What Makes for the Best Real Estate Agent Website?
The best real estate websites have these standout features.
Website Ownership
The vast majority of real estate website builders charge you each month to lease the site you paid to build. We think that’s underhanded. Our clients own their websites and all of the data outright.
SEO Lead Generation
Our claim to fame is the best SEO-focused real estate websites for agents and brokers. We build our websites primarily with one goal in mind: generating a stream of free, quality leads on a platform you own.
Branding Aesthetics
From stunning homepage impressions to intuitive navigation, our real estate websites provide visitors with a seamlessly enjoyable experience from landing page to contact page.
Hyperlocal Dominance
By pairing real estate agent websites with our included Google Business Profile campaign, we help clients earn 10x ROIs by outranking all competitors.
Real Estate Agent Websites
Erika Borunda
This beautiful BrandMaster website combines a luxury aesthetic with SEO-driven lead generation.
Organic traffic from Google shot off the starter block. We immediately ranked on the first page for “Luxury Carlsbad homes”.
Within months, this brand new website ranked on the first page for 40% of Erika’s target communities in a very competitive space.
You can read an in-depth case study about this real estate website’s success.
Bret Wallace
Bret has enjoyed massive success through the ultimate trifecta of an SEO-focused real estate website, professionally-managed Google Business Profile, and consistent YouTube lead generation.
Apart from providing great branding, his real estate website enjoys a 10X ROI.
Even more insane, we manage his Google Business Profile for a 68X ROI.
Ellen Zusman
The best real estate website agency won’t just focus on aesthetics. If you spend thousands on a website, it should be highly functional too.
Our proprietary Zip Code Map for Ellen generates over 5000 monthly visitors.
Those are free organic leads on a platform you own. Real estate website agencies focused on branding websites or PPC lead generation websites simply can’t compete with that.
Local Property Inc.
Another element of the best real estate websites is they produce high-ranking blog articles.
The InboundREM content team reguarly produces real estate website articles that rank at the very top of Google.
Read our Top Real Estate Website Success Stories for more inofrmation.
Most real estate website builders keep ownership of your site.
Did you know that almost all real estate website companies make you lease the site you paid to build?
When you end your contract, they keep all of your content, intellectual property, and data.
That’s like paying rent on a house you paid to build, then giving the contractor all profits upon sale.
At InboundREM, you own your website—no hidden fees, no surprises.
But ownership is just the beginning.
Instead of paying $500-$1000+ in monthly leasing fees, you can invest in SEO campaigns that build the value of your site for your business while increasing its resale value.
We build the best real estate websites with the primary goal of generating free, organic SEO leads.
Plus we manage your Google Business Profile in tandem, allowing for hyperlocal dominance of free digital leads. This regularly leads to 10x ROIs.
If you’re an agent, realtor, or broker ready to invest in a real estate website that you own, check out our real estate agent websites.
Okoboji Realty
InboundREM also excels at something almost all real estate website companies fail to do–get lots of eyes on real estate websites targeting smaller towns.
Our SEO-focused website for Okoboji gained over 1 million impressions in a single year. It’s safe to say we’ve captured the attention of a huge percentage of people considering moving to or in Okoboji.
The Polzel Group
Hope Realty
Local Property Inc.
Derek Vaughan
Local Property Inc.
Free Consultation
Want to know about our competitors?
That’s right, we provide unfiltered, radically honest reviews of other real estate agent website builders.
Why? We’re not right for everyone. But for the agents we fit, there’s no better option, hands-down.
Check out the video to understand what kind of website you need.
Frequently Asked Questions
What features should a real estate website have?
A top-performing real estate website should include IDX integration for property listings, lead capture forms, a mobile-friendly design, interactive neighborhood pages, and a blog for market updates. Fast load times, strong branding, and easy navigation are also essential for user experience.
How much does a real estate website cost?
Pricing varies widely. Basic template-based websites can cost as little as $500, while custom-built, feature-rich real estate websites can range from $5,000 to $25,000. Ongoing costs may include hosting, IDX fees, and marketing services.
Can I build my own real estate agent website?
Yes, using website builders like Wix or WordPress, but DIY solutions often lack the advanced features and SEO power needed to compete in crowded markets. Professional real estate website design ensures a polished, high-converting online presence.
What is the best platform for building a real estate agent website?
Popular platforms include WordPress, Squarespace, Wix, and custom-built solutions. WordPress is often preferred for its flexibility, SEO capabilities, and IDX plugin compatibility.
Do I need IDX on my real estate website?
Yes, if you want to display live MLS listings. IDX integration allows visitors to search and filter properties directly on your website, keeping them engaged and increasing lead capture opportunities.
How do I get leads from my real estate website?
Generating leads requires a combination of high-quality content, strong calls-to-action, lead capture forms, and strategic marketing. Blog posts, SEO, paid ads, and social media promotion all help drive traffic and convert visitors into clients.
How do I choose the best real estate agent website provider?
Look for a provider that offers full website ownership, customizable designs, IDX integration, SEO capabilities, and lead generation tools. Compare pricing structures and avoid companies that lock you into long-term contracts or charge excessive monthly fees.
Let’s talk reviews.
InboundREM has a perfect 5-star review rating after over a decade in the real estate agent website business.
How to Build an Outstanding Real Estate Website
Leverage the power of Google Business Profiles
Real estate websites connected to Google Business Profiles with high activity, excellent ratings, and several secret optimization tactics get a natural boost in rankings. InboundREM runs a special Google Business Profile campaign for clients that generates fantastic leads in its own right, while boost organic leads from Google Search.
Build custom websites on the WordPress platform
InboundREM builds all of our real estate websites on WordPress to ensure proper customization and a full suite of SEO-friendly features. We have designed a number of proprietary features that no other real estate website company has imagined, like our highly-effective, interactive Zip Code Map pages.
Combine real estate websites with YouTube marketing
Our most wildly successful clients embrace the trifecta of a real estate SEO website, an optimized Google Business Profile, and YouTube video marketing.
Our CEO, Robert Newman, guides these real estate agents in the YouTube marketing efforts during regular consultations included in their monthly SEO campaigns.