Real Estate SEO Company & Services
Websites You Own
Almost all real estate website companies* force you to lease the website you paid thousands or even tens of thousands to build. Not InboundREM.
No Hidden Fees
Unfortunately, nickel-and-diming is another common practice for real estate SEO companies. At InboundREM, you always know beforehand if you’ll be charged for a service.
Top-Tier Content
Check out our samples of typical SEO-focused blog content below. Our articles are tricked out and results-driven.
Powerful Results
Check out our Portfolio for client success stories and deep-diving case studies into how we generate powerful ROIs for real estate agents.
5-Star Client Satisfaction
Our perfect rating means every single one of our hundreds of client reviews is 5 stars. Of course, we make mistakes sometimes, but we also make up for them.
Client-First Cancellation Policy
Beyond our client-first policy of website ownership, we’re also proud of our hassle-free, no-fee cancellation policy.
Competitive Pricing
Part of the beauty of being at the forefront of digital technology is leveraging cost-effective strategies before everyone else.
Transparent Sales Team
Our sales team is interested in your success. If we’re not a perfect match, we’ll point you in a better direction.
The Only SEO-Focused Website Builder
We're the only ones building real estate websites with SEO content marketing and hyperlocal SEO as the primary foundation.
Meet Robert Newman
InboundREM is headed by Robert Newman, a long-standing real estate SEO and lead generation expert.
Closing in on two decades of real estate digital marketing and technology experience, Robert is a well-known powerhouse in the real estate world.
His mission is to provide real estate professionals with powerful real estate SEO websites and services that leverage the best digital marketing strategies.
We proudly put clients first and offer outstanding service that has resulted in a perfect 5-star rating, a feat no other real estate SEO company has achieved.
Real Estate SEO Websites and Digital Marketing Services
LeadMaster
SEO Website
BrandMaster
SEO Website
Google Business Profile Campaign
Hyperlocal SEO
Email Marketing Campaign
Custom Email Blasts
On Working with Robert:
Inbound REM provides a unique platform for generating Real Estate SEO and marketing. Our initial consultation with Robert was the most comprehensive and transparent overview we experienced when comparing multiple companies for real estate web design and all in one services. Robert has a wealth of knowledge to share in... read moreInbound REM provides a unique platform for generating Real Estate SEO and marketing. Our initial consultation with Robert was the most comprehensive and transparent overview we experienced when comparing multiple companies for real estate web design and all in one services. Robert has a wealth of knowledge to share in the Real Estate marketing industry and is well worth a consultation. read less
There is absolutely not reason not to pickup the phone and give Robert a call RIGHT NOW! Within the matter of 24-hours I came across Roberts YouTube channel, made my way over to his website, scheduled a call, and saved myself hundreds, if not thousands of dollars in what I... read moreThere is absolutely not reason not to pickup the phone and give Robert a call RIGHT NOW! Within the matter of 24-hours I came across Roberts YouTube channel, made my way over to his website, scheduled a call, and saved myself hundreds, if not thousands of dollars in what I would've spent on SEO coaching, systems, and tools just in our 1-hour consultation. That's not to mention the time I would've wasted in the process.During our consultation Robert analyzed my entire SEO strategy, soup to nuts, listened to everything I had to say and gave me more suggestions and pointers than my brain could process, and in the end did not even charge me a dime for it. He answered every question I had, and not once did Robert try to sell my anything in the process.After the fact, I spent more time going through Roberts "University", watching his podcasts and more of his YouTube videos just to find out many of the questions I had asked him he had entire videos and podcasts addressing already. Not once did Robert refer me to a video or send me a link, he answered every question I had in full detail happily.I would advise anyone and everyone to connect with Robert as soon as possible, you will not be disappointed! It is rare, if not one-of-a-kind to meet someone with such knowledge and skill willing to give you a free consultation call and share his 10+ years of experience with you on a subject. Robert is a true gentleman and offering a service like nothing I've seen before. read less
