From 1973 to 2001 Barbara Corcoran focused on NYC. Her business’s practices became synonymous with her brand. The takeaway is KNOW your audience. New Yorkers are more concerned with what you do than what you say.

This Long And Foster Slogan is found on their website. L&F brokers should use it on their websites as well. Long as foster

Allen Tate’s Real Estate Relocation division uses four words to add impact to a strong local real estate brand.

Berkshire has their “Good To Know slogan all over websites and videos. I picked a natural language selection that illustrates a brand giving strong examples of brand marketing to B&H associates.

Located on Rodeo Dr in Beverly Hills this Brokerage has leveraged branding in one of the three most competitive real estate markets in the US.

Houlihan Lawrence uses their branding statement on the homepage of their website right below displayed listings.

Camden Manages And Builds multi-housing units which make their slogan descriptive. Also, their webmaster wrote this meta description highlighting the companies #10 spot on the list of the ten best companies in the U.S. to work for.

CBRE launched an entire website to support their slogan in 2014 “Build on Advantage” A realtor could do the same concept with a single page and a tagline on their website.

Jll’s slogan is used in the first line of their website copy making the website searchable by their value statement. This quickly links to their services page which is a good way to establish a set of values FIRST then talk about services. If you’re a small real estate company this wouldn’t be a strategy you would emulate.

Compass has such a good slogan it is featured BY ITSELF above the fold on their website homepage. You should do the same thing IF you have a name/business name that adds meaning to your Slogan.

Ask Elliman in the BEST example of a slogan that ties together an entire digital strategy. Ellison named their Blog “Ask Ellison” and use the slogan as a call to action inviting their audience to engage online.

This tagline is memorable and suggests a good call to action. The broker uses it on her ABOUT page above her bio.

This Real Estate Tagline was designed for online use and inspires a strong action “CLICK or CALL.”

This tagline works well for this Hawaii islands agent. Her listing photos are spectacular making this Tagline memorable.

Ilene Polito is a KW agent that uses her tagline on her Keller Williams provided website. Her bio has a contact form next to it. I doubt she gets much response of her KW website. But regarding branding, she’s checking off some important boxes.

Another Real Estate Tagline that works because of the location of the broker.

This Royal LePage agent is using the website LePage provides. He has customized it including this tagline that is found throughout the site.

While the website itself is a great example of what NOT to buy as a realtor the Tagline “I am at your service” combined with a bio that shows a realtor that seems eager to please is a good example of how to use a tagline that matches your PERSONAL demeanor. You will not use this tagline if you have a more somber or analytical personality.

This basic website is rather antiquated but features a clear call to action a simple TAGLINE video on the homepage with a contact page right next to the video.

I love this tagline. Kate is a realtor that has committed to real estate. Kates introductory paragraph combined with her tagline lets you know she’s successful and committed. Strong calls to action above the fold of her website indicate this is not her first online rodeo.

The Tagline used by Nestiny plays well into the larger mission of the website.

I sold Paul Kaplan a blog eight years ago and never forgot his simple yet incredible branding. His tagline “modern real estate” describes both his brand and his passion perfectly.

This Tagline AND website are both pretty basic. What set’s it apart is the YEAR “1984”. 33 years in real estate says a lot.

Two Taglines on the same screen as shown on the Hamptons Real Estate website is an example of what NOT to do. While a “sign of excellence” is the tagline your eyes are drawn to “find your dream home.”

Neal Spann is an Agent for The Edrington Team In TN. He uses a PERSONAL tagline. The fact that it is a team website makes it an excellent example of how to stand out on brokerage sites where you are one of many agent profiles.

Joe HAYDENS website is an excellent example of using a very simple, direct [YOUR CITY] real estate expert Tagline. This website uses it in text headers AND in the HTML for the web pages which is how I found it.