Episode 322: Moving From Entrepreneurship to Purposefulness
In the 322nd episode of the Mail Right Show, hosts Jonathan Denwood and Robert Newman and guest David Mount talk about how realtors can market their business. David Mount is the COO and realtor from The redux Group who is passionate about helping people make decisions that will advance their careers. The episode covers how critical it is for a realtor to understand the appropriate marketing methods to attract people, establish a process, and grow the firm.
What is Digital Marketing?
Digital marketing has grown increasingly important to an organization’s overall marketing strategy due to the cultural and technological advancements over the last decade. Targeting specific audiences with customized messages gives businesses a competitive advantage, allowing them to promote directly to people who are likely to be a potential customer interested in their product.
Digital marketing reaches consumers using the internet, mobile devices, social media, search engines, and other platforms. Comparing digital marketing with traditional forms of advertising, some marketing professionals believe the latter is a new activity that demands a more creative approach to clients and an entirely new understanding of how customers behave.
The Different Types of Digital Marketing
Search Engine Optimization (SEO)
Search engine optimization aims to improve a business’s ranking in Google search results, increasing search engine traffic to the business’s website. To do this, SEO marketers research the terms and phrases consumers use to find information online and incorporate them into their content. SEO is a term that includes a variety of factors, from the text on your web pages to the way you link other websites to your page to the layout of your website.
Pay-per-Click (PPC)
Pay-per-click advertising includes sponsored search engines. It works like this; if you stop paying, the advertisement ceases to exist. PPC, like SEO, is a technique for increasing a business’s web traffic. Pay-per-click advertising consists of ads that appear at the top and sides of search engine results pages, on the web, before YouTube videos, and in mobile applications. Another distinction between pay-per-click and SEO is that you only pay for results. The competition for keywords primarily determines the cost of running an advertisement or promoting your search results. High-competition keywords will be more expensive, whereas low-competition phrases will likely cost less.
Social Media Marketing
SMM, or Social Media Marketing, promotes a brand, product, or piece of content through social media. As with Search Engine Marketing (SEM), it can be done organically, through paid advertisements, or both. You can share your material on social media or build advertisements and pay to reach a specific audience.
Email Marketing
Millions of email messages are sent each day, and some still claim that email marketing is dead. It is a highly effective method of digital marketing that, if used strategically, has the potential to provide tremendous outcomes. A way to do that is to keep your subscribers up to date with valuable and relevant information so long as the audience’s privacy is respected and no spam is sent.
Video Marketing
Two billion people search for anything on YouTube each month; whether it’s entertainment, news, how-to guides, or educational content, it’s a significant potential to reach new customers. Video marketing methods, blog posts, and emails generate outcomes throughout the marketing funnel.
Google Analytics Organic Search
In Google Analytics, organic search is a source of traffic — one of the ways consumers find your website. Unpaid listings on search engine result pages are referred to as “organic search results” (SERPs). It excludes sponsored SERP results, such as text advertisements and Google Shopping ads. There is no way to purchase an organic listing. Google and other search engines rank these results based on their quality, relevancy to the search query, and others.
What effect do marketing methods have on recruitment?
When consumers consider the marketing team’s contribution to a business, they frequently think of advertising, lead generation, brand awareness, and product and service exposure. However, marketing can contribute significantly more to an organization’s growth and stability. People are the primary source of business growth. Your organization’s strength, agility, and operational execution are defined by everyone’s enthusiasm, commitment, and production, from interns to the C-suite. And the behaviors of every team, from design and engineering to marketing, sales, fulfillment, support, legal, and finance, represent the spirit of your brand and culture. Your human resources team requires marketing’s assistance, and marketing must acknowledge its direct and indirect role in talent acquisition.
Most marketing activities directed at current and prospective customers will occur openly, whether through email, website, social media, or digital ads. As a result, anyone can become aware of your brand and, when job looking, may opt to conduct additional research into your reputation. While each employer’s selection criteria will vary significantly, the first items potential applicants will search for are often red flags. If an online search reveals a high volume of complaints, those candidates will immediately withdraw their applications. It makes little difference what caused the concerns, who raised them, or whether or not they were remedied. On the other hand, if individuals perceive your brand to have a positive reputation among employees, partners, and customers, they will be more interested in exploring job options and, over time, may become advocates for your company.
In other words, anything said in the public realm by or about your organization is subject to investigation by prospective hopefuls. Marketing, especially in highly focused communications, essentially communicates to “everyone.”
To summarize, marketing strategy does not just define a method for acquiring new consumers and retaining existing ones. Either directly or indirectly, it can establish the company’s image in the eyes of the present and potential employees.