I've been wanting and needing to make some changes in my online marketing and current website, and have been struggling for countless hours, trying to effectively research the options. But the more I researched, the muddier the waters seemed to get. Sales pitch after sales pitch...all claiming their... read moreI've been wanting and needing to make some changes in my online marketing and current website, and have been struggling for countless hours, trying to effectively research the options. But the more I researched, the muddier the waters seemed to get. Sales pitch after sales pitch...all claiming their product is the best thing since sliced bread. Then thankfully, I stumbled across Robert's amazing blog posts and was so blown away by how different they were from everything else I'd seen. So I booked my appointment for a consultation, and I was not disappointed! He reviewed my current WordPress website with me (which I own), and his extensive personal background and knowledge allowed him to quickly and readily identify areas that needed improvement, and was able to offer a focused set of options that make the best sense for me. He also candidly but professionally covered the pros and cons of other website provider options, of which he is also extremely knowledgeable, but never with any sales pitch or leading. It was evident that he genuinely wanted to provide the best possible assistance for me, in my specific circumstances. He spent well over an hour with me, and in that hour, I learned so much, including how little I know LOL...but believe me, it was the best hour I've spent in the dozens, recently, in my research process! So if you are an agent looking for exceptional guidance by a knowledgeable and down to earth professional, do yourself a favor, save yourself countless hours, and start your research with Robert FIRST!!! Thank you Robert! read less
I had the most amazing phone call with Robert today. He was so gracious to explain the SEO world to me in terms no one else has shared. I am in awe of his knowledge and willingness to share his work as well review my own website while politely pointing... read moreI had the most amazing phone call with Robert today. He was so gracious to explain the SEO world to me in terms no one else has shared. I am in awe of his knowledge and willingness to share his work as well review my own website while politely pointing out to me how it isn't functioning property and why. I was also taken back by his willingness to compare other Real Estate web developers and how they differ in results and costs. Additionally, he presented his own work for comparison sake but never tried to sell me which is amazing. Robert has a lot of patience in talking with potential clients and offered sound suggestions for my options. read less
I use my real estate website to generate $9-$12 million worth of real estate sales per year. I've spoken with many "website gurus" but Robert is by far the most knowledgeable and personable person I've dealt with. He cares about his clients and the product he produces which isn't easy... read moreI use my real estate website to generate $9-$12 million worth of real estate sales per year. I've spoken with many "website gurus" but Robert is by far the most knowledgeable and personable person I've dealt with. He cares about his clients and the product he produces which isn't easy to find. I truly and wholeheartedly believe it's about the long-term vision and plan for Robert, his company, and his clients - not a quick signup. If you're looking for someone who understands real estate websites and online marketing, InboundREM is the company to call. read less
I called Robert and several online marketing professionals. Without any doubt Robert was heads and shoulders above the rest. I haven't used the internet for lead generation and really don't even have a web presence for my business. I had a lot to learn. I didn't even know how to... read moreI called Robert and several online marketing professionals. Without any doubt Robert was heads and shoulders above the rest. I haven't used the internet for lead generation and really don't even have a web presence for my business. I had a lot to learn. I didn't even know how to phrase the questions. Many of the other experts chuckled at my cluelessness, but Robert guided me through the process showing me many of the things I needed to know and importantly for me, was to show evidence of what he was talking about! He was extremely helpful and I am in the process of building a valuable online digital profile of me and my business. I will engage Inbound RE marketing and Robert to facilitate this. Stay tuned! And check out my website in a couple weeks when it is up. I will continue to update this review as we work together.Thanks Robert and InBound Marketing~ read less
