Episode 301: The Power of Podcast
In the 301st episode of the Mail-Right Show, John and Robert discuss podcasting as an ideal marketing strategy for realtors. The episode discusses how the podcast may benefit you and your local brand, as well as why it’s such a fantastic idea for a local real estate agent to host a local podcast. Robert Newman is the founder of Inbound REM, an inbound marketing agency, and a real estate SEO specialist with over 14 years of experience. On the other hand, Jonathan Denwood is the founder and CEO of Mail Right, a company that combines multiple digital tools into a single, simple-to-use package. They have the qualifications and understanding to talk on these vital matters just under their position and years of experience.
Benefits of Podcast
Podcasts can be an excellent approach for company owners to create an intimate connection with their listeners and potential consumers. They hear you speak directly to them, which humanizes your relationship in ways that textual content cannot. Additionally, providing many avenues for your audience to engage with your content and brand is never a bad thing. Further, podcasting can assist you in establishing a reputation from the start and establishing yourself as an authority in your industry. You may increase traffic to your business by including backlinks in podcast directories and referring listeners to your website after each episode. This dynamic media can be an ideal vehicle for delivering your daily dose of inspiration to your audience, regardless of their location.
Mechanics of Getting Guests
Thinking and inviting guests is undoubtedly one of the most time-consuming parts, but it must be done in an enjoyable manner.
To assist you in doing so, here are some guidelines to follow when searching for guests.
- Take a peek at other people’s podcasts to see who they’ve invited as guests.
- Utilize YouTube and conduct YouTube searches
- Consider employing podcast agencies since they frequently propose a large number of specialists.
Approaching “Famous” Individuals as Possible Podcast Guests
Each subject and area has its own “celebrities.” If you’re podcasting in a very crowded place, it can be challenging to reach these listeners. If someone is so well-known that they receive more than 100 emails per day, they have almost certainly outsourced email reading to an assistant. There is a possibility that your message may be interpreted as “just another podcast interview request” and will be deleted without an answer. If you genuinely want to have someone on the show, you can record an audio or video message to them. This has a far better probability of passing via their filters. It demonstrates that you are not simply copying and pasting emails. If you choose to do so, conduct yourself professionally. This is also an occasion when you may make better use of social media. For instance, you may tag someone in an Instagram video you’ve created for them or on LinkedIn. It is up to you and your possible guest to decide whether or not to use these platforms. Also, the more you frame it as beneficial to the person coming on the show, the more chance they’re going to agree.