Episode 298 Mail-Right Show Special Guest Isaiah Colton

The 298th edition of Mail Right Show features Isaiah Colton, a successful entrepreneur who grew his firm through brokerage referrals. Isaiah has assisted thousands of sales professionals and small business owners across the country in developing solid sales and marketing skills through effective database cultivation, the use of digital marketing and technology, and the discovery of more effective ways to generate listing opportunities to scale their business faster. He’s here to discuss hyper-local SEO, the things a real estate agent should know, as well as how to position himself at the top of his local search. He’ll also give insights into the significant shakeup occurring in lead generation because of the move Zillow is making right now and how agents may capitalize on it from a digital marketing standpoint.

Hyper-Local SEO vs. Broad SEO

Being at the top of the search results page indicates that you’ve already reached a large number of people. There were multiple ways to cheat the algorithm, and it used to be relatively easy to get in the top search results. However, Google has altered its algorithms to prevent these exploits, and real estate keywords are now more competitive than ever. Since Trulia and Zillow entered the fray, they’ve dominated Google’s real estate search results. It’s unpleasant, but understanding this enables us to develop a more effective plan. 

Successful real estate websites leverage the power of SEO to allow them to compete with the industry behemoths such as Trulia and Zillow. They do this by doing what these big companies cannot, and that is Hyper-local SEO. Broad SEO or typical SEO creates a site with high domain authority and has content pages that outperform its competitors. If you’re building a site today, it’s impossible to compete using standard SEO strategies against Zillow or Trulia. However, when it comes to targeting Hyperlocal