I'm a real estate agent and am looking to update my website. I read through one of Robert's blog articles on ActiveRain. I was so impressed with it that I scheduled a phone call with him. When I had the phone consultation with Robert, he was very gracious about giving... read moreI'm a real estate agent and am looking to update my website. I read through one of Robert's blog articles on ActiveRain. I was so impressed with it that I scheduled a phone call with him. When I had the phone consultation with Robert, he was very gracious about giving me tons of pros and cons for various methods of updating my website and ways I can increase lead traffic. He showed his extensive knowledge of web design by referring me to different resources and allowing me to view snippets of his work with his previous clients. He also gave unbiased opinions of various platforms that are available for me to use and the pros and cons of each. I learned more than I thought I would through the conversation and he reassured me that I can use him as a resource for future questions. I will definitely use him to help with my real estate business and encourage others to seek him out as a knowledgeable resource for web design, lead generating and SEO. read less
I am developing a highly customized real estate website. Robert has been a valued resource for SEO and general website development questions. He's one of the guys that knows what he is talking about and will do right by his customers. He's been a very honest and authentic friend and... read moreI am developing a highly customized real estate website. Robert has been a valued resource for SEO and general website development questions. He's one of the guys that knows what he is talking about and will do right by his customers. He's been a very honest and authentic friend and consultant from the beginning. read less
All-In-One Real Estate SEO Websites
The power of Search Engine Optimization is in the long-term ROI. Our contracts are for 18-months because that’s a normal timeline for websites to reach maturity. At that point, it’s typical for SEO real estate websites to snowball into the single greatest investment of an agent’s career.
Not only is real estate SEO the best current lead generation investment, it is also the strategy of the future. Realtors tend to be about 10 years behind in leveraging technology to their gain. That spells a huge opportunity for those smart enough to get in on the ground level now.
SEO Website Builds
We build template and semi-custom SEO-powered websites. Our main two products are the LeadMaster and BrandMaster websites.
LeadMaster sites include expert website builds focused completely on generating leads through traffic. BrandMaster sites offer a clever balance of luxury branding and SEO potential.
Standard Website Content
- Neighborhood / Community Pages
- Zip Code Map Page
- Dedicated Zip Code Pages
- Knowledge Center Page
- Blog Pages
- Landing Pages
- Custom Pages (Upon Request)
Typical Blog Content
Full-Suite Service Features
In addition to SEO-focused, WordPress websites, InboundREM provides real estate professionals with a full suite of lead generation and nurturing services. These offerings can include:
- IDX Integration
- CRM Integration
- 3 Tiers of SEO Blog Campaigns
- Email Marketing Campaigns
- PPC (Pay-Per-Click) Campaigns
*We also offer 3 tiers of SEO campaigns for existing websites.
- Google Business Profile Campaigns
- Curated Backlink Campaigns
- Manual Backlink Outreach
- Social Media Promotion
- DMCA Content Protection
LeadMaster SEO Websites
Our Lead Master Website builds are finely calibrated for SEO to generate a steady flow of high-quality, inbound leads. Once set into motion, they become evergreen lead generation machines.
Every element dovetails beautifully with search engine algorithms. We showcase highly valuable information, encourage deep user interaction, and formulate content in ways that Google loves.
LeadMaster Website Pricing Plans
Tier I LeadMaster
Small City (5K-150K) Plan
For 18 Months
Tier II LeadMaster
Medium City (150K-450K) Plan
For 18 Months
Tier III LeadMaster
Large City (450K+) Plan
For 18 Months
BrandMaster SEO Websites
Our BrandMaster Websites feature an clever synthesis of SEO principles with beautiful branding. It represents a completely unique offering in the world of real estate SEO companies.
Often the design principles of gorgeous branding contradict the kind of website construction that Google values best. In essence, our BrandMaster websites are revamped versions of LeadMaster websites. We upgraded the design aesthetics in every way possible without impeding the SEO engines of our flagship product.
