Mail-Right Podcast Episode 228: Part 2 – 10 Companies Making The Best Real Estate Websites in 2020
Easy Agent Pro
Real Estate Webmasters
Listen to the Episode 228 Podcast
We continue our review of the top 10 Real Estate Web Development Companies in 2020 with Robert and Jonathon in the Mail-Right Show Podcast. In this episode, we’ll get into more detail about the types of websites and the companies that work them. We’ll provide a full pros and cons review of each platform and what they bring to the table so that you, as the potential user, have a clear idea of what you’re getting when you sign up for a new real estate website.
Let’s start with the discussion with agents who are looking to set up a branding website. As I mentioned in the previous episode, the two companies you should look at for these types of sites are Luxury Presence from Santa Monica, California, and Agent Image, located at Redondo Beach, California.
So for Agent Image, they are one of the only companies out there that let you have ownership of your website, which is a huge pro in my opinion. They offer a price point between $2,500 to $7,500, depending on which features you want to be included on your site. They have a diverse selection of products, which consists of a template website, a semi-custom website, and various add-on pages. They do not offer a CRM on their platform, which is a con. Compared to others on the list, their real estate lead generation isn’t as good. They typically build a good looking site that is very, very, very nice to look at, but it won’t prompt people to register as a lead, which is a mixed pro and con, in my opinion. The site, as mentioned, serves as a fantastic branding tool, especially great if you’re already well-known in your local market.
The second company in this category is Luxury Presence. I’m not as versed on their platform, but reviewing one of the websites they have, I would imagine that they do not use WordPress in building their websites. They have a rudimentary CRM from what I understand, which I have not looked at in detail. What I can tell you for this company in particular, they are not an SEO company, and I know a lot of their clients who have lost ranking after transferring to their platform, which is a huge con. They do, however, provide an amazingly good looking website which, if you’re an agent focusing on selling a listing worth $15 million, I can see Luxury Presence working well with you.
So the next couple of companies I want to talk about are content-driven websites, which include Real Estate Webmasters and Inbound REM. My company for a custom website is in the normal price range, which is about $10,000 plus. I do, however, use a semi-custom template that is designed for SEO success. I typically don’t allow clients to mess around with it that much as it can get quite hard to explain various usability and functionality settings on the back and front end.
Real Estate Webmasters
Real Estate Webmasters, I would say it is one of the best SEO companies out there. They have an excellent team that understands SEO well and partner companies such as Agency Ari that do a damn good job with their product. A considerable con, however, is their pricing. A custom website from them would probably be in the $30,000 price range. Their standard product offering is $5,000, which is a template site with a monthly service of $500 – $600 a month. That does not include marketing; it’s merely on the service fees alone.
IDX Search Website
The second to the last category is a search IDX site. What I mean by that is these are sites that have a good look and feel but mostly serve as very easy to use search criteria websites. One of the best providers in this category is Real Geeks. They provide a fast and reliable site built primarily in HTML along with their custom platform. They are the fastest real estate websites available, which means whenever you do a search or click a listing, it loads up almost immediately.
Easy Agent Pro
Many providers provide dual functionalities, what I mean by that is they have an IDX search feature included in their platform. Easy Agent Pro provides a templated website that features MLS access. They do have a good look and feel, which is a plus, but they haven’t put their product firmly in one of the four categories. The closest I would say they are to in terms of features would be real estate lead generation websites. They do, however, offer excellent educational material, which is excellent for first-year agents looking to learn content marketing.
Sierra Interactive and Placester
Next, we have Sierra Interactive, which is top of the list in terms of website quality and website presentation in the search category. Their websites are in a custom-like PHP platform, which allows for fast load times. Lastly, we have Placester, which is on the bottom of the list. They provide a weird price bracket with a website that starts relatively cheaply. You then find out after a while that for the website to work correctly, you need to get the upsell version, which once you get won’t be what you want. They will then upsell you again to get paid traffic to gain the leads you wish to, which still, in my opinion, is a big con in my book.