EPISODE 328: Tips and Hacks on How to Avoid Video Marketing Mistakes in Real Estate
On the 328th episode of Mail Right Show, Jonathan Denwood and Robert Newman discuss the most common real estate video blunders that agents and brokers make. Robert Newman, the founder, and CEO of the inbound marketing agency Inbound REM has had tremendous experience in the real estate search engine optimization field for more than a decade already. The founder and CEO of Mail Right, a platform that combines a variety of digital tools into one convenient, user-friendly package, is Jonathan Denwood, on the other hand. The episode highlights agents’ most common mistakes while creating effective video marketing content.
You must be present on the video
When it comes to driving traffic, interactions, and engagement with your video, it’s vital to keep in mind that your viewers must feel connected to you. You must communicate with your audience and develop a relationship, not just a little screencap with your phone number and address. This method encourages the personalization of your video and allows others to learn more about you. The crucial first step is to address the camera and demonstrate your competence. If you lack expertise, my advice to new agents or those in their first or second year is to approach your first two or three years as a Ph.D. and become an expert as rapidly as feasible.
Do not overanalyze
As a beginner in video marketing, it’s natural to run into issues with your equipment, audio, lighting, and overall video quality. Occasionally, the problem is with the speaker in the video itself. Still, you do not need to over-analyze it since the content is the most crucial component of your video. As you continue to create videos, everything else will fall into place, and you’ll find that the quality of your videos gradually improves.
Put your contact information in the description box
For your video marketing plan to be successful, you must provide everyone with every opportunity to contact you. This is your best bet for achieving long-term success in your business.
Using Video Optimization
It takes time to make a good video, but posting it online and sharing it isn’t enough to get people to watch it. Optimizing your content for search engines is vital for getting the most out of your marketing money. Optimization can offer advantages which include metrics in which you can easily track almost every form of social media engagement like comments and shares. It also ranks content based on how long people watch it and how much they interact with it. Even on Google, which includes videos and thumbnails in its search engine results pages, a higher ranking means more people will see your videos and thumbnails. Video optimization can also help your site get better results on Google searches.
Promote your Content
Promotion is the best way to get your content in front of as many people as possible. When you make a video, it will help if you put it on your LinkedIn profile, Twitter profile, Facebook, and any other social media site. This way, people can see it.
Add a location tag
In Real Estate, one of the most important variables influencing the buyer’s selection is the property’s location, so it is critical to inform them about its precise location to provide additional information about the estate.