Why use Pinterest for Real Estate?
If you’re not using Pinterest for your Real Estate business, you’re not leveraging social media as you should be! Pinterest currently accounts for 3-7% of traffic generated by most social campaigns. This number may sound small, but it’s something you definitely shouldn’t ignore, as with the real estate market that figure is even higher. So break out your camera phones and prep those lights– we’re on a real estate photo safari where the best picture bags you, buyers.
Get Your Real Estate Marketing Started with Pinterest
- Make your company name stand out across the board—the Pinterest board, that is! When you create a Pinterest account, make your profile name your business name and verify your website as soon as possible then fill out your profile with details of your business. This is where visitors will land if they click the Pinterest icon on your real estate marketing website, so use the same voice and style on both sites.
- Put the official Pin It button on your site so visitors can share your properties efficiently on their boards. Even better, now that you’ve verified your website, you can use the Pin It button to get analytics to track what images from your site are being re-Pinned the most—a real estate marketer’s dream! Worried about the visual? Pinterest has made their button customization, so you can change the color, size, and shape to match your website’s design.
- Go through those account settings! Among other things, Pinterest has privacy settings that can prevent search engines from finding your Pins. Unless you’re feeling particularly secretive about your properties, go into your settings, find your “Search Privacy” setting and turn it off before you even start Pinning. Don’t be afraid to dig around in your settings every few months to see if anything has changed so you can keep on top of the game.Using Pinterest For Real Estate Marketing to the Next Level
- Comfortable with meta tags? If so, using Pinterest’s Rich Pins allows you to embed more information in your Pins. Our favorite? The Place Pin, which drops a map and address of your property right below the Pin! Pinterest is planning on adding more styles of Rich Pins, so keep checking back to see what the new ones may be able to do for you.
- When tackling your descriptions, be specific and use hashtags with care. Remember, Pinners are looking for specific things, and you have limited space, so make every word count. Don’t overload readers with generic descriptions, copy-and-pasted text, or an excess of hashtags or your ranking will drop as they flee towards more engaging Pinners.
- Organize your boards carefully and make sure they’re clearly named—boards will pop up in search results, so think carefully on what a Pinner looking for a property you have would type into their search box. Try keeping a generic board such as “Beach Houses” and a more specific board like “Venice Beach Houses” to see which works best for you and, of course, don’t forget to fill out those descriptions!
- Pin new content always. If you have eight pictures of a property, stagger the images over time to keep that property’s board active. Don’t have many good photos? No problem! Create a cache of pictures of the neighborhood and local hotspots and keep those flowing throughout the week. Not only will you add to the charm of the property, but you’ll also help promote local businesses.
- Don’t be afraid to be specific. Yes, you want that wide net cast, but many others will be casting the same net out for those same fish. Keep that wide real estate board open, but use other, more targeted boards to help those who are looking for very specific things find your properties. Remember, people who are searching for “houses” are less likely to buy than those searching for “two bedroom house Venice Beach.” Be sure to pump these boards up with pictures of great features of your properties such as balconies or marble counter-tops to showcase their uniqueness, and include appropriate hashtags.
- Are you selling in a particular area? Create a board to promote that neighborhood. Look for news articles promoting farmers markets, good schools, art shows—anything that you think might attract buyers—and Pin images from those articles to your board using the article’s link. If you’ve decided to use the Rich Pins mentioned above, you can add even more zing to your board with their Article Pin, which will put the article title and author right below your Pin.
- Have a board about you. Yes, you read that right. Step out from behind that curtain and let your followers engage with a human being. In this increasingly digital world, it’s easy to for us to forget that real people are engaging with our content on their computers. First step: ditch the traditional portrait studio headshot and Pin a real-life photo of you, one that people can truly connect with, and watch your client relationships blossom. Here is MY personal Pinterest Board on my business page. Or just be lazy and look at the screen cap :-).
New to Pinterest? Is all of this flying over your head? Check out the below video to learn Pinterest basics. Or if you have the basics down check out my Step by Step Pinterest tutorial on getting your first 1000 followers. That will put you well on your way to getting in front of a HUGE new audience. One that is mostly ignored by real estate professionals.