On the 439th episode of Mail-Right Show, Robert Newnan, and Jonathan Denwood uncover the best real estate apps of 2024 to streamline house-hunting, and you might consider using them as a real estate agent. Robert Newman has been in the real estate marketing industry for decades, helping agents get leads, make better websites, and build content. Today, Robert Newman is the founder of InboundRem, where you use attraction methods to get people to come to you. On the other hand, Jonathan Denwood is the founder of Mail-Right, which builds fantastic-looking websites on WordPress, provides a CRM, and a way of getting leads using the power of Facebook.
Best Real Estate Apps in 2024
Open Home Pro
This app has a free and paid version, which costs $20 monthly. It helps you organize open viewings efficiently and has solid reviews, with an average rating of about four stars. You can use it on your iPhone or Android, but it works best on an iPad. As users enter, Open Home Pro prompts them to enter their name and answer a few customizable questions. You can then download this information into your CRM, allowing you to keep in contact with these individuals and add them to your newsletter list.
Using a database management tool for open houses is a great idea, especially for those who put significant effort into preparing and hosting these events. Open house apps collect information from visitors, which is essential when you invest time and money into creating a top-notch open house experience. By requiring visitors to sign in, you collect leads and information from everyone who enters. This data can be automatically downloaded into your database and integrated with your other systems.
Reach App
Group texting has challenges, particularly when using your phone number with CRMs. Most desktop CRMs, like Mail-Right, do not allow you to use your mobile number for text message campaigns. Instead, you’ll need to use a number provided by the CRM. This is common across the industry; for example, Follow Up Boss also requires a different number for group texting, though they offer an app that allows you to send group texts using your number. However, this is limited to contacts already on your phone and is suitable for smaller groups of 20 to 30 people.
Reach App is a notable app that can facilitate group texting using your phone number. It integrates with the Apple email app and has a high rating of 4.7 from 4,000 users. This app could be valuable for real estate agents or team leads who must communicate efficiently with their contacts. Reach App offers a practical solution for brokers to manage group communications effectively.
Similar apps, like Slack, offer a free subscription with a mobile app that can achieve similar goals, particularly useful for brokers. Understanding your specific needs and the best tool to meet them is crucial, but the Reach app appears promising.
Robokiller
We can be overwhelmed with inbound calls and quite open with our mobile number. However, if the caller doesn’t leave a voice message and isn’t in your contacts, you may be unlikely to respond because you probably receive about 10 to 15 calls daily. Apps like RoboKiller help manage these calls.
RoboKiller blocks numbers on known spam lists and highlights suspicious ones. These apps are essential for real estate agents whose contact details must be public, making them vulnerable to frequent calls. Although this app is effective and worth the money, it wasn’t the best of its kind. Truecaller, with its community of around a million proactive users, is more effective. Users can leave notes on the numbers they answer, creating a shared database that helps everyone.
Capcut
CapCut allows you to edit videos on your mobile phone, whether on iPhone or Android. There’s also a desktop version available. The free version is quite feature-rich and has a modern, user-friendly interface. The pro version costs about $10 a month or $120 a year, but you can accomplish a lot with just the free version.
This app can help real estate agents quickly create videos for social media. Capcut is excellent for creating engaging reels. Most examples on various pages are under a minute long and likely use free features, such as overlays, slow-motion effects, and face alterations.
These features can be handy when you have some downtime. If you’re hosting open houses or working on real estate tasks, consider using this app to create short videos. Sitting on a porch or between appointments, you can experiment with the app’s features and produce engaging content.
Getting familiar with this app can be profitable in the long run and help you build an audience. Why not maximize your time and opportunities with CapCut as your tool?
Grammarly
For some companies that engaged in writing content, on the rare occasions when team members submit work that clients reject, it almost always turns out that the content wasn’t run through Grammarly. This issue is a recurring problem in the process. Some companies follow a highly refined process. First, someone writes the content, and then it is reviewed by another person. Before handing it over for review, the writer is required to submit the content through Grammarly. Content complaints arise only when this process is not followed: the writer fails to use Grammarly, the reviewer misses errors, and the flawed content reaches the clients.
Epocam
This app turns an iPhone into a webcam when used with a PC. It leverages the advanced video camera technology of the latest iPhones to make them excellent webcams. This app works on a PC and a Mac with the latest iPhone versions.
It’s a clever innovation and an easy way to utilize an existing investment, potentially saving around $180 on a high-quality video camera. Not only does it save money, but for many users, the iPhone’s camera is likely superior to most webcams. This setup is simple and effective with just a mount on the computer screen. Given that most phone users and realtors prefer Apple products, this solution is particularly advantageous for those already using Apple products.
Repurpose
The repurpose app is particularly useful for editing photos, especially in its app version, though a desktop version is also available. When importing photos into various social media platforms like Instagram, exporting them often results in a watermark that can be quite frustrating. However, this tool effectively removes the watermark, seamlessly allowing the photos to be used on other social media platforms.
While it may seem like a minor detail, this feature can be incredibly beneficial for those heavily involved in social media, especially real estate agents.
Heropost
This app is making significant strides in developing a tool compatible with a broader range of social media platforms, and their efforts are slowly but surely resulting in a robust platform. However, there are challenges. Their initial pricing model was a one-price-fits-all approach, now adjusted to $98 per month or $696 per year. The original pricing strategy for Hero Post was not effective, likely due to a lack of foresight in the ongoing development needs of the tool. However, the team and other users familiar with various tools have experienced numerous options, leading to the realization of necessary adjustments.
Mall IQ
As a real estate agent visiting different homes, gas expenses for business journeys can be claimed as a tax deduction. However, non-business trips cannot be claimed. At the end of the year, whether managing books independently or with a bookkeeper, it is crucial to provide accurate records. A rough calculation will be made without proper documentation, which could lead to complications if audited by the Internal Revenue Service (IRS). The IRS often asks for gas expenses for real estate agents, causing potential difficulties.
Utilizing a tracking app similar to that insurance companies use to offer reduced quotes can simplify this process. The app records each journey and prompts the user to categorize it as either business or personal. All business-related trips can be printed out at the end of the year. In the event of an IRS audit, the bookkeeper can present this detailed record, reducing the likelihood of complications.
