Real Estate SEO Company & Services

Websites You Own

Almost all real estate website companies force you to lease the website you paid thousands or even tens of thousands to build. Not InboundREM.

Transparent Sales Team

Our sales team is interested in your success. If we’re not a perfect match, we’ll point you in a better direction.

Top-Tier Content

Check out our samples of typical SEO-focused blog content below. Our articles are tricked out and results-driven.

Powerful Results

Check out our Portfolio for client success stories and deep-diving case studies into how we generate powerful ROIs for real estate agents.

5-Star Client Satisfaction

Our perfect rating means every single one of our hundreds of client reviews is 5 stars. Of course, we make mistakes sometimes, but we also make up for them.

Client-First Cancellation Policy

Beyond our client-first policy of website ownership, we’re also proud of our hassle-free, no-fee cancellation policy.

Competitive Pricing

Part of the beauty of being at the forefront of digital technology is leveraging cost-effective strategies before everyone else.

No Hidden Fees

Unfortunately, nickel-and-diming is another common practice for real estate SEO companies. At InboundREM, there are no surprise charges.

The Only SEO-Focused Website Builder

We're the only ones building real estate websites with SEO content marketing and hyperlocal SEO as the primary foundation.

Meet Robert Newman

InboundREM is headed by Robert Newman, a long-standing real estate SEO and lead generation expert.

Closing in on two decades of real estate digital marketing and technology experience, Robert is a well-known powerhouse in the real estate world. 

His mission is to provide real estate professionals with powerful real estate SEO websites and services that leverage the best digital marketing strategies.

We proudly put clients first and offer outstanding service that has resulted in a perfect 5-star rating, a feat no other real estate SEO company has achieved.

Real Estate SEO Websites and Digital Marketing Services

Lead Master

SEO Website

from$750/mo
High-ROI Lead Generation Websites with Monthly SEO Blogging Campaigns

Brand Master

SEO Luxury Website

from$750/mo
Hybrid Websites with Customized Branding and SEO-Focused Lead Generation
maps and location

Local SEO

Google Business Profile

from$500/mo
Targeted GBP Campaigns to Dominate Local Google Maps & Search Rankings

All-In-One Real Estate SEO Websites

The power of Search Engine Optimization is in the long-term ROI. Our contracts are for 18-months. At that point, it’s typical for SEO real estate websites to snowball into the single greatest investment of an agent’s career.

Not only is real estate SEO the best current lead generation investment, it is also the strategy of the future. Realtors tend to be about 10 years behind other sectors in leveraging technology to their gain. That spells a huge opportunity for those smart enough to get in on the ground level now.

SEO Website Builds

We build template and semi-custom SEO-powered websites. Our main two products are the Lead Master and Brand Master websites.

Lead Master sites include expert website builds focused completely on generating leads through traffic. Brand Master sites offer a clever balance of luxury branding and SEO potential.

Full-Suite Service Features

In addition to SEO-focused, WordPress websites, InboundREM provides real estate professionals with a full suite of lead generation and nurturing services. These offerings can include:

*We also offer 3 tiers of SEO campaigns for existing websites.

What Our Clients Say

Real Estate SEO Victories

Many clients achieve these results without increasing their marketing budgets. They simply switch to long-term lead generation strategies. Investing in a real estate SEO website is like buying a house instead of renting, like with PPC advertising or Zillow leads.

fort-bent
Homes of Fort Bend
10x ROI and 70% GCI Increase
5-impressive
Top Clients
5 Impressive SEO Success Stories
fort-bent

Cabo Real Estate Services

10x ROI and ~500K Annual Website Views

Client SEO Results

Outrank Zillow, Century21, Trulia, RedFin, and Realtor.com

By focusing on neighborhoods, communities, and subdivisions, it’s possible to outrank the giants and actually gain traffic.

Our deep keyword research, gold-standard content, technical SEO hacks, and in-house case studies result in a powerful combination.

That’s how we gave Cristal pride of place for this important hyperlocal farming area.

It’s a savvy loophole to escape from the vicious circle of Zillow leads, which keep you trapped in short-term thinking and continual costs.

Results So Good, We Only Take 2 Clients Per Area

Our clients take Rank 1 and Rank 2 for the lucrative search query “South Pasadena Neighborhoods”. Derek and Kevin even beat out the Zillow-owned giant, Trulia. 

Cases like these are why we take a maximum of two clients per area. 

You hire us to be successful. Not to be stuck on Page 2 because we’ve already dominated your area for several other clients. 

