On the 436th episode of Mail-Right Show, Robert Newman and Jonathan Denwood invited Brandon Leibowitz to explore tips and tricks real estate agents must know to remain competitive in the ever-changing digital world. Brandon Leibowitz from Seooptimizers.com has been involved in digital marketing since 2007. After earning his degree in business marketing, he started helping a company with digital marketing, which helped him realize that having a website would be essential for everyone in the future. He explored various methods to drive traffic, such as social media, email marketing, paid ads, and SEO. He decided to focus on SEO because it offers free traffic. Over the years, Brandon worked at different advertising agencies as an SEO director. Now, he has his own company and fully concentrates on helping people tap the power of Google traffic. Robert Newman is the founder of InboundREM, a company specializing in SEO and inbound marketing services. Meanwhile, Jonathan Denwood co-founded Mail-Right.com, a company that creates attractive websites with built-in CRM functionality, landing pages, and a social media calendar, all bundled into one comprehensive package. This episode discusses how real estate agents can elevate their online visibility and drive more traffic toward success.
Real Estate Agents And Brokers Need To Understand About Seo Due To Several Factors
There are many things agents can do to enhance their online presence, mainly through a Google Business Profile. For local businesses, it’s crucial to establish a presence on Google Maps, which is managed through the Google Business Profile. This is especially beneficial for real estate agents who lack websites and rely instead on pages hosted by big corporate websites. These pages are not their own and offer limited control.
Agents should build and claim their websites to maintain full ownership and control, preferably on WordPress. Relying on third-party platforms limits what can be done with SEO, reducing the effectiveness of online strategies. However, for those without full control over their websites, a Google Business Profile provides an alternative way to manage their online presence, ensuring they can capture more real estate on the first page of Google search results and attract more traffic.
Second, content is crucial. Despite significant improvements, Google relies heavily on text, as they still face challenges with images and videos. Text is essential on every page of a website. Many are turning to AI for content creation, which Google has acknowledged, stating that it doesn’t matter who writes the content—whether AI or a human—as long as it is accurate, helpful, and beneficial. While AI-generated content isn’t perfect yet, it’s improving and can be a valuable tool for those who struggle to find the time to write content or keep their blogs updated. Consistently providing fresh content remains vital for Google’s search algorithms.
However, while AI can help generate ideas or create outlines, relying solely on it to write content is not recommended. AI should be viewed as a tool to assist rather than replace human effort. Although it can effectively suggest blog post topics or provide a basic structure, human writers are still preferred for producing content due to their accuracy.
In terms of case studies, implementing a new approach that allowed Google to find, read, and analyze the pages effectively—including examining title tags, descriptions, and header tags—significantly improved search engine rankings. Within two months, your site may show