This Broker chose to use the Logo with a slogan as a featured thumbnail announcing a blog post. Since the blog post didn’t have anything to do with Century 21 itself, this is an example of what NOT to do.
This Century 21 logo sports the Bigger, Bolder, Smarter tagline.
A smart Real Estate broker leveraging the millions of dollars ERA spent to make their Slogan inspire emotion.
From 1973 to 2001 Barbara Corcoran focused on NYC. Her business’s practices became synonymous with her brand. The takeaway is KNOW your audience. New Yorkers are more concerned with what you do than what you say.
Camden Manages And Builds multi-housing units which make their slogan descriptive. Also, their webmaster wrote this meta description highlighting the companies #10 spot on the list of the ten best companies in the U.S. to work for.
11. Coldwell Banker | Where Dreams Come Home | We Never Stop Moving
This search results screenshot shows Coldwell Banker brokers using the Parent company provided Slogan. Videos, blogs, and websites all take advantage of the corporate slogan.
This is a Coldwell Banker BROKER that has their slogan. They are choosing NOT to use the corporate offices branding package(not all of it).
Jll’s slogan is used in the first line of their website copy making the website searchable by their value statement. This quickly links to their services page which is a good way to establish a set of values FIRST then talk about services. If you’re a small real estate company this wouldn’t be a strategy you would emulate.
Ask Elliman in the BEST example of a slogan that ties together an entire digital strategy. Ellison named their Blog “Ask Ellison” and use the slogan as a call to action inviting their audience to engage online.
FIFTEEN REAL ESTATE TAGLINES[15 screen captures showing these taglines in use. Examples cover good and bad tagline usage]
Real Estate Tagline Case study format is the same as the Real Estate Slogan format.
Ilene Polito is a KW agent that uses her tagline on her Keller Williams provided website. Her bio has a contact form next to it. I doubt she gets much response of her KW website. But regarding branding, she’s checking off some important boxes.
While the website itself is a great example of what NOT to buy as a realtor the Tagline “I am at your service” combined with a bio that shows a realtor that seems eager to please is a good example of how to use a tagline that matches your PERSONAL demeanor. You will not use this tagline if you have a more somber or analytical personality.
I love this tagline. Kate is a realtor that has committed to real estate. Kates introductory paragraph combined with her tagline lets you know she’s successful and committed. Strong calls to action above the fold of her website indicate this is not her first online rodeo.
Neal Spann is an Agent for The Edrington Team In TN. He uses a PERSONAL tagline. The fact that it is a team website makes it an excellent example of how to stand out on brokerage sites where you are one of many agent profiles.
Joe HAYDENS website is an excellent example of using a very simple, direct [YOUR CITY] real estate expert Tagline. This website uses it in text headers AND in the HTML for the web pages which is how I found it.
SUM IT ALL UP:
This post is all about UTILIZING slogans or taglines. I created a video with some ADDITIONAL content that covers the following:
Give more detailed analysis of good and bad examples of Real Estate Slogans and Taglines
Give some strong “how to’s” regarding making a creative space mentally
Briefly, cover the different types of learners (help you identify the type of content you should be learning from in the future)
Offer up a couple of additional ideas for real estate slogans and taglines