Among real estate SEO services, this 2-client policy is exceptionally rare. We believe it shows both our SEO chops and our commitment to every client’s success. 

Unbeatable Rankings

Multiple Page 1 Rankings

We doubled down to create two website pages for Hollie’s website that rank on Google’s Page 1.

One is a blog post, and the other is a customized property listings page.

If you’re familiar with SEO, you know this is a near-impossible grand slam of success.

#1 Ranked Blog Articles

By outranking major websites for valuable keyphrases, our blog articles funnel sustained leads.

Often Google highlights our articles with Featured Snippets, Featured Images, and many other SERPs.

Each post becomes a new lead generation machine you own forever. Pay once and enjoy leads for years.

#1 Ranked Neighborhood Pages

Our patented Neighborhood Guides are engineered to generate high engagement and return visitors. In turn, Google rewarded Tara’s page with the top position.

Especially when combined with Neighborhood Tour videos, these pages establish deep authority with both Google and prospective clients. Often leads arrive both qualified and warm.

#1 Ranked Zip Code Maps

Our proprietary Zip Code Maps can rank #1 for hundreds of keywords, even for major metropolitan areas like Tampa. Ellen’s interactive Zip Code Map draws 4000+ monthly visitors to her site. 

It’s one of many unique ways InboundREM websites leverage the unique power of real estate SEO.

Lead Master SEO Websites

Our Lead Master Website builds are finely calibrated for SEO to generate a steady flow of high-quality, inbound leads.

Once set into motion, they become evergreen lead generation machines.

Every element dovetails beautifully with search engine algorithms.

We showcase highly valuable information, encourage deep user interaction, and formulate content in ways that Google loves.

Lead Master Website Design Examples

Lead Master Website & SEO Plans

Tier I

$4,000 Setup$750 / Mo

For 18 Months

SEO-Focused Lead Generation Real Estate Website for Small Cities (5K-150K) with SEO Campaign

Tier II

$4,500 Setup$1,000/ Mo

For 18 Months

SEO-Focused Lead Generation Real Estate Website for Medium Cities (150K-450K) with SEO Campaign

Tier III

$5,000 Setup$1,500/ Mo

For 18 Months

SEO-Focused Lead Generation Real Estate Website for Large Cities (450K+) with SEO Campaign

Brand Master SEO Websites

Our Brand Master Websites feature an clever synthesis of SEO principles with beautiful branding. It represents a completely unique offering in the world of real estate SEO companies.

Often the design principles of gorgeous branding contradict the kind of website construction that Google values best.

In essence, our Brand Master websites are revamped versions of LeadMaster websites.

We upgraded the design aesthetics in every way possible without impeding the SEO engines of our flagship product.

Brand Master Website Design Examples

Brand Master Website & SEO Plans

Tier I

$5,500 Setup$750 / Mo

For 18 Months

Semi-Custom Branded Real Estate Website Service for Small Cities (5K-150K) with SEO Campaign

Tier II

$6,250 Setup$1,250/ Mo

For 18 Months

Semi-Custom Branded Real Estate Website Service for Medium Cities (150K-450K) with SEO Campaign

Tier III

$7,000 Setup$1,750/ Mo

For 18 Months

Semi-Custom Branded Real Estate Website Service for Large Cities (450K+) with SEO Campaign
maps and location

Hyperlocal SEO Campaigns

Google Business Profiles are the most overlooked lead generation strategy in residential real estate.

Though local searches like “realtor near me” have increased 44x since 2015, only 5% of realtors have tried to optimize their Google Business Profiles.

InboundREM spearheads hyperlocal real estate SEO by combining 15 years of hyperlocal expertise, top-tier hyperlocal software tools, and a series of groundbreaking GBP best practices derived from in-house case studies.

We boost your Google Business Profile to the top ranks for the most profitable of keywords, generating a stream of high-quality leads.

Because GBP accounts are free, we can offer this service at very cost-effective pricing and require relatively minimal effort on your part to leverage it explosively. Our Hyperlocal Campaigns represent a low-cost investment with a strong potential for powerful ROIs.

Google Business Profile Campaign

maps and location

Hyperlocal

SEO Campaign

$1,500 Setup$500 / Mo
Google Business Profile Campaign
before-screen after-screen

How Bret Made $101,700 in 10 Weeks via Google Business Profile

In the first 10 weeks of 2024, Bret generated 6 leads from his Google Business Profile.

