Mail-Right Podcast 261 With Special Guest Austin Glanzer
Mail-Right Podcast Episode 261_In this episode, Jonathon and I will be talking all about Tiktok with Austin Glanzer. Austin used Tiktok to build an audience of more than 70,000 to build an extensive email list that he has monetized successfully. He is a joint founder of Glanziar, a digital agency that uses social media platforms and Google paid advertising aimed at the property investment market.
Tiktok in the U.S.
Recently, Tiktok can no longer be downloaded in the U.S. due to security reasons. President Trump banned the use of Tiktok unless an American company owns it, but Oracle and Walmart are working on purchasing it. Austin said that it is one of the best ways to get his content organically. It is a platform for people with a unique niche in real estate. For example, if you are an agent in a specific area doing some cool stuff with flipping, you should make tutorial videos on Tiktok about what you are doing and how to do it to get Tiktok’s organic traffic. Austin claimed that Tiktok has also gotten better at understanding what the users are interested in and the videos he made are getting shown to the right people, and that has grown his mailing list, email list, his website and had him connected to the real people who are interested in what he is going to say.
Tiktok Basics and How it Started
Tiktok is just a 15 to 62 seconds of video, social media, and no pictures as Austin puts it, a hybrid of Youtube and Instagram. Being an early mover, and after finding out that there were only 2 or 3 videos with good content about real estate, he initially made about 5 videos, uploaded it, went to bed, and woke up with lots of notifications. That is how powerful it actually was and made him realize that many people actually liked his content. He made several videos that always ended up with a large following. And then, conversion optimization comes in. He made videos showing the excel sheets ( free resources for people), telling them they can go through the link in his bio on Tiktok, then they had to go to his website and download the excel sheets.
Target Market and End Goals with Tiktok
When I asked Austin what he was trying to accomplish with the use of Tiktok, all he said was that he wants to find motivated sellers or get people who are into investing who wants to get motivated sellers in their area. And the other is to grow his mailing lists, build an audience, and attract the right people.
Tiktok Content and Audience Interest in Real Estate
Austin made videos specifically on investing, specifically about residential real estate or just about broad real estate tips. Although Tiktok has a younger audience like junior high students, college students, it is still a fact that there are still about 40 million adults in it, and he targets the older adults, college students, and those who are just out of college as Jonathon call them, aspirational millenniums. His 70,000 audience is not just kids but people who are interested in real estate.
I choose to take a pass on Tiktok right now. I am not familiar with it, but I am intimately familiar with how much effort it takes to become an expert on any social media platform. However, with my experience in Facebook, Instagram, you name it, early adopters who took the chance and build an audience, that momentum regardless of who the audience is, carries them into the full bloom of that platform. It may not result in a ton of revenue right away, but that social presence might be wildly impactful. I am going to change my recommendation. If there is anybody out there on the show who is looking for a new platform, this actually sounds promising. Austin Glanzer talks about real estate and got 70,000 followers in eight months, and that is enormously impressive.
For more real estate information and free resources, check out Austin Glanzer’s website: glanzair.com