EPISODE 319: REAL ESTATE PHOTOGRAPHY
John and Robert invited Brendan Hsu, Founder of Aerial Canvas, to the 319th edition of the Mail-Right Show. His company is a full-service photography, cinematography, aerial drone services, 3D tours, websites, and other real estate marketing solutions. This week, he’s on the show to talk about and discuss real estate photography tips and techniques.
What exactly is Real Estate Photography?
Real estate photography is when we generate images for a property listing sold on the housing market by a real estate agent. In other terms, it is the process of creating photographs for use on the Multiple Listing Service (Multiple Listing Service). Real estate photography aims to facilitate the sale of real estate. Realtors are looking for distinctive approaches that stand out among the sea of photographers competing for real estate photography.
What Role Does Real Estate Photography Play for Realtors?
The following are some basic statistics about photography’s impact on property buyers and agents:
- Buyers spend 60% of their time listing photographs and 20% listing and agent descriptions, respectively. (According to The Wall Street Journal.)
- Homes with high-quality photographs command a 47 percent premium price per square foot. (cbsnews.com)
- For homes priced between $200,000 and $1 million, those that include high-quality photos in their listings earn an additional $3,000–11,000 in revenue.
- Additionally, homes with more images sell faster. A home with one photo stays on the market for an average of 70 days, whereas a home with 20 images stays on the market for 32 days.
- Homes with professionally photographed exteriors can fetch up to $19,000 extra on the market. (marketleader.com)
How can we personalize the house buying experience and go above and beyond customer expectations?
- Since emotion is the primary motivator for the affluent buyer, leverage it to your advantage. An excellent photograph may convey not just a thousand but a million words.
Develop the ideal composition. - A photograph, like a painting, must be composed. The photographer will specify the subject and elements that will be included in the shot. They will determine how the space should be filled, where horizontal and vertical lines should be drawn, and where the focus should be directed. When photographing structures or architectural topics, the photographer must guide the viewer through the many structural aspects. Straight lines and curves can enhance the appearance of a home and assist the buyer in visualizing it.
- Lighting and angles are critical in photography. By mastering angles and lighting, a professional photographer can bring out the best qualities. A good photographer would seek the best perspectives to maximize the appeal of a home. This includes using a tripod, shooting at an appropriate angle, and utilizing existing light or installing lighting to specific regions of the property, which will ensure that each space looks incredibly appealing.
- Post-production is the process of selecting and improving the correct photographs. The house buyer will not receive all of the raw images; instead, they will receive a selection of the final edited photos.
- Finally, completing the production in less than 24 hours is critical because we are in a competitive market.