BrandMaster Website Pricing Plans
Tier I BrandMaster
Small City (5K-150K) Plan
For 18 Months
Tier II BrandMaster
Medium City (150K-450K) Plan
For 18 Months
Tier III BrandMaster
Large City (450K+) Plan
For 18 Months
Hyperlocal SEO Campaigns
Google Business Profiles are the most overlooked lead generation strategy in residential real estate.
Though local searches like “realtor near me” have increased 44x since 2015, only 5% of realtors have tried to optimize their Google Business Profiles.
InboundREM spearheads hyperlocal real estate SEO by combining 15 years of hyperlocal expertise, top-tier hyperlocal software tools, and a series of groundbreaking GBP best practices derived from in-house case studies.
We boost your Google Business Profile to the top ranks for the most profitable of keywords, generating a stream of high-quality leads.
Because GBP accounts are free and evergreen, we can offer this service at very cost-effective pricing and require relatively minimal effort on your part to leverage it explosively. Our Hyperlocal Campaigns represent a low-cost investment with strong potential for powerful and even swift ROIs.
Google Business Profile Campaign
- Onboarding with a Project Manager
- Assigned a Dedicated Account Manager
- Creating and/or Connecting Google Analytics
- GBP Setup or Audit according to our local real estate SEO best practices
- First 10 Citation Submissions
- Existing GBP Optimization
- Existing Directory Audit
- Personal Access to Robert Newman, CEO
- Monthly Reviews from a Project Manager
- 90-Day Client Review Meeting
- 5 New Citations Per Month
- Validation of Previous Citations
- Google Business Profile Post(s)
- Monthly Guidance & Teaching
- 1 Optimized YouTube Video (Up to 10 Minutes)
![Before (Campaign Start)](https://inboundrem.com/wp-content/uploads/2024/02/Before-Campaign-Start.jpg)
![After (3 Months Later)](https://inboundrem.com/wp-content/uploads/2024/02/After-3-Months-Later.jpg)
What Our Clients Say
SEO matters. With so many real estate website choices, it's easy to get overwhelmed when deciding which company stands out the among the rest. Confidently and without a doubt, Robert Newman and the team at InboundREM out performs its competitors. Robert is beyond knowledgeable with regard to... read moreSEO matters. With so many real estate website choices, it's easy to get overwhelmed when deciding which company stands out the among the rest. Confidently and without a doubt, Robert Newman and the team at InboundREM out performs its competitors. Robert is beyond knowledgeable with regard to SEO and building your brand. He understands us Realtors, listens to our needs and delivers unparalleled advice on how to optimize his service. I cannot thank him enough for his patience throughout the onboarding process and look forward to our continued work together. If anyone is looking to work with a professional who is authentic and genuinely cares, look no further than Robert Newman and InboundREM. read less
We have done business with Robert and his team at Inbound REM since August of 2018. We made a serious commitment to have an SEO driven website and the offering from Inbound REM fit our needs perfectly. We have an agent site for my wife and I and... read moreWe have done business with Robert and his team at Inbound REM since August of 2018. We made a serious commitment to have an SEO driven website and the offering from Inbound REM fit our needs perfectly. We have an agent site for my wife and I and we are now competing on page 1 with the top brokerage sites in our market. Robert’s SEO strategies have been extremely successful for us with our feature pages (Condos, Communities) ranking remarkably high if not number 1. Early on this brought clients to us that know our market and know exactly what they want to buy. Over time thanks to the SEO strategy our home page began ranking on the first page and leads have been pouring in. We did a detailed analysis of the ROI from the site for the period from launch in December of 2018 through July of 2020. Over that period, we were able to attribute 5 deals directly to the website SEO for $1.2m in gross sales. Our personal ROI based on our original investment in the site and net commissions in our pocket was 2.38 times. The site’s presence and ranking has propelled us even faster on the current wave of interest in our market. Our cumulative ROI that is website related is now over 10 times and climbing. We recently inked a deal for a $2m home that was sight unseen (except for a FaceTime walkthrough) that was 100% website related. This deal is 3 times ROI alone. We have been great students of Robert and his team and with both of us being IT savvy, we put a shoulder into the site to make it the best real estate website in our market. This included the two of us developing new content pages for the site which doubled the number Condo and Community feature pages, additional buying process related pages, lifestyle blogs and market reports. All of which are now contributing to our SEO ranking. We could not have accomplished any of this without the foundation Inbound REM gave us and the mentoring of Robert and his team. The team is fantastic to work with, responsive and extremely knowledgeable. Best real estate decision we ever made. Thanks guys, you are awesome! read less
