Where Real Estate Marketing Guides Fail Most step-by-step guides on developing a real estate marketing plan are general templates. They teach how to identify your target market and check key performance indicators. They might unpack how to reverse engineer your competition and how to develop a real estate marketing calendar. But the buck stops there….
Real Estate Marketing
InboundREM Return On Investment
How We Calculated ROI Return on Investment refers to the ratio of expense vs. earnings. As a real estate marketer, it’s difficult to find clients willing to track lead and sales generation. I have many clients generating leads from InboundREM websites. But only a small handful sorts our leads from other lead sources. Only 1…
Christophe Choo – Real Estates #1 Video Marketer?
What can Christophe Choo teach YOU about real estate video marketing? Christophe Choo started using real estate video marketing in 2008. His YouTube channel which focuses on luxury real estate and the Lifestyle in Los Angeles that goes with it has 9.5 MILLION views. He has 29.9k subscribers. Only Josh Altman has more. I…
Follow Up Boss – Is this real estate CRM as good as they say it is?
I used Follow Up Boss | Here are the Pro’s and Con’s Follow Up Boss is a stand-alone Real Estate CRM with automated follow up capabilities. Stand-alone means it comes without a website. It connects with websites, IDX systems, other lead generation platforms like BoomTown, CINC, Bold Leads, Ylopo, InboundREM, and 200+ additional integrations. …
Sierra Interactive Website and CRM Review
I did a side by side comparison of Sierra Interactive and other similar websites and CRM’s My comparison started with an end-user license and part of this review does a feature by feature comparison. In my opinion, you should consider Sierra Interactive if… If the return on investment is part of your requirements when investing…
7 Real Estate Podcast Legends give away their best moneymaking secrets
My real estate podcast reveals top agents best-kept secrets Hey, let’s skip the small talk. Here is what you will learn in this blog post. Which I learned on my real estate podcast. How to get 50-80% response rates on texts to real estate prospects The number one video marketing tactic from an agent that…
10 Best Real Estate Website Design Companies (2021 Honest Reviews)
An Intro Actually Worth Reading I’ve worked for, competed against, or founded the companies that design many of the best real estate websites on earth. I also believe in radical transparency. Real estate website design companies excel differently. Agents and brokers have very different needs. Based on your specific situation, I may strongly recommend that…
Ultimate Guide to Real Estate Postcards (Ideas, Tips & Pros/Cons)
Article Overview In this article, we discuss the main pros and cons of real estate marketing postcards. Then we list the best real estate postcard ideas that really work, followed by decent and poor techniques. For decent techniques, we provide ways to improve them. We also discuss how much you should expect to pay for…
kvCORE | Kunversion – Pros and Cons from an end user
Pro’s and Cons of using kvCORE | Kunversion | K+ kvCORE / Kunversion is a real estate lead generation provider that integrates a simple website, CRM (customer relationship manager), and marketing management in a single platform. There are other reviews of the platform that are in-depth and by actual end-users. What makes THIS review unique…
Ultimate Guide to Real Estate Prospecting (60+ Ideas, Tips, Tools)
Article Overview In this article, we’ll first answer the question, “What is prospecting in real estate?”. Then we provide dozens of great real estate prospecting ideas for realtors. There is a special focus on networking ideas. Stay tuned to find out why that’s so essential! Beyond that, we’ve included 11 super helpful tips for real…