Bret’s GBP Campaign ROI
Bret reported that in the first 10 weeks of 2024, he generated 6 leads from his Google Business Profile.
The commissions from these leads will total $101,700.
That’s in addition to a GBP lead that generated a $19,870 commission in mid-December that I’m not even counting.
| Client | Sale Price | Comission |
|---|---|---|
| Client 1 | $415,000 | $12,450 |
| Client 2 | $725,000 | $21,750 |
| Client 3 | $500,000 | $15,000 |
| Client 4 | $450,000 | $13,500 |
| Client 5 | $500,000 | $15,000 |
| Client 6 | $800,000 | $24,000 |
| Sum Total | $101,700 |
Our Google Business Profile campaigns cost $500/month. That equals a Year-To-Date 68X ROI for 2024, even if we round 10 weeks up to 3 campaign months.
For all of 2023, Bret converted a respectable 11 leads from his Google Business Profile alone.
He’s on track to almost triple that number for 2024, which is a testament to how effective our hyperlocal campaigns and hacks are.
Let’s get into the nitty-gritty of how our campaign combined with Bret following our best hyperlocal hacks, led to these insane results.
Bret’s Google Reviews
After reading my deep-diving case studies on the effect of keywords in Google Business Profile reviews, Bret jumped into action. Within a couple of weeks, he generated 8 reviews targeting the following keywords:
- Best Sugar Land Realtor/Real Estate Agent
- Top Sugar Land Realtor/Real Estate Agent
- Best Fort Bend Realtor/Real Estate Agent
- Best Fort Bend County Realtor/Real Estate Agent
- Houston Realtor/Real Estate Agent
- Greater Houston Realtor/Real Estate Agent
You can check them out below. They tend to be model reviews, which are easier to get when you download and send clients our Cheat Sheet for Leaving Perfect Google Reviews.
Most of these reviews are in the 50-100 word range, which is pretty strong. Bret also responded immediately and thoroughly to each review.
But the bolded keyphrases made a significant difference in his ranking for related local searches. Click through them to see what I mean.
Let’s talk more about how he got so many reviews quickly.
How Bret Got 8 Google Reviews in 2 Weeks
Bret is an all-star and a workhorse, so I might actually believe he did 8 transactions in two weeks. But that’s not how he generated so many reviews in such a short period.
He followed our advice to reach out to people in his professional circle beyond satisfied clients. He told his network about our powerful Google reviews hacks and left them reviews using those hacks. Here’s an example review he left on a mortgage lender’s GBP that he works with:
“Jason is the best Mortgage Lender in The Woodlands! Full stop. He and his team have their systems wired tight. It's comforting having a military Veteran running the show. The loan process is nothing if not processes, checklist, and timelines. And GREAT COMMUNICATION of course. Thank you for being one of the true mortgage professionals out there. Kudos!”
Bret also contacted other realtors with whom he has a referral relationship. This trick isn’t something I recommended, it’s just him taking clever initiative. Follow his lead!
InboundREM’s Hyperlocal Campaign
In addition to these reviews and hacks, InboundREM does loads of behind-the-scenes optimization and development.
For Google Business Profile campaigns, we build and audit citations, develop GBP posts, and analyze metrics to determine how to fully dominate the hyperlocal SEO space. We also provide advice on highly surgical methods to boost rankings.
That paid off big time for a range of hyperlocal keywords.
There are 4 ways to rank locally on Google. These are the Local Pack, Local Finder, Organic Search, and Google Maps.
Here’s a guide to what the differences between those 4 things are.
Now let’s look at the ranking results for Bret’s Google Business Profile across these 4 different platforms.
Local Pack Results
“Place Name” Local Keywords
By “place name” keywords I mean the kind of search queries you can find in the images below. You can see that Bret is ranking in the Top 3 for all kinds of local searches, including:
- Sugar Land real estate agent
- Real estate agent Sugar Land Texas
- Fort Bend realtor
- Fort Bend County real estate agents
- Fort Bend real estate agents
- Fort Bend TX real estate agent
- Fort Bend Texas realtor
Now these are just a sample. I could’ve included many more because our campaign has Bret dominating a wide range of local keywords. Swipe or click through the images for evidence.
“Best Realtor/Real Estate Agent” Local Keywords
Beyond those “place name” keywords, there’s a subsection of keywords that include the word “best” or “top”. These are pretty common searches, and it’s very lucrative to rank for them.
Here’s evidence that our hyperlocal campaign helped Bret rank in the top spots for these keywords:
- Best real estate agent in Sugar Land
- Best real estate agent in Fort Bend
Local Finder Results
“Realtor” and “Real Estate Agent Keywords
In addition to that range of local “place name” and “best/top” keywords, there are the main two keywords that any agent can rank for in their area. “Real Estate Agent” and “Realtor”.
While the above images showed his rankings for the Local Pack, these graphs show the results for the Local Finder.
Below you can see the synergy between Bret and InboundREM’s efforts paying off in a big way.