Robert Newman is a genius! I've been working with Robert for 9 plus years and would highly recommend him to assist you with your real estate web design and SEO marketing results. He always offers great online consultations, excellent customer service and I am able to get... read moreRobert Newman is a genius! I've been working with Robert for 9 plus years and would highly recommend him to assist you with your real estate web design and SEO marketing results. He always offers great online consultations, excellent customer service and I am able to get caught up with the industry through the presentations he reviews and his skillful teaching ability.If you need to upgrade or create a new image in the real estate industry Robert Newman of Inbound Real Estate Marketing is your go to company to hire to assist you. I have been an Agent/Broker for 21 years and highly recommend this company! Gail Wilsey-Morrison, Long & Foster Real Estate, Cape May, NJ. read less
I have worked with Robert Newman since 2009. He has designed several websites for me and now he is working on SEO and online marketing for one of those sites. I keep coming back to Robert because every time we have worked together I have been impressed by... read moreI have worked with Robert Newman since 2009. He has designed several websites for me and now he is working on SEO and online marketing for one of those sites. I keep coming back to Robert because every time we have worked together I have been impressed by his knowledge and totally satisfied with the out come. His professionalism and depth of knowledge are first rate. I expect to continue to work with Robert into the future and unreservedly recommend him. read less
Robert gave me some excellent advice on owning my website. I decided to let his company Inbound Real Estate Marketing build and market a real estate website for me using SEO. I've been talking to Robert for many years and after having bad experiences with other real estate website developers... read moreRobert gave me some excellent advice on owning my website. I decided to let his company Inbound Real Estate Marketing build and market a real estate website for me using SEO. I've been talking to Robert for many years and after having bad experiences with other real estate website developers I decided to try his company. He finished the website in one week" read less
Local SEO Algorithmic Map
The Local SEO algorithmic relationship between platforms is much more complicated. The visual map provides a basic understanding of how the primary IREM services integrate in order to saturate Google’s algorithm with evidence that you:
- Have deep expertise in your local area
- Create highly-authoritative local content
- Physically do business in your local area
- Deserve to rank highly across Google’s platforms
Introduction to Real Estate SEO
What is real estate SEO (Search Engine Optimization)?
Real estate SEO (Search Engine Optimization) involves optimizing a real estate website to improve its visibility on search engines like Google.
This specialized form of SEO focuses on attracting prospective home buyers, sellers, and investors to the site through organic search results. The goal is to rank high on search engine results pages (SERPs) for relevant keywords and phrases that potential clients use when searching for properties or real estate services.
Key aspects of real estate SEO include keyword research, on-page optimization, content creation, local SEO strategies, link building, and technical SEO.
By implementing these techniques, real estate agents and agencies can increase their online presence, drive more traffic to their websites, and ultimately generate more leads and conversions.
How do SEO services help real estate agents and agencies?
SEO services help real estate agents and agencies by enhancing their online visibility, which is crucial in a competitive market.
By optimizing their websites for search engines, these services ensure that real estate businesses appear prominently in search results when potential clients look for properties or real estate services. This increased visibility leads to higher organic traffic, which can translate into more inquiries and leads.
Additionally, SEO services often include local SEO strategies, which are particularly beneficial for real estate agents targeting specific geographic areas. By appearing in local search results and map listings, agents can attract nearby buyers and sellers.