The commissions from these leads will total $101,700.

Our Google Business Profile campaigns cost $500/month. That equals a YTD 68x ROI.

For all of 2023, Bret converted a respectable 11 leads from his Google Business Profile alone.

He’s on track to almost triple that number for 2024, which is a testament to how effective our hyperlocal campaigns and hacks are.

Introduction to Real Estate SEO

Real estate SEO (Search Engine Optimization) involves optimizing a real estate website to improve its visibility on search engines like Google.

This specialized form of SEO focuses on attracting prospective home buyers, sellers, and investors to the site through organic search results. The goal is to rank high on search engine results pages (SERPs) for relevant keywords and phrases that potential clients use when searching for properties or real estate services.

Key aspects of real estate SEO include keyword research, on-page optimization, content creation, local SEO strategies, link building, and technical SEO.

By implementing these techniques, real estate agents and agencies can increase their online presence, drive more traffic to their websites, and ultimately generate more leads and conversions.

SEO services help real estate agents and agencies by enhancing their online visibility, which is crucial in a competitive market.

By optimizing their websites for search engines, these services ensure that real estate businesses appear prominently in search results when potential clients look for properties or real estate services. This increased visibility leads to higher organic traffic, which can translate into more inquiries and leads.

Additionally, SEO services often include local SEO strategies, which are particularly beneficial for real estate agents targeting specific geographic areas. By appearing in local search results and map listings, agents can attract nearby buyers and sellers.

Furthermore, SEO services typically involve ongoing website optimization, content creation, and link-building efforts that improve the site’s authority and relevance, leading to sustained long-term results.

Overall, SEO services help real estate agents and agencies establish a strong online presence, reach their target audience more effectively, and ultimately drive business growth.

Some effective real estate SEO tips include:

  1. Keyword Research: Identify and use relevant keywords that potential clients are searching for. These might include terms like “homes for sale in [location],” “real estate agent in [city],” or “luxury apartments in [neighborhood].”

  2. Local SEO: Optimize your site for local searches by creating content specific to your geographic area. Claim and optimize your Google My Business listing to appear in local search results and Google Maps.

  3. High-Quality Content: Produce informative and engaging content that addresses the needs and interests of your target audience. This can include blog posts about local market trends, property buying guides, and neighborhood spotlights.

  4. On-Page Optimization: Ensure that each page on your website is optimized with the right keywords, meta descriptions, headers, and alt tags for images. Use schema markup to help search engines understand your content better.

  5. Mobile Optimization: Make sure your website is mobile-friendly. A significant amount of real estate searches are conducted on mobile devices, so a responsive design is crucial.

  6. Backlink Building: Acquire high-quality backlinks from reputable sites to improve your site’s authority and ranking. This can be done through guest posting, partnerships, and creating shareable content.

  7. User Experience (UX): Improve site speed, ensure easy navigation, and make sure your site is visually appealing. A good UX keeps visitors on your site longer and reduces bounce rates.

  8. Social Media Integration: Use social media platforms to drive traffic to your website. Share your listings, blog posts, and other valuable content on platforms where your audience is active.

Your real estate site should target a mix of broad and long-tail keywords relevant to your services and location. Read more on our ultimate guide to real estate SEO keywords. Examples include:

  1. Location-Specific Keywords: These include terms that incorporate your city or neighborhood, like “houses for sale in [city],” “real estate agents in [neighborhood],” or “luxury condos in [location].”

  2. Long-Tail Keywords: These are more specific phrases that target niche audiences, such as “3-bedroom homes in [city],” “first-time homebuyer programs in [location],” or “pet-friendly apartments in [neighborhood].”

  3. Service-Based Keywords: Keywords related to the services you offer, such as “real estate investment in [city],” “property management in [location],” or “commercial real estate services.”

  4. Feature-Specific Keywords: Keywords that highlight specific features of properties, like “homes with a pool in [city],” “waterfront properties in [location],” or “homes with large yards.”

The timeline for SEO results can vary widely based on several factors, including the competitiveness of the market, the current state of your website, and the strategies implemented. Generally, it can take anywhere from three to six months to start seeing noticeable improvements in search engine rankings and organic traffic.

A timeline of 1-2 years is common for the tipping point where the ROI balances out. The 2-5 year range is where the ROI typically explodes.

In highly competitive markets, it might take even longer to achieve significant results. Initial tasks such as on-page optimization, content creation, and technical fixes can show quicker improvements, but building domain authority through backlinks and establishing a strong local SEO presence can take more time. Consistency and continuous optimization are key, as SEO is a long-term investment that requires ongoing effort to maintain and improve rankings.

