286 Mail-Right Show: Why You Need a Personal Story
In the 286th episode of the Mail-Right Show, Robert Newman and Jonathan Denwood discussed using narrative-based content to sell or generate leads on various digital lead-generation platforms. The episode focuses on what it means to connect with people and use your narrative so that your brand identity resonates with your audience regardless of the market you’re targeting.
The Importance of Storytelling
Storytelling is a critical component of inbound marketing. It’s when you answer people’s questions so thoroughly that they feel compelled to contact you. Certain marketing firms, such as Ylopo, employ just a minimal amount of narrative. They do video in the form of advertisement listings, but they only scratch the surface when creating a compelling narrative for their audience.
Inbound marketing with effective narratives is more common than most people realize; it’s as simple as a website’s About Page or Bio. Most realtors waste these pages on their website by creating boring, run-of-the-mill verbiage on the said pages. These pages are the best ways to create a narrative for your audience. It’s the way you introduce yourself to potential clients you’ve never met before. Having a well-written narrative that details your company and your personal work ethics and history in the industry is a great first step in building trust with your reader.
Tips When Writing Your Story
The difficulty with delivering a statement is that very few people pay attention to what you’re trying to say because it is not written engagingly. The best approach to connecting with people through these statements is, to be honest and offer small glimpses of your life, interweaving them with your professional activities.
For instance, Robert wrote himself as a former alcoholic and Jonathan, who’s suffering from dyslexia, as examples of people attempting to offer a peek of their personal lives. They use their personal experience to help make them more personable and better connect with their audience.
Narratives and stories also include intriguing information about yourself. When telling your story, you have to be bold and specific about your personal story. Write interesting facts you want your readers to know about you. Small things such as your pet or favorite activities you like to do in your city help establish a connection with your audience. In addition to that, individuals can feel honesty and integrity through these stories you have shared with them. Always remember that people can tell when you’re genuine. So, instead of inventing a narrative to tell, it is crucial to relate your own story.