Furthermore, SEO services typically involve ongoing website optimization, content creation, and link-building efforts that improve the site’s authority and relevance, leading to sustained long-term results.
Overall, SEO services help real estate agents and agencies establish a strong online presence, reach their target audience more effectively, and ultimately drive business growth.
What are some real estate SEO tips?
Some effective real estate SEO tips include:
Keyword Research: Identify and use relevant keywords that potential clients are searching for. These might include terms like “homes for sale in [location],” “real estate agent in [city],” or “luxury apartments in [neighborhood].”
Local SEO: Optimize your site for local searches by creating content specific to your geographic area. Claim and optimize your Google My Business listing to appear in local search results and Google Maps.
High-Quality Content: Produce informative and engaging content that addresses the needs and interests of your target audience. This can include blog posts about local market trends, property buying guides, and neighborhood spotlights.
On-Page Optimization: Ensure that each page on your website is optimized with the right keywords, meta descriptions, headers, and alt tags for images. Use schema markup to help search engines understand your content better.
Mobile Optimization: Make sure your website is mobile-friendly. A significant amount of real estate searches are conducted on mobile devices, so a responsive design is crucial.
Backlink Building: Acquire high-quality backlinks from reputable sites to improve your site’s authority and ranking. This can be done through guest posting, partnerships, and creating shareable content.
User Experience (UX): Improve site speed, ensure easy navigation, and make sure your site is visually appealing. A good UX keeps visitors on your site longer and reduces bounce rates.
Social Media Integration: Use social media platforms to drive traffic to your website. Share your listings, blog posts, and other valuable content on platforms where your audience is active.
What keywords should my real estate site target?
Your real estate site should target a mix of broad and long-tail keywords relevant to your services and location. Read more on our ultimate guide to real estate SEO keywords. Examples include:
Location-Specific Keywords: These include terms that incorporate your city or neighborhood, like “houses for sale in [city],” “real estate agents in [neighborhood],” or “luxury condos in [location].”
Long-Tail Keywords: These are more specific phrases that target niche audiences, such as “3-bedroom homes in [city],” “first-time homebuyer programs in [location],” or “pet-friendly apartments in [neighborhood].”
Service-Based Keywords: Keywords related to the services you offer, such as “real estate investment in [city],” “property management in [location],” or “commercial real estate services.”
Feature-Specific Keywords: Keywords that highlight specific features of properties, like “homes with a pool in [city],” “waterfront properties in [location],” or “homes with large yards.”
How long does SEO take for a real estate website?
The timeline for SEO results can vary widely based on several factors, including the competitiveness of the market, the current state of your website, and the strategies implemented. Generally, it can take anywhere from three to six months to start seeing noticeable improvements in search engine rankings and organic traffic.
A timeline of 1-2 years is common for the tipping point where the ROI balances out. The 2-5 year range is where the ROI typically explodes.
In highly competitive markets, it might take even longer to achieve significant results. Initial tasks such as on-page optimization, content creation, and technical fixes can show quicker improvements, but building domain authority through backlinks and establishing a strong local SEO presence can take more time. Consistency and continuous optimization are key, as SEO is a long-term investment that requires ongoing effort to maintain and improve rankings.
What are the current trends in real estate SEO?
Current trends in real estate SEO include:
Voice Search Optimization: With the rise of smart speakers and mobile assistants, optimizing for voice search is becoming crucial. This means focusing on natural language queries and question-based keywords.
Mobile-First Indexing: Google now primarily uses the mobile version of content for indexing and ranking. Ensuring your site is mobile-friendly is more important than ever.
Local SEO: Emphasizing local SEO continues to be a major trend, with a focus on optimizing Google My Business profiles, acquiring local reviews, and creating location-specific content.
High-Quality Content: Creating valuable, informative content that answers users’ questions and meets their needs is critical. This includes blog posts, videos, virtual tours, and infographics.