Current trends in real estate SEO include:

  1. Voice Search Optimization: With the rise of smart speakers and mobile assistants, optimizing for voice search is becoming crucial. This means focusing on natural language queries and question-based keywords.

  2. Mobile-First Indexing: Google now primarily uses the mobile version of content for indexing and ranking. Ensuring your site is mobile-friendly is more important than ever.

  3. Local SEO: Emphasizing local SEO continues to be a major trend, with a focus on optimizing Google My Business profiles, acquiring local reviews, and creating location-specific content.

  4. High-Quality Content: Creating valuable, informative content that answers users’ questions and meets their needs is critical. This includes blog posts, videos, virtual tours, and infographics.

  5. User Experience (UX): Search engines are prioritizing sites with excellent user experience. This includes fast loading times, easy navigation, and a responsive design.

  6. Schema Markup: Implementing schema markup helps search engines understand your content better and can improve how your listings appear in SERPs, potentially leading to higher click-through rates.

  7. Video Content: Utilizing video content for property tours, neighborhood guides, and client testimonials can enhance engagement and SEO performance.

  8. Artificial Intelligence and Machine Learning: Leveraging AI for personalized marketing, chatbots for customer service, and predictive analytics for market trends can provide a competitive edge.

InboundREM is a proud expert in all of these real estate SEO trends, with services to match.

Home buyers and sellers typically use a variety of search terms to find real estate agents and property listings, including:

  1. General Property Searches: Terms like “homes for sale,” “apartments for rent,” or “property listings” are commonly used by buyers looking for properties.

  2. Location-Specific Searches: These include searches like “houses for sale in [city],” “real estate agents in [neighborhood],” or “condos in [location].”

  3. Feature-Specific Searches: Buyers often look for properties with specific features, using terms like “homes with a pool,” “waterfront properties,” or “luxury apartments.”

  4. Service-Based Searches: Sellers and buyers may search for services like “real estate agent near me,” “property management services,” or “real estate investment.”

  5. Long-Tail Keywords: More specific queries such as “3-bedroom homes in [city],” “affordable homes in [location],” or “pet-friendly rentals” help users find exactly what they need.

  6. Question-Based Queries: Potential clients often use questions like “how to find a real estate agent,” “best neighborhoods in [city],” or “how to sell my house fast.”

PPC (Pay-Per-Click) advertising is a digital marketing model where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site rather than earning them organically.

PPC ads can appear on search engines, social media platforms, and other websites. In the context of real estate, PPC ads can be used to promote property listings, real estate services, or agency branding.

Advertisers bid on keywords relevant to their target audience, and their ads are displayed to users who search for those terms. PPC can deliver immediate traffic and is highly measurable, allowing advertisers to track the performance of their campaigns and adjust their strategies accordingly.

PPC advertising can be effective and worth the investment for real estate companies, depending on their goals and execution.

The main advantages include immediate visibility, precise targeting, and measurable results. PPC allows real estate agents to reach potential clients who are actively searching for properties or services, which can lead to high-quality leads. The ability to target specific demographics, locations, and interests ensures that ads are shown to the most relevant audience.

However, PPC can be costly, especially in competitive markets, and requires careful management to optimize ad spend and avoid wasted budget. Success with PPC depends on creating compelling ad copy, selecting the right keywords, and continually analyzing and adjusting campaigns to improve performance.

Generally speaking, I would never recommend social media PPC marketing. The numbers can look good, giving you wide reach and lots of cheap leads. But the lead quality is usually so poor, it’s a real hassle. 

Some agencies specialize in training their teams to make the most of these poor leads, and that can be effective. 

Deciding between investing in social media or SEO depends on your goals. Both can be valuable, but SEO tends to provide longer-term, sustainable traffic and better leads, while social media can offer more immediate engagement and brand building.

SEO is absolutely one of the best lead generation strategies for real estate agents, but its effectiveness depends on how well it is executed.

SEO helps real estate websites rank higher in search engine results for relevant queries, attracting organic traffic from potential buyers and sellers. This organic visibility can generate high-quality leads over time, as people searching for real estate services are often ready to take action.

It’s a long-term strategy that requires consistent effort and patience. But the rewards far outweigh the costs. Ultimately, you’re investing in an evergreen lead generation machine, rather than paying each month for leads.

