On episode 398th of Mail-Right now, Jonathan Denwoon, Robert Newnan, and special guest Jarod Spiewak dive into things real estate agents or brokers should do when using paid advertising. Jared Spiewak is a real estate investor and the founder and lead strategist at Comet Fuel, which helps service-based and SaaS companies by turning clicks to CashTM. Jonathan Denwood is Mail-Right’s joint founder and CEO, a platform that builds WordPress websites and combines digital marketing tools in a streamlined, user-friendly package. On the other hand, Robert Newman is the CEO of Inbound REM, an inbound marketing firm, and has been in the real estate SEO business for over a decade. This episode dives into using Google Ads and result-oriented strategies that convert leads into clients.
Agents And Brokers Need To Understand About Using Google Ads
Google has improved in making proactive recommendations for anyone who opens a Google Ads account. All you do is follow the recommendations they’re making at AdWords. When you search online for Google AdWords and see how people discuss the automatic recommendations from Google or Google’s contractors, it might not all seem good. However, that doesn’t mean everything they suggest is bad, but you must think carefully— applying all of them and hoping for the best is not a good idea.
Some recommendations involve spending more money on your ads and might not significantly impact your ad performance if you choose not to follow these suggestions. They also suggest removing specific keywords. For example, there are recommendations for a real estate lawyer’s ad campaign where the term “real estate lawyer” was advised to be removed. But sometimes, these suggestions help you correct settings you didn’t intend to have in the first place. But it is advisable to follow only some of the recommendations. Look at each keyword and consider whether it will benefit your advertising strategy. If it’s a good recommendation that aligns with your goals, apply it.
Furthermore, in real estate, you’ll often encounter professionals like SEO and paid advertising specialists, which can be like purchasing insurance. However, when you hire somebody, whether it’s a freelancer, an agency, someone in-house, or a referral from your broker, it’s tough to tell them they’re doing an excellent job if you have nothing to compare it to. With that, a DIY approach is recommended, especially if you’re on the smaller side of agents or brokers. You can also go to YouTube, type in How to run ads, try it yourself, understand t