different video responses based on user behavior.
For instance:
- A lead clicks a property link → automatically receives a follow-up video.
- A seller completes a form → gets a personalized intro from your AI avatar.
This turns AI avatars into a personal marketing engine—working in the background 24/7. But again, Robert stresses the importance of customizing sequences and scripting strategically so it doesn’t feel like a bot.
It’s powerful—but only in the hands of an agent who uses it with intention.
Ethical and Branding Considerations Still Matter
Just because you can use an AI avatar doesn’t always mean you should. Jonathan raises important branding questions: Will clients feel deceived if they discover they’re interacting with a clone? How will it reflect on your reputation?
Robert agrees: the key is transparency. Use your real photo, your real name, and your real tone. Don’t try to pass off a full-blown AI interaction as 100% human. Instead, position it as a smart assistant that helps you stay connected—so you can be more available for the real conversations that matter.
In short: Use AI to be more human, not less.
Final Thoughts
Episode 473 pulls back the curtain on a rapidly emerging trend: AI video cloning for real estate agents. While tools like HeyGen, Synthesia, 11Labs, and Behuman offer incredible potential, they’re not magic buttons. They require time, thought, and testing to use effectively.
The Mail Right team is actively developing solutions and workflows that make AI video more accessible and impactful for real estate professionals. Whether you’re tech-savvy or just AI-curious, this episode is your go-to guide for what works—and what doesn’t—when it comes to cloning yourself for content in 2025.
