For the 375th episode of Mail-Right Show, Jonathan Denwood, and Robert Newnan share blogging ideas that realtors can do for real estate that will leave an impression on the reader and create leads. Robert Newman is a real estate SEO specialist with over 14 years of experience and the founder of Inbound REM, an inbound marketing agency. On the other hand, Jonathan Denwood is the founder and CEO of Mail Right, a company that builds beautiful websites on WordPress and provides a suite of digital tools in a single, simple-to-use package.
Many blog posts fail to generate any business even if 100,000 people visit the website. Approximately 95% of such posts do not lead to conversions or result in someone reaching out for further information. Surprisingly, the ones that produce calls are the ones we are getting one or 200 people to the site, but they’re particular articles aimed at specific people. These articles leave a lasting impression on the reader, leading them to pick up the phone and make contact. So, to write such articles, here are some real estate blogging ideas you can do to dominate your market.
1. Write a Good Neighborhood Guides
Before, generating leads by creating a concise neighborhood page was possible. While this may still hold true in specific locations and markets, it is generally less effective in generating substantial leads that actively engage with your website. Even if your neighborhood information is of high quality, many realtors don’t have the will to make neighborhood information good enough. Many realtors don’t understand what a good informational piece of content looks like. And those who understand generally speak that they understand how long it takes. For instance, if somebody were to say it would take 20 to 40 hours to write a page on a blog post, proficient writers would likely react with astonishment, acknowledging the substantial 40 to 50 hours spent crafting the original version within a week. Houston Properties, for instance, has made the realtor Paige Martin millions of dollars. She feeds a team of 30 salespeople off this website, but they have been working at and writing great content for a while. So why don’t many realtors don’t do it? The answer lies in the high time and energy investment required, which can be intimidating, particularly for those unfamiliar with the process.
What Should Be in a Good Neighborhood Guide
- Lifestyle Interest. A good neighborhood guide has all the points of lifestyle interest associated with that neighborhood.
- Hospitals. You don’t only list the hospitals but also include how friendly and easy to use they are. Another thing that is often commonly asked of realtors that you could throw into a neighborhood guide information is whether a good vet is in the area.
- How far is the house from the closest dispensary? Suppose you’re dealing with a younger audience. In that case, you might even go so far as to make a notation of whether there are marijuana dispensaries in the neighborhood or around the area.
The next step in neighborhood guides involves linking a neighborhood guide to your local service profile and putting personal reviews within that designated neighborhood page to establish a robust content page. This guide and content pages generate more leads over time than any other method that you can try and stay relevant.
2. Specific Niche Inside The Real Estate Space
There are many different ways you can make money because anything can be a niche for you. As soon as you get any traction and understand the type of customers, properties, and locations you like dealing with, the more you can focus on a niche as a real estate agent professional, the better you will do in this industry. Identifying a niche is one of the key factors determining if you will become one of those individuals in the real estate industry who make a really good living from it. But mindset and self-education also play a crucial factor. Understanding that you have a niche but being disciplined and diligent about targeting that niche.
Moreover, even though the market is small, there is still a very, very large degree of work that that agent has put into building up the untouchable reputation. The psychology of a sales process is that somebody has to be introduced to you five times before they’re ready to buy. And things have stayed the same in the digital age. We’ve just transferred those touch online. So when working in a neighborhood or a niche, you target your audience and try to keep introducing yourself to them so everyone in your niche knows who you are.
And when it comes to blogging, it gets tough to talk about what that niche will be or what you should be blogging about within that niche. But to give you an idea, you can talk about the type of home you focus on, like modern or old homes, their history and where you find them, why you like them, and what’s unique about them.
3. Make Frequently Asked Questions Your Blog Subject
Although researching keywords is crucial, it is second only because you’re going to tie a subject into a type of title that people are searching for, and then you’re going to match the content to the title. You should be out there talking to people, remembering the questions that they ask you. It’s an absolute fact that if you’re selling something, eventually, you’ll have questions that everybody asks you, and you get a little tired of answering them. Those questions are your number one blogging subject because, at a minimum, you can send somebody to a digital place to answer those questions. At a maximum, you’re now driving in a lot of curiosity, curious people who appreciate you answering those questions. So much so your expertise is so well established in their mind that they pick up the phone and call you. So going the route of certain information, mainly if it’s based on questions that people who work want to buy homes in that niche, want to sell houses in that niche, want to look in that niche.
4. Financial and Tax Information
There are lots of different things to do around financial information.
Some financial and taxes are federal, and some don’t change. Unfortunately, though, a lot of it does. And your consumer will know that as they bought or sold a home before. Financial and tax information can be a source of costly mistakes that individuals tend to experience firsthand. And generally speaking, people are willing to thoroughly explore and comprehend details such as closing costs and property taxes, understanding their impact on a sale transaction. But why? When handed a substantial stack of paperwork, one of the items that will eventually stand out is the closing fees and related expenses. Another financial tax information you can write about is things like probate. You can also write about HOA fees, like how much they can expect to pay, how HOAs are in that particular area, and how you judge you’ve been charged for it, to give people who read your content a quick overview of what to expect.