5 Client SEO Case Studies
This list of success stories is limited to new IREM clients whose websites we built. I opted to exclude long-term clients and those who came to us with pre-existing custom websites.
Instead, this set of case studies focuses on newer websites that already draw around 200-3000 monthly visitors. As any SEO expert will tell you, the first few hundred monthly visitors are the hardest. From there, things tend to snowball.
Note: I wrote that in 2023. Check out what happened in the last 12 months…
2024 Update (Must Read)
I have updated each of these success stories with current traffic results. Spoiler alert, things get crazy. Check out these wild traffic boosts.
- Local Property Inc went from 3576 annual page views to 91,417.
- Jared Benson went from 2712 annual page views to 59,963.
- SGV went from 2328 annual page views to 21,531.
Now, not all 5 of these clients currently have active SEO campaigns. We allow pausing and even cancellations with no questions asked.
But I’ll give you one guess which of the 5 not only continued, but ramped up their InboundREM services. That’s right, Local Property Inc, which is nearing 100K yearly page visits.
It basically doesn’t get any better than that. All the evidence is below.
In case you’re still thirsty for even more results, check out one of our several in-depth case studies on individual clients.
So let’s get into how many of our clients enjoy SEO success well ahead of the typical curve for organic lead generation.
JP Sazon heads up Cristal Cellar through Century 21. They have a medium-sized team of 21 members serving the San Gabriel Valley in California. Their website has established itself already with over 2700 well-targeted monthly visitors.
Of the whole area Cristal Cellar represents, Pasadena has the most listings. We created a Pasadena Neighborhood Page and an accompanying blog post on the Top Pasadena Neighborhoods.
By doing so, we’ve captured numerous keywords and ranked on Page 1, including Rank 1 keywords and a featured snippet.
Articles like these prioritize leads over traffic. The volume may be lower, but the leads are hotter.
We also excel at creating high-traffic blog content. The leads are less warm, but the added traffic and user interaction helps the overall SEO health of the site.
Take this Best Restaurants in West Covina article for example. As you can see below, it’s all over the first page for lots of relevant high-traffic keywords. Not only that, but it’s still on the rise.
The article is rubbing elbows with Yelp and TripAdvisor. Plus, it’s overtaken huge sites like The Culture Trip and OpenTable. Below I’ve highlighted a metric called “Domain Rating (DR)”, which is also sometimes called Domain Authority.
This metric represents the amount of authority Google gives to a particular website overall. In the last decade, Google has placed special importance on what it calls Brand Authority. In other words, it highly values the content of huge, proven sites over newer sites.
That said, Google balances its algorithm by valuing excellent user behavior signals. That means newer websites can outperform big sites if the visitors interact heavily with the article.
As you can see, Cristal Cellar has a DR of 23. That’s pretty impressive for a brokerage website. But look at the Domain Ratings for our competitors.
On the first page alone, we’ve outranked 5 websites with DRs in the 70 to 91 range. I’d love to share the ways we manage to outperform Goliath websites, but in this case I’m going to keep our secret sauce secret.
I can say that we manage this feat by producing content that people love. In turn, Google loves our content.
Additionally, this article has a lot of what you might call “staying power”. In the screenshot below, I’ve put a pink box around several multicolored lines. These lines represent new articles on the Best West Covina Restaurants.
In the last year, several new articles have appeared, but Cristal Cellar’s article has retained its excellent ranking despite the flood of new competitors. It’s just another measure of how InboundREM hits home runs for our clients.
Neighborhood Pages SEO Results
Here I want to highlight two more trends of InboundREM websites. The first is the way keyword capture tends to snowball. Below is a list of the keywords that moved onto the first page of Google just in the last week. As you can see, it’s pretty extensive even though it’s a partial list.
Obviously our restaurant articles are blowing up. But there are also 4 Neighborhood Pages that began ranking on Page 1. This is a particularly amazing achievement because the competition is stiff.
You’ve got Zillow, Realtor.com, Redfin, Trulia, RE/MAX, Movoto, NextDoor, Neighborhoods.com, and other brokerages competing for keywords where the searcher wants to see listings. Yet here we are outranking the big names.
