EPISODE 320: Digital Trends and Tips for Real Estate Marketing in 2022
Jonathan Denwood and Robert Newman explore the most excellent digital tips and trends to look forward to in 2022 on the 320th edition of Mail Right Show. Founder and CEO of the inbound marketing firm Inbound REM, Robert Newman, has been in the real estate SEO industry for over a decade. On the other hand, Jonathan Denwood is the founder and CEO of Mail Right, a platform that combines a range of digital tools into a streamlined, user-friendly package. The episode discusses successful strategies for digital real estate marketing in 2022.
Key for success in 2022
The use of technology will be the most critical factor in achieving success in the real estate market in 2022. Maintaining your name in front of your target audience is a huge advantage. Give technology the bandwidth to allow you to add those personal touches. Create a unique video using Bomb-Bomb, identify someone who has expressed a genuine interest in the next couple of weeks, and be able to devote your attention solely to those prospects who have the potential to become actual paying clients. Employing technology will allow you to maintain communication with them, keep your influence over them, and remain close to them while also providing the bandwidth you require to carry out these personal outreach efforts.
Automation
Real estate is undergoing a transition as a result of technological advancements. Every procedure that has the potential to be automated should be automated! Firms and realtors should assess which operations can be automated when discussing how to automate real estate procedures. Automation will cut the amount of time spent on tasks tremendously, freeing up resources for more vital tasks and allowing you to stay one step ahead of the competition and market. Daily arduous activities and onerous manual processes consume a significant amount of time. They need a workforce and resources that could be better spent managing other critical components of the real estate business and closing agreements on time. Property management automation is no longer a “nice to have” but a requirement.
Video Marketing
Various new technology has been introduced into the real estate industry and has swiftly gone away; however, listing videos are here to stay. Video marketing benefits real estate marketers by increasing their visibility and enabling them to reach a larger audience. Across all industries, audiences prefer video, which is rapidly establishing itself as the preferred method of content consumption. As a result, it’s unsurprising that real estate brokers are finding success with video creation and distribution. Along with Facebook videos, real estate marketers may leverage YouTube, Pinterest, LinkedIn, Instagram, and even Tiktok as video channels to create leads and sales.
Facebook Advert
Facebook video advertising is the best approach to ensure consumers remember your brand and return to your site. Video isn’t just trending on Facebook. It’s a strategy that works to engage and convert website visitors, push leads down the funnel in email marketing campaigns, and fuel engagement across numerous social networks.