In the 460th episode of the MailRight Show, Robert Newman and Jonathan Denwood discuss effective video marketing strategies for real estate agents and brokers in 2025. Robert Newman is the founder of InboundREM, an inbound marketing agency with over a decade of experience in the real estate SEO industry. On the other hand, Jonathan Denwood is the joint founder of Mail-Right, a CRM and lead generation platform, and also provides beautiful WordPress Websites with IDX functionality, all combined in one great package. The episode dives into agents’ most common mistakes when creating video content. It provides practical and innovative tips to improve video content strategies to help agents engage their audience, generate leads, and close deals.
1. Short Talking Head Videos
Short talking head videos are simple and effective, where the agent speaks directly to the camera, sharing quick tips or observations about the local market. You can use a webcam or even your phone when recording this type of video content. These videos are usually 30 seconds to 2 minutes long and require minimal editing. They work well on platforms like TikTok, Instagram, and YouTube Shorts. The key is to focus on one topic, keep the content concise, and ensure good audio quality. Short Talking Head Videos are great for keeping your audience updated and can be easily shared on social media.
You can also create long-form talking head videos if you’re a true expert in a defined niche and have valuable insights to share. In this case, a talking head video becomes a low-effort, cost-effective, and highly impactful way to communicate with your audience.
2. Long-Form Market Update Videos
Long-form market update videos provide detailed insights into the local real estate market, shared monthly or quarterly. Typically 30 minutes or longer, these videos cover trends, property sales, new developments, and mortgage market updates. Long-Form Market Update Videos are recommended for sharing with clients via email or social media. It helps establish the agent as an expert and build trust with potential clients who may not be ready to buy immediately but want to stay informed.
3. New Building and Subdivision Overviews
Videos that showcase new developments and subdivisions are highly effective, especially in markets with active construction. For example, an agent might visit a pre-development site with just a sign on a field and create a video discussing what the future development could look like based on past projects by the same developer. This type of video can attract buyers interested in new homes and position the agent as the go-to expert for new developments
4. New Listings Videos
New listing videos are a classic and effective way to showcase properties. For example, an agent might film a fast-forward walkthrough of a property using a smartphone, highlighting key features like the kitchen, living room, and backyard. These videos can be shared on social media platforms like Instagram to attract potential buyers. Even if the property is listed by another agent, creating engaging content around it can generate leads.
5. What $ Will Get You in Your City
This type of video shows what different budgets can buy in a specific area. For example, agents can create a video exploring what $500,000 can get you regarding property types and styles, such as a condo, a single-family home, or a townhouse. These videos are highly engaging because they provide practical information for buyers with specific budgets and can help agents target a wide range of potential clients.
6. Frequently Asked Questions (FAQ) Videos
FAQ videos address common questions that potential buyers or sellers have about the real estate market. Agents can use tools like Google or AI to identify the most frequently asked questions in their area and create videos that provide clear, helpful answers.
For example, one of the most common questions potential buyers ask when considering a condo in Margaritaville is whether these homes are a good investment. A quick search on Google reveals a list of related queries under the “People Also Ask” section. This feature highlights the most frequently searched questions, often displaying blog posts, Reddit discussions, and expert insights. Multiple versions of the same question appear: Are Margaritaville Homes a good investment? This indicates a strong interest in the topic, making it a valuable subject for discussion. Real estate professionals and content creators can use this by producing informative videos or blog posts addressing the investment potential of Margaritaville properties.
Understanding what buyers are searching for provides an opportunity to create relevant, well-researched content that answers key concerns and helps buyers make purchasing decisions.
7. Schools and Local Information for Out-of-State Movers
Videos providing information about local schools, employers, and amenities are highly valuable for people moving out of state. You can try filming a video interviewing a school principal to discuss the quality of education in the area. Videos discussing schools and local information help potential buyers understand the area and make informed decisions.
8. Latest Interest Rates and Financial News
Videos discussing the latest interest rates and financial news are highly relevant, especially in a market sensitive to rate changes. For example, agents can explain how a recent change in the Federal Reserve’s interest rates could impact mortgage rates and home affordability. These videos can be simple talking head formats or more detailed discussions, depending on the agent’s expertise.
9. Pros and Cons of Living in Your Area
Pros and cons videos are a neutral and engaging way to discuss the advantages and disadvantages of living in a specific area. For example, a video might highlight the beautiful scenery of a neighborhood but also mention the challenges of commuting during peak hours. Pros and Cons type of videos help potential buyers weigh their options and make informed decisions.
10. 7 Things to Consider Before Buying in Your Area
These list-style videos, such as “7 Things to Consider Before Buying in [Your Area],” are highly effective. This video might cover local schools, commute times, property taxes, and future development plans. These videos benefit first-time buyers who may not be familiar with the home-buying process.
