Overall Rating
4.4
For the sake of transparency, I should mention that I have been using IDX Broker for 15 years.
My company creates SEO–focused inbound lead generation websites for agents and brokers, and we customize all of our client websites with the IMPress WordPress plugin.
However, that DOES NOT mean this 2025 IDX Broker review is biased. Just the opposite.
The tool is amazing for certain kinds of agents, but definitely not for everyone. Let’s talk about who should and who shouldn’t use IDX Broker.
Video Review (Example Websites & Personal Testimonial)
Who Should Use IDX Broker?
Let me give you the bottom line right here at the top. IDX Broker is THE BEST IDX tool for agents and brokers who need significant customization.
If you have developer chops or work with someone who does, you’re sitting pretty to make full use of the plugin and maximize your ROI.
In other words, it’s my (expert) opinion that you should go for the IDX Broker Platinum WordPress plugin OR use a different service. The IDX Broker Lite platform doesn’t allow for full customization, and there are better alternatives out there.
The tool is especially useful for SEO–driven lead generation websites and luxury branded real estate websites.
Who Shouldn’t Use IDX Broker?
If you’re not looking to customize your IDX, look elsewhere. The Platinum Plan is too expensive if you’re not going to take advantage of its features, and the Lite Plan doesn’t outperform the competition.
If you don’t need customization, consider Showcase IDX or iHomefinder IDX. You’ll save money for a comparable tool. You can check out a comparison between these three companies below. Use the sidebar Table of Contents to jump down!
WordPress Plugin
The integration with WordPress is what makes IDX Broker shine. The plugin is called IMPress for IDX Broker.
- Suite of standard widgets like lead login, signup, city links, showcase, carousel, and even map widgets.
- Create an unlimited number of custom widgets through HTML, CSS or JavaScript.
- Standard features like a search bar and listing page extras.
- Suite of customizable WordPress themes (templates)
- Basic Lead Management interface appears directly on the WordPress dashboard
Free eBooks for Agents
Download any or all of our real estate marketing eBooks. These books contain cutting edge information, deep-diving case studies, actionable hacks to skyrocket your business.
IDX Broker Pricing Plans
IDX Broker is expensive compared to other IDX systems like iHomefinder IDX and Showcase IDX. However, the added cost is worth it to anyone with the ability to take advantage of its customizability.
The Platinum version starts at $90/mo, and the Lite version starts at $55/mo. Your monthly bill will depend on these factors:
- Base price
- MLS fees
- Number of users on your account
- Optional add-ons
IDX Broker Lite vs. IDX Broker Platinum
Customer Reviews
“IDX Broker and WordPress fit like a glove."
Positive Client Testimonials
The only review website with client testimonials about IDX Broker is g2. There are about 25 five star reviews available. I’ve gone through and found a few that are especially helpful and honest.
Negative Client Testimonials
The review below is the only detailed negative review I could find online. As you can see, it refers to a specific problem concerning down time. Customer Support explains that many companies were affected by a widespread DDOS attack.
Customer Service
One thing we appreciate about their business model is that there are no annual contracts. You can cancel your month-to-month contract anytime (2 days before the monthly renewal date) without hassle.
My own company, InboundREM refuses to nickel and dime our customers. We don’t use contracts that ball-and-chain our clients. It’s just not how we do business. And I personally appreciate that as a customer, generally and specifically of IDX Broker.
They offer call, email, and chat support with extended business hours Monday to Friday.
Example Websites
Check out the example IDX Broker websites below to see the difference between the standard template and how a develop can customize the WordPress plugin.
Clearly the template is boring, but the custom options allow for some very sexy real estate listing pages. To be clear, these are from my client websites.
Fully Customized Neighborhood Listing Page
Fully Customized Property Listing Page
You can view more IDX Broker example websites on their official website.
iHomefinder vs IDX Broker vs Showcase IDX
We’ve covered extensively that the main pro of IDX Broker is the customization ability. If that’s unnecessary for you, consider Showcase IDX vs iHomefinder.
Features
Both offer well–designed MLS pages with a suite of listing page extras. For example, Showcase IDX offers:
- MLS info
- Recent activity
- Private commenting and sharing
- Market Snapshot
- Walk score
- Bike score
- Local demographics
iHomefinder offers:
- Walk score
- Great schools
- Mortgage calculator
- Lead capture
- Sold listings
- Pending listings
- Pocket listings
- Market reports
Pricing
Their pricing plans are quite similar to each other and IDX Broker. Basic plans start around $50/month, and Premium plans are in the $80–$100 range.
Frequently Asked Questions (FAQ)
1. What is IDX Broker?
IDX Broker is a real estate technology platform that provides IDX (Internet Data Exchange) integration for agent and brokerage websites.
It allows users to display MLS property listings directly on their site, with customizable search tools, lead capture features, and CRM integrations.
