inboundREM is a Real Estate Blog about online marketing
inboundREM is Robert Newman’s Real Estate Blog. I provide online marketing tutorials, tips, and inspiration (because online marketing can be hard). My website is for real estate professionals.
Who’s this Robert Newman guy?
I’m a Southern California native with three cats and a love of Dr. Suess that borders on the obsessive. When I am not getting adopted by another cat or traveling to Massachusetts to visit the Dr. Suess museum I’m working on this blog or talking to Real Estate pros like you.
From 2007 to 2017 I’ve had an estimated THREE THOUSAND one on one online marketing consultations with Real Estate Professionals from all over the U.S in every sort of real estate vertical. These conversations have focused on Real Estate Online Marketing. Websites, Social Media, IDX, Lead Generation, CRM’s, Local Marketing, SEO, Blogging and more.
I have been an “in demand” Online Marketing Consultant since 2009 partnering with some of Southern California’s top real estate technology companies. I developed sales methodologies (how they presented and made digestible technology products to real estate professionals) and was a public-facing resource for critical real estate contacts. Through these strategic partnerships, I had the good fortune to meet some of California’s best-known real estate professionals and work with them or their teams.
Here are a SMALL handful of my more visible clients. Picked for their visibility and not other reason.
Marisa Zanuck – Fourteen year veteran of Hilton and Hyland – Co-founder of the LA Nest Seekers office Marisa was famously married to Dean Zanuck AND an alum of Beverly Hills House Wives.
Joyce Rey – The first lady of Los Angeles Real Estate. Joyce is a legend. She was most recently in the press for selling Robin Williams former estate. She was one of the first women (EVER) to have one billion in lifetime residential real estate sales and is on the cutting edge of technology. She credits Instagram for some of her current success. In 2016 she was still listed as one of the Top 25 Hollywood Real Estate agents. A list she’s been on pretty consistently since 1976.
Rayni and Branden Williams – Five of the last six years have been legendary for the Willaims. You’ll find them on tons of “Top of” lists. They have 3.5 billion in combined residential real estate sales.
These are incredible agents doing a very hard job. But hopefully, you haven’t been overly impressed. Why? Relevance.
- THESE AGENTS DO NOT HAVE A BUSINESS LIKE YOURS
- THEIR INVENTORY IS RADICALLY DIFFERENT THAN YOURS
- WHILE THEY SHOULD BE FOCUSING ON ONLINE MARKETING – THEY ARNT (BESIDES NICE WEBSITES)
I have hundreds of clients over the last 10 years that have gone from no web leads to hundreds or thousands per month but you wouldn’t know who they are. Again relevance. I decided to stick with names you might know and save MARKETING case studies for one on one conversations OR blog posts dedicated to the topic of Real Estate Online Marketing results.
Joyce Rey, Marisa Zanuck – Case Studies:
Agent Image originally designed Joyce’s website and I was her account executive for two years. I only had a couple of conversations between 2007 and 2010. One of them led to this page. Joyce was one of the first and most successful to TARGET the flood of Chinese investment into Beverly Hills Real Estate.
Marisa Zanuck bought a custom website from me in early 2014. She was partnered with Ryan Serhant at the time and in the midst of establishing a Nest Seekers location right across the street from Hilton and Hyland.
Williams and Romito had just finished up a 300 million dollar year in 2013. As part of a rebranding effort, they had commissioned a new custom website (From me) and they even hired a brilliant young web development resource named Emilin Yag. I, Emilin and the Agency team I worked with made what would be the most famous luxury real estate website in the world from early 2014 through 2015.
What does that have to do with Marisa? Making the custom website for the TOP producing real estate team of 2012 AND 2013 with 500 million in residential real estate sales is like being Gary Numan in the 80’s. All anyone wants you to do is sing “cars”.
This is what we produced for Marisa. It DID NOT look exactly like the Williams and Romito website but it does have similar elements as almost ALL so cal luxury websites built from 2013-2016 did.
Why a Real Estate Blog?
I can sum it up for you in THREE bullet points.
- For every ONE real estate online marketing product that MIGHT make a real estate professional money, there are TWENTY that won’t.
- The one’s that CAN make you money are NOT advertised transparently and almost always have “hidden costs” such as advanced learning, add on’s or lengthy incubation periods before you see a return.
- While there IS a large amount of free qualified advice on the topic of SEO, Social Media Marketing, and Online Marketing in general there isn’t a lot that focus’s on the real estate profession so learning from scratch means taking information designed for OTHER business’s and adapting it to Real Estate which is a VERY time consuming process.
I am passionately committed to making sure Real Estate professionals can get EDUCATED advice and reviews for the technology they are considering buying… BEFORE THEY BUY IT. I want to provide DETAILED information for real estate agents and brokers that want to learn SEO, Social Media Marketing, Lead generation best practices and online marketing in general. I want to actually USE the same services real estate agents use and create video walkthroughs and recommendations filling in the oftentimes HUGE gap between purchasing something cool and then learning how to use it.
That’s why there is an inboundREM.
Now that you know the WHY — Here is the HOW.
TOP 50 Posts – Tutorials, case studies and visual guides all mixed into mega posts. Here are my first attempts:
My goal is to use the service. Gather the RELEVANT reviews from around the web, cover pricing and usability based on EXPERIENCE.
TIPS | TRICKS | HACKS AND TUTORIALS
If I wanted to hire someone to do this for me instead of doing it for myself…can I hire you?
I’ve been surprised by how many times this question has come up since my blog started to take off. The short answer is MAYBE. Cryptic right? I’m in the fortunate position of not HAVING to take on more clients. When I do it’s because I get along with someone OR I can SIGNIFICANTLY improve a real estate brokers revenue and lead count. Pricing? Service descriptions? Great questions. Here is how I decided to address the questions, enhance the reputation of my blog AND give you a chance at some FREE advice from one of the world’s ONLY Real Estate Online marketing specialists.
For a limited time, I will be giving away FREE 30-60 minute online marketing consultations. Something I have not done since 2015. Want more details?
Why I am doing a “free” consultation.
An EXAMPLE of an hour long consultation with a NEW real estate agent. (I bullet point some points we covered)
- Does SEO belong in your business plan
- Do you need a website
- How should you develop leads
The COO of Gotham Properties Intl consulted with me in April of 2017. Here is what he has to say.
Ready to take advantage of my FREE consultation? The calendar below is INTERACTIVE. Click on it and follow the prompts to schedule a consultation with me.