There’s a highly-pinpointed paid advertising strategy that drives hordes of potential leads into your marketing funnel. Each lead costs only $3-5, depending on your location. For my clients, 90% of prospects that click also call. Even more impressive, 25% of those calls become converted leads. That’s right, twenty-five percent. My clients have had listing contracts within…
Real Estate Podcast Guests Reveal Their Best-Kept Secrets I’ve had 7 absolute legends on my real estate podcast, The Mail-Right Show. They taught me some powerful moneymaking techniques: How to get 50-80% response rates on texts to real estate prospects The number one video marketing tactic from an agent that used it to…
Where Real Estate Bios Go Wrong Real estate bios are hugely misused by the majority of realtors. Whether writing an About Page or a LinkedIn summary, real estate professionals often write their bios under some very wrong assumptions: The main point of agent bios is to list professional credentials Real estate bio templates work…
An Intro Actually Worth Reading I’ve worked for, competed against, or founded the companies that design many of the best real estate websites on earth. I also believe in radical transparency. Real estate website design companies excel differently. Agents and brokers have very different needs. Based on your specific situation, I may strongly recommend that…
100% Honest, Expert Reviews I believe in providing extremely transparent reviews about the best real estate lead generation companies. You’d be hard-pressed to find experts in the real estate lead generation game that give such radically honest information about the strengths and weaknesses of my competitors. For more information about why I’m highly qualified to…
Article Overview Let me put myself in your shoes. You’re a real estate professional or team interested in the power of Real Estate SEO services and online inbound marketing. You’ve heard these methods provide amazing long-term ROI. That a single piece of content can generate leads for years. That qualified inbound leads call you. While…
Where Real Estate Marketing Guides Fail Most step-by-step guides on developing a real estate marketing plan are general templates. They teach how to identify your target market and check key performance indicators. They might unpack how to reverse engineer your competition and how to develop a real estate marketing calendar. But the buck stops there….
Why Should You Care About ROI? It’s the only number that matters if you’re spending over $10,000 per year on marketing. Eventually, long-term inbound marketing strategies can allow you to make 10-30X ROI with the same amount of effort as short-term strategies. It can require a little more patience upfront, but the end result…
What can Christophe Choo teach YOU about real estate video marketing? Christophe Choo started using real estate video marketing in 2008. His YouTube channel which focuses on luxury real estate and the Lifestyle in Los Angeles that goes with it has 9.5 MILLION views. He has 29.9k subscribers. Only Josh Altman has more. I…
I used Follow Up Boss. Here are the Pros and Cons… Follow Up Boss is a stand-alone Real Estate CRM with automated follow-up capabilities. Stand-alone means it comes without a website. It connects with websites, IDX systems, other lead generation platforms like BoomTown, CINC, Bold Leads, Ylopo, InboundREM, and 200+ additional integrations. Table…