User Experience (UX): Search engines are prioritizing sites with excellent user experience. This includes fast loading times, easy navigation, and a responsive design.
Schema Markup: Implementing schema markup helps search engines understand your content better and can improve how your listings appear in SERPs, potentially leading to higher click-through rates.
Video Content: Utilizing video content for property tours, neighborhood guides, and client testimonials can enhance engagement and SEO performance.
Artificial Intelligence and Machine Learning: Leveraging AI for personalized marketing, chatbots for customer service, and predictive analytics for market trends can provide a competitive edge.
InboundREM is a proud expert in all of these real estate SEO trends, with services to match.
What search terms are home buyers and sellers searching to discover real estate agents and property listings?
Home buyers and sellers typically use a variety of search terms to find real estate agents and property listings, including:
General Property Searches: Terms like “homes for sale,” “apartments for rent,” or “property listings” are commonly used by buyers looking for properties.
Location-Specific Searches: These include searches like “houses for sale in [city],” “real estate agents in [neighborhood],” or “condos in [location].”
Feature-Specific Searches: Buyers often look for properties with specific features, using terms like “homes with a pool,” “waterfront properties,” or “luxury apartments.”
Service-Based Searches: Sellers and buyers may search for services like “real estate agent near me,” “property management services,” or “real estate investment.”
Long-Tail Keywords: More specific queries such as “3-bedroom homes in [city],” “affordable homes in [location],” or “pet-friendly rentals” help users find exactly what they need.
Question-Based Queries: Potential clients often use questions like “how to find a real estate agent,” “best neighborhoods in [city],” or “how to sell my house fast.”
What is PPC advertising?
PPC (Pay-Per-Click) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site rather than earning them organically.
PPC ads can appear on search engines, social media platforms, and other websites. In the context of real estate, PPC ads can be used to promote property listings, real estate services, or agency branding.
Advertisers bid on keywords relevant to their target audience, and their ads are displayed to users who search for those terms. PPC can deliver immediate traffic and is highly measurable, allowing advertisers to track the performance of their campaigns and adjust their strategies accordingly.
Is PPC advertising worth it?
PPC advertising can be effective and worth the investment for real estate companies, depending on their goals and execution.
The main advantages include immediate visibility, precise targeting, and measurable results. PPC allows real estate agents to reach potential clients who are actively searching for properties or services, which can lead to high-quality leads. The ability to target specific demographics, locations, and interests ensures that ads are shown to the most relevant audience.
However, PPC can be costly, especially in competitive markets, and requires careful management to optimize ad spend and avoid wasted budget. Success with PPC depends on creating compelling ad copy, selecting the right keywords, and continually analyzing and adjusting campaigns to improve performance.
Generally speaking, I would never recommend social media PPC marketing. The numbers can look good, giving you wide reach and lots of cheap leads. But the lead quality is usually so poor, it’s a real hassle.
Some agencies specialize in training their teams to make the most of these poor leads, and that can be effective.
Should a real estate company invest in social media or SEO?
Deciding between investing in social media or SEO depends on your goals. Both can be valuable, but SEO tends to provide longer-term, sustainable traffic and better leads, while social media can offer more immediate engagement and brand building.
Is SEO the best lead generation strategy for real estate agents?
SEO is absolutely one of the best lead generation strategies for real estate agents, but its effectiveness depends on how well it is executed.
SEO helps real estate websites rank higher in search engine results for relevant queries, attracting organic traffic from potential buyers and sellers. This organic visibility can generate high-quality leads over time, as people searching for real estate services are often ready to take action.
It’s a long-term strategy that requires consistent effort and patience. But the rewards far outweigh the costs. Ultimately, you’re investing in an evergreen lead generation machine, rather than paying each month for leads.
What is local SEO and hyperlocal real estate SEO?
Local SEO focuses on optimizing a website to attract traffic from specific geographic areas, making it crucial for real estate businesses targeting clients in particular locations. It involves optimizing your Google My Business profile, creating location-specific content, and acquiring local backlinks.
