The Right Online Marketing Platform for Realtors

Episode Timeline

The Right Online Marketing Platform for Realtors

With the multitude of tools and sites to enhance your real estate business’ digital presence, it can be sometimes confusing. As a business owner, you must know how to choose the right online marketing platforms that will suit your needs. For this episode, Robert and Jonathan discuss how to get direct traffic to your website using different platforms. To understand digital marketing tools, first, you have to know about direct and indirect marketing and the difference between that and other marketing tools you can buy as a real estate agent.

Essential Direct Marketing Tools

We begin with the essential, direct marketing implies that your expenses spent on marketing and real estate are direct market leads. Lead generation is an example of a straightforward marketing solution where business owners can purchase points that push you to pages where customers search for properties. For realtors, it is crucial for you to stop relying on big companies like Zillow and Trulia to market you and instead create your brand. With Mail-right, you can do precisely that through website development and integration of essential marketing solutions. Another marketing concept realtors should be familiar with is inbound marketing. Inbound marketing is the concept of where you provide valuable information for your audience, and the quality of your answer attracts the attention of your audience. Such a simple example is locally targeting content to attract traffic from users near you. For this to be truly effective, you should religiously upload relevant content for potential buyers. Through hyper-locally targeting your content, you can reach regional and national websites.

Inbound Marketing vs Direct Marketing

There are a lot of benefits and disadvantages of inbound versus direct marketing as the former takes a long period to get ready. Both marketing tactics can get complicated if you want to get into the ins and outs of it. Fortunately for business owners, they do not have to learn it themselves. Today, business owners have the means and welcome the opportunity to hire third-party suppliers or other social media management consultants. Paying for service to increase traffic will help take off some of your load. Once your marketing promotion or business page started to gain traction, the effectiveness of it raises a great deal over direct marketing spend. You probably going to get, you know, a 120 leads in and that’s what you’re going to get. Or let’s call them 1200 points even.

Marketing offers a lot of creative ideas for entrepreneurs, especially on social media platforms. If done right, you may be able to grow your audience, engage with them, and if you’re lucky, even land on a big scale. One of the easiest and trusted partners for marketing is the show’s website, Mail-right. They have to hear Mail-right offers countless podcasts that discuss different marketing strategies explicitly catering to the real estate industry. The company utilizes digital platforms and brand partnerships to increase traffic and better target locality. Visit today and experience improvement in your digital business.