Local SEO focuses on optimizing a website to attract traffic from specific geographic areas, making it crucial for real estate businesses targeting clients in particular locations. It involves optimizing your Google My Business profile, creating location-specific content, and acquiring local backlinks.

Hyperlocal SEO takes this a step further by targeting very specific neighborhoods, communities, or even streets. This can include creating detailed content about hyperlocal market trends, schools, amenities, and events.

Both strategies aim to increase visibility in local search results and Google Maps, helping real estate agents connect with nearby buyers and sellers who are searching for services in their immediate area.

On-page SEO refers to the optimization of individual web pages to rank higher and earn more relevant traffic in search engines. It involves various elements that can be controlled within the website, including:

  1. Content Quality: Ensuring the content is relevant, informative, and valuable to the target audience. It should be well-researched and include targeted keywords naturally.

  2. Meta Tags: Optimizing meta titles and descriptions to improve click-through rates and provide search engines with a clear understanding of the page’s content.

  3. Headings and Subheadings: Using proper heading tags (H1, H2, H3) to structure the content and make it easier for search engines and users to read.

  4. URL Structure: Creating clean, descriptive URLs that include relevant keywords and reflect the content of the page.

  5. Internal Linking: Linking to other relevant pages within the website to improve navigation and help search engines understand the site’s structure.

  6. Alt Text for Images: Providing descriptive alt text for images to help search engines understand the content of the images and improve accessibility.

  7. Page Speed: Ensuring the website loads quickly to enhance user experience and reduce bounce rates.

  8. Mobile-Friendliness: Making sure the site is responsive and performs well on all devices, as mobile usability is a key ranking factor.

Backlinks are links from other websites to your own. They are crucial for SEO because they signal to search engines that your content is valuable, credible, and worth referencing.

The more high-quality backlinks you have, the more authoritative your site appears. Backlinks can improve your search engine rankings, increase referral traffic, and enhance your website’s overall visibility.

However, not all backlinks are created equal. Links from reputable, high-authority sites carry more weight than those from low-quality sites.

Building a strong backlink profile involves creating high-quality content that others want to link to, guest posting on reputable sites, and forming partnerships with relevant businesses or influencers.

We’re happy to provide our circle with the best info possible on real estate SEO. However, we know that achieving the best ROIs means making SEO a second full-time job.

99% of real estate agents wear enough hats already. You can also check out Best Real Estate Lead Generation Companies. You can also schedule a meeting with us to learn more about what makes the most sense for your business.

To get started with real estate SEO by yourself, follow these steps:

  1. Keyword Research: Identify relevant keywords that potential clients are searching for. Use tools like Google Keyword Planner or Ahrefs to find high-traffic, low-competition keywords.

  2. Optimize Your Website: Ensure your website is fast, mobile-friendly, and easy to navigate. Use targeted keywords in your meta titles, descriptions, headings, and content.

  3. Create Quality Content: Produce valuable content that addresses the needs and interests of your audience. This can include blog posts, neighborhood guides, market reports, and property listings.

  4. Local SEO: Optimize your Google My Business profile, acquire local citations, and encourage reviews from satisfied clients. Create location-specific content to target local searches.

  5. Build Backlinks: Earn backlinks from reputable websites through guest posting, partnerships, and by creating shareable content. Engage with local businesses and influencers to get links.

  6. Monitor and Adjust: Use tools like Google Analytics and Google Search Console to track your progress. Analyze what’s working and what’s not, and adjust your strategy accordingly.

Yes, real estate SEO services can effectively generate leads when executed properly. By optimizing your website for relevant keywords and improving its visibility in search engine results, these services attract organic traffic from people actively looking for real estate services.

High-quality content, local SEO strategies, and a user-friendly website can convert this traffic into inquiries and leads. Moreover, consistent efforts in building authority through backlinks and maintaining a strong online presence contribute to sustained lead generation.

While SEO is a long-term strategy, its benefits compound over time, leading to a steady stream of high-quality leads for real estate agents and agencies.

Schedule a Meeting

Check out my Google Reviews for proof that I get fired up about helping real estate professionals succeed. That way you know you’ll be treated like a human, not a fish on a hook.

Please let me know if you’re interested in InboundREM’s Google Business Profile Campaigns, an SEO-focused real estate website, or both.

If you prefer email, write me at robert@inboundrem.com. Either way, I’d love to talk about making your career thrilling and lucrative by bringing your ideal client to you, rather than chasing after and overpaying for mediocre leads.