That keyword gets 200 monthly searches. Here’s another example with 100 monthly searches. In this case, both our Neighborhood Page and Cristal Cellar’s neighborhood tour are outranking RedFin.
If the area you serve contains plenty of smaller communities, neighborhoods, and enclaves we can target, you’re an especially great candidate to get killer SEO results with InboundREM.
June 2023 Update
A week after I collected this data, this happened…
2024 Update
I’ll try to keep this brief since I’ve covered Cristal Cellar already in depth. The website retains its dominance.
One especially amazing development I’ll draw attention to is how our hyperlocal pages are outranking names like Redfin, Trulia, Realtor.com, Nextdoor, and Neighborhoods.com.
Overall, the Cristal Cellar website has generated about 19,000 page views from almost 10,000 people over the last 12 months.
Of course, those are highly encouraging numbers. That’s 10,000 people per year coming to JP Sazon via a lead generation machine he owns.
He doesn’t continually pay for those leads, they come organically for no more than the minimal cost of hosting a website.
But if you think that’s crazy, hold on your toupee. It’s about to get wilder and wilder.
If you’re interested in how we can create the same success for you, check out our InboundREM Services Page. Or set up a meeting below.
Schedule a Meeting
Let’s chat about how an SEO-focused website that YOU OWN, Google Business Profile Campaigns, or Custom Email Campaigns can generate high-quality leads and exceptional long-term ROI. If my services aren’t the best move for you, I’ll gladly point you in the right direction
Local Property is a medium-sized team of 27 wonderful agents serving Baldwin and Mobile Counties in Alabama.
As you can see from photos of their office space and Our Team page, they’ve nailed a clean branding style that reminds me of crisp, luxury hotel bed sheets and immaculate modern design. Their brand whispers fine taste and consummate service.
They trusted InboundREM to create a Tier 3 LeadMaster website to encapsulate their digital brand. But they also trust us to use clever SEO strategies to draw white-hot leads on an evergreen basis. Right now, they are sitting pretty with about 300 website visitors per month.
I want to use Local Property Inc to highlight a couple other ways we manage to generate significant traffic. First up is how Zip Code Map landing pages draw visitors from Google Images and Google Image Search Packs, which appear at the top of standard Google search pages.
As you see below, this tactic draws over 100 visitors per month through our Baldwin County Zip Code Map.
If we check the Google Image search, we find that our beautiful and easily readable zip code map is the first result. Our map for the neighboring county of Mobile is also a top result, despite being outside the typical search intent.
The screenshot below makes plain why our zip code maps perform well. They are the most clickable maps in existence.
Another strong tactic we use to funnel people in the market to the LP website is blog articles on local property taxes. As you can see, our article draws about 100 visitors per month. Actually, the reality is more than what Ahrefs estimates.
The article also outranks a few local government websites about property taxes. As you can imagine, that’s no small accomplishment.
By explaining municipal issues in everyday language, we manage to draw a significant portion of traffic away from government websites because we provided the simple answer people needed. Google rewarded our efforts by placing us at the top of the FAQ Dropdown SERP.
I’m sure everyone reading this can relate to the gratitude you feel when an article provides the simple answer you’ve been searching for. It’s that Finally, thank you feeling. Of course, that’s exactly how you want potential clients to feel during their first impression of you.
Additionally, we provided high value content in terms of how locals can save on their property taxes.
As you know, providing potential clients with helpful answers and saving them money are two powerful steps in converting them to leads. InboundREM does that work for Local Property Inc for over 1000 people every year with a single article.
In this way, we’ve used content to exemplify the consummate service branding that Local Property champions.
2024 Update
Like many InboundREM client websites, Local Property blew up. Over the last 12 months, they have received over 90,000 page views from about 40,000 users.
Jared Benson represents the highly competitive real estate market of Fort Worth, Texas. Despite having a new Tier 1 LeadMaster website, which is our lowest level lead generation package, he’s seeing some nice results.
The Ahrefs calculation of 225 monthly visitors is another underestimate of the actual results.
Here I would like to highlight how a niche Neighborhood Page about La Madera, Aledo has risen powerfully in the search results. Jared ranks Number 2 for this luxury enclave.