Episode 255 Mail-Right Show
Real Estate is competitive. There’s no other way to put it in today’s world. If you’re looking to stand out and distinguish yourself from the herd of local realtors in your market, then Video is the way to go! In this episode, Jonathan and I will be sharing our insights on how video has had tremendous benefits for our clients. We’ll talk about how creating videos has dramatically changed the way the industry markets online and how you can leverage the Power of Video for your business today.
The Right Equipment
The most question we get when it comes to making videos from realtors and any online marketer is what type of camera they should buy? The answer is simple. You only need your camera phone and nothing more. A five-year-old mobile phone will have a good enough camera to make a good neighborhood tour video and listing showcase video. I would recommend buying a good handheld gimbal to help stabilize your video if you can find one that attaches to your car’s dashboard, even better. For those looking to go the extra mile and invest in a good DSLR camera, other camera equipment, and video taking guides, you can check out our recommendations down below.
DSLR Mirrorless Cameras Recommendations
Canon M50 About $650 including kit lens https://www.amazon.com/Canon-EOS-Mirrorless-Camera-Body/dp/B01LWUQDHJ
Sony A640 About $850 including kit lens https://www.amazon.com/Sony-Alpha-a6400-Mirrorless-Camera/dp/B07MTWVN3M
Here’s a Full Review of Both Cameras from ” Think Media” https://www.youtube.com/watch?v=jrJ0P2jeJZk
Sigma 30mm f/1.4 DC DN Contemporary Lens for Canon EF-M $300 https://www.amazon.com/30mm-F1-4-DC-EF-M-Mount/dp/B07YM1RWCF/
Commlite CM-EF-EOS M Electronic Auto-Focus Lens Mount Adapter $60 https://www.amazon.com/gp/product/B0788PDN1S/
Gimbal FeiyuTech G6 Max 3-Axis Handheld Gimbal Stabilizer $250 https://www.amazon.com/gp/product/B081T12MXW/
Tripod MACTREM Professional Camera Tripod with Phone Mount $67 https://www.amazon.com/gp/product/B00LAVA2OW
Sound Rode VideoMic GO. $99 https://www.amazon.com/gp/product/B00GQDORA4/
Sound BOYA by M1 Lavalier Microphone $18 https://www.amazon.com/gp/product/B00MRMU2HU/
Sound: Movo WMX-1 2.4GHz Wireless Lavalier $118 https://www.amazon.com/Movo-Microphone-Compatible-Camcorders-Smartphones/dp/B081DB9GLD/
Ring Light, Pixel 19″ Bi-Color LCD Display Ring Light with Stand $114 https://www.amazon.com/gp/product/B07PPKVNJJ/ref=ox_sc_saved_title_1?smid=A26ZYWFS2COV5E&psc=1
MOUNTDOG Softbox Lighting Kit $69 https://www.amazon.com/gp/product/B07G32T189/ref=ox_sc_saved_image_5?smid=AMHXR0RJ3ME6T&psc=1
Best YouTube Recourses
Think Media Chanel https://www.youtube.com/channel/UCGxjDWAN1KwrkXYVi8CXtjQ
Tech Gear Talk https://www.youtube.com/channel/UCpHvDA_ladtos5LKzl8TzkA
Creating Neighborhood Tour Videos
One thing I want to plug in is our methodology on how my team likes incorporating video on our clients’ websites. Neighborhood Tour Videos are taken when we have our client drive around a neighborhood we highlight on their website. The footage we incorporate helps rank their content for both YouTube and Google Search, which synergizes well with each other. Recording inside a car with the windows up helps ensure you get good quality audio without the need for an expensive mic. A phone camera works well, and all you need is to have someone hold the camera and record you and your tour while you drive around a subdivision and talk about the positive selling points and real estate market facts about the area. You can also install a gimbal on your rearview mirror if you’re looking to record videos on your own. For some examples of our neighborhood tour videos, check out the neighborhood pages of our clients down below.