For the 377th episode of Mail Right Show, Jonathan Denwood and Robert Newman dive into some on-page SEO strategies that can go onto your page and discuss how realtors can effectively utilize them. Robert Newman is the founder of Inbound REM, an inbound marketing agency, and a real estate SEO specialist with a decade of experience. Meanwhile, Jonathan Denwood is the founder and CEO of Mail Right, a company that builds beautiful websites on WordPress and provides a suite of digital tools in a single, simple-to-use package.
1. Titles and Headers are Everything in SEO
Five years ago, Google developed a natural language recognition system called semantic keyword recognition, but quite complicated to understand. They’re doing 80 % of their semantic or natural language recognition of the post’s title, the page’s title, and subtitles in Google Speak.
80% of the system recognizes the post’s title, page’s title, and subtitles in Google Speak and then takes the keyword density and recognizes all the relatable keywords to the signpost you put up, also known as semantic keyword recognition. But what does this mean? If you spend two hours thinking and researching to create a page title and dedicate 20 minutes to writing a thousand words, approximately 80% of your content’s recognition can be attributed to the effectiveness of your page title. They also pick up semantic keyword depth from how many headers you have in your content. When Google’s semantic keyword system looks at the keyword density and discovers that the right number of words are being used, you produce something relevant for that signpost, which is good as titles and headers are everything in SEO right now.
2. Multimedia and Image Optimization
If you are looking for a creative way to send other signposts, there are other ways in which Google can pick up these signposts off a webpage.
More often, on-page signals include multimedia, which are huge on-page SEO factors, such as graphs, charts, and images. Infographics are still significant and productive. Other multimedia elements are spreadsheets and clickable elements on a page that improve the signals you send. But an actual strong signal is a somewhat creative or self-took image that is appropriately tagged but still an incredibly powerful signpost inside of content. Moreover, real estate SEO strategies, like image optimization, are another big hack, and if you want to get some good images, Canva is a great source.
3. “How To” Titles
One thing that is taking off on the on-page trend is “how to” titles. Kyle Handy, for example, gets 80,000 visits to his site per month for content like “how to videos” or “how to blog posts.” And it is a