2. Who is IDX Broker?
IDX Broker is a service provided by IDX, LLC, a U.S.-based company specializing in real estate web tools and MLS search functionality. They offer solutions for individual agents, teams, and full brokerages.
3. Where is IDX Broker headquartered?
IDX Broker is headquartered in Eugene, Oregon, United States.
4. How does IDX Broker work?
IDX Broker pulls data from your MLS and displays listings on your website in real time. It includes search tools, property detail pages, and lead registration prompts designed to engage visitors and generate leads.
5. What are the main features of IDX Broker?
MLS-integrated property search
Customizable listing templates and page designs
Lead capture tools like forced or optional registration
Map and polygon search
Saved search and property alert emails
Agent rosters and office-level tools
CRM and marketing tool integrations
6. Can I use IDX Broker with WordPress?
Yes. IDX Broker integrates well with WordPress through its IMPress plugin, allowing you to insert listings, search tools, and lead capture forms using shortcodes, widgets, or blocks.
7. What does IDX Broker cost?
IDX Broker pricing typically starts around $55/month for the Lite plan and $80/month for the Platinum plan. Additional fees may apply for setup, extra MLS feeds, or advanced templates.
8. Is there a free trial for IDX Broker?
IDX Broker does not usually offer a free trial, but it does provide live product demos and feature overviews. Some developer partners may offer discounted onboarding services.
9. Can I customize the design of my IDX pages?
Yes. You can customize templates using CSS, HTML, and JavaScript. For full customization, some users work with certified developers or choose a fully custom website build using IDX Broker’s API.
10. Does IDX Broker include lead management tools?
Yes. It includes lead registration tracking, behavior insights, saved property searches, and email alerts. It also integrates with third-party CRMs like Follow Up Boss, LionDesk, and kvCORE for more robust lead management.
11. Is IDX Broker a good fit for teams or brokerages?
Yes. It supports multiple agents, agent rosters, office-level listings, and lead routing—making it suitable for growing teams and multi-agent brokerages.
12. Is IDX Broker good for SEO?
IDX Broker supports SEO through indexable listings, meta tagging, and custom URLs. While not as advanced as some SEO-focused platforms, it does allow agents to increase organic search visibility with the right setup.
13. What companies are the competitors of IDX Broker?
Major competitors include Sierra Interactive, Real Geeks, BoomTown, Chime, kvCORE, Placester, Agent Image, and InboundREM. These platforms also offer IDX integration and lead generation features.
14. What system integrator partners does IDX Broker work with?
IDX Broker partners with a network of certified developers, web designers, and marketing firms that specialize in real estate website solutions. These include both freelance developers and full-service agencies familiar with WordPress and IDX APIs.
15. How do you use IDX Broker?
Start by creating an account, connecting your MLS, and installing the IDX Broker plugin on your website. From there, you configure your search tools, customize design settings, set up lead capture, and integrate with your CRM to start managing leads.
16. Can a realtor manage IDX Broker on their own, or is help needed?
Many agents can manage IDX Broker’s core features independently, especially with WordPress. However, for advanced customization or multi-MLS setups, help from a certified developer or partner is often recommended.
How InboundREM Can Help You
Apart from deep-diving articles like this IDX Broker review, InboundREM builds websites. But not just any websites. We specialize in SEO-driven inbound lead generation websites.
The difference between SEO leads and paid leads is that the former takes longer to get rolling, but the long-term ROI is WAY BETTER.
Read about how we achieved a 10x ROI and 70% GCI increase within 2 years for Bret Wallace. Or how Erika Borunda ranked on the first page of Google for 40% of her targeted communities within 9 months!
Get in touch to learn more about the amazing benefits of building a lead generation machine instead of continually paying for low quality leads.
Schedule a Meeting
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3 Comments
IDX Broker has recently begun to display the listing agent/broker and phone number on the property display pages right under the images. Now, most viewers will call the listing agent directly rather than contact the owner of the site. This makes IDX Broker close to a useless solution.
IDX Broker is no longer the platform that it used to be. I have been trying to get them to fix new listing notifications (which are not being sent from one of my accounts) with no success for going on four months now. Tech support is basically non-responsive other than the rare email that they are “aware of the problem and the developers are working on it”. If I decide to leave this platform, it will take me months to transfer saved searches for well over 5,000 leads., redesign new interfaces, and update web and WordPress sites. I’m most likely going to ditch the platform and call it quits with real estate. I’m guessing the new owner Elm Street is responsible for this. I would stay away from these companies.
Gabe,
Thanks for the insights about your experience! I believe Elm Street took over IDX Broker about 3.5 years ago. But yes, new ownership often causes issues, and customers often get caught in the crosshairs. We hope you check out our other reviews if you decide to change providers.