Hyperlocal SEO takes this a step further by targeting very specific neighborhoods, communities, or even streets. This can include creating detailed content about hyperlocal market trends, schools, amenities, and events.
Both strategies aim to increase visibility in local search results and Google Maps, helping real estate agents connect with nearby buyers and sellers who are searching for services in their immediate area.
What is on-page SEO?
On-page SEO refers to the optimization of individual web pages to rank higher and earn more relevant traffic in search engines. It involves various elements that can be controlled within the website, including:
Content Quality: Ensuring the content is relevant, informative, and valuable to the target audience. It should be well-researched and include targeted keywords naturally.
Meta Tags: Optimizing meta titles and descriptions to improve click-through rates and provide search engines with a clear understanding of the page’s content.
Headings and Subheadings: Using proper heading tags (H1, H2, H3) to structure the content and make it easier for search engines and users to read.
URL Structure: Creating clean, descriptive URLs that include relevant keywords and reflect the content of the page.
Internal Linking: Linking to other relevant pages within the website to improve navigation and help search engines understand the site’s structure.
Alt Text for Images: Providing descriptive alt text for images to help search engines understand the content of the images and improve accessibility.
Page Speed: Ensuring the website loads quickly to enhance user experience and reduce bounce rates.
Mobile-Friendliness: Making sure the site is responsive and performs well on all devices, as mobile usability is a key ranking factor.
What are backlinks and why are they important?
Backlinks are links from other websites to your own. They are crucial for SEO because they signal to search engines that your content is valuable, credible, and worth referencing.
The more high-quality backlinks you have, the more authoritative your site appears. Backlinks can improve your search engine rankings, increase referral traffic, and enhance your website’s overall visibility.
However, not all backlinks are created equal. Links from reputable, high-authority sites carry more weight than those from low-quality sites.
Building a strong backlink profile involves creating high-quality content that others want to link to, guest posting on reputable sites, and forming partnerships with relevant businesses or influencers.
How do I get started doing real estate SEO by myself?
We’re happy to provide our circle with the best info possible on real estate SEO. However, we know that achieving the best ROIs means making SEO a second full-time job.
99% of real estate agents wear enough hats already. You can also check out Best Real Estate Lead Generation Companies. You can also schedule a meeting with us to learn more about what makes the most sense for your business.
To get started with real estate SEO by yourself, follow these steps:
Keyword Research: Identify relevant keywords that potential clients are searching for. Use tools like Google Keyword Planner or Ahrefs to find high-traffic, low-competition keywords.
Optimize Your Website: Ensure your website is fast, mobile-friendly, and easy to navigate. Use targeted keywords in your meta titles, descriptions, headings, and content.
Create Quality Content: Produce valuable content that addresses the needs and interests of your audience. This can include blog posts, neighborhood guides, market reports, and property listings.
Local SEO: Optimize your Google My Business profile, acquire local citations, and encourage reviews from satisfied clients. Create location-specific content to target local searches.
Build Backlinks: Earn backlinks from reputable websites through guest posting, partnerships, and by creating shareable content. Engage with local businesses and influencers to get links.
Monitor and Adjust: Use tools like Google Analytics and Google Search Console to track your progress. Analyze what’s working and what’s not, and adjust your strategy accordingly.
Do real estate SEO services actually generate leads?
Yes, real estate SEO services can effectively generate leads when executed properly. By optimizing your website for relevant keywords and improving its visibility in search engine results, these services attract organic traffic from people actively looking for real estate services.
High-quality content, local SEO strategies, and a user-friendly website can convert this traffic into inquiries and leads. Moreover, consistent efforts in building authority through backlinks and maintaining a strong online presence contribute to sustained lead generation.
While SEO is a long-term strategy, its benefits compound over time, leading to a steady stream of high-quality leads for real estate agents and agencies.