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Best Luxury Real Estate Branding Websites
Overall Rating
4.3
Luxury Presence develops luxury branded real estate websites with options for PPC campaigns, social media marketing, and SEO packages. They have over 7500 clients, including many high-profile agents like Joyce Rey, Jade Mills, and Heather Goldin.
In this Luxury Presence review, we cover everything you need to know before making a decision. This includes pros, cons, pricing, website examples, video review, and case studies.
We include them among our Top 10 Real Estate Website Design Companies. That said, it’s important to read who should and shouldn’t hire Luxury Presence to build a luxury branded site.
Quick Review
Luxury Presence builds some of the most beautiful and well-branded luxury real estate websites.
If that’s your primary need and you can afford their pricing, absolutely consider hiring them. That’s especially true for ultra luxury real estate agents.
Like Agent Image, they may not be the best match if you value PPC lead generation. In that case, you must sacrifice aesthetics by choosing Sierra Interactive or BoomTown.
Luxury Presence is generally poor at SEO and won’t generate significant traffic unless you already have an extremely well established brand. They lack true SEO or lead generation experts.
If you value organic SEO lead generation, consider InboundREM. We provide the only option for expertly combining luxury branding with SEO potential.
Now let’s take a deep dive into our Luxury Presence review.
Luxury Presence Pros
1. Beautiful and Well-Branded Design
Luxury Presence websites combine gorgeous aesthetics with a strong degree of user functionality. They typically include stunning homepage video that’s sure to impress high-profile clients.
2. Excellent Reputation
Over 20 of the Top 100 WSJ Agents trust Luxury Presence with their website. That includes some of the biggest names in luxury and ultra-luxury real estate.
What’s also impressive is their ability to exceed the expectations of high-profile agents. Typically, ultra-luxury real estate clients won’t be convinced to contact agents based on a website alone. However, Luxury Presence has managed to create sites that do just that.
“Luxury Presence was the #1 reason for my record-breaking year. My clients are always telling me that they found me from my website. It’s very important that you’re out there and can be seen. They know real estate, and they know what our audience wants. I couldn’t ask for more.”
3. Customer Service
For the most part, clients that review Luxury Presence have very positive things to say about the onboarding process, customer service communication, and sales team.
For more information, check out our Client Testimonials section.
Luxury Presence Cons
1. Expensive Pricing
As you might expect, Luxury Presence pricing is not cheap. They also tend to be secretive about their current pricing plans.
After InboundREM rolled our BrandMaster website platform with SEO capabilities, I reached out to see how much it would cost to build a similar site with a comparable SEO package.
For an 18-month contract, they quoted $48,500. That averages out to over $4000 per month.
I’m certain Luxury Presence pricing has increased in the meantime. Additionally, custom luxury branded websites often require additional work to perfect, which would result in an even higher cost.
Of course, that pricing won’t be an issue if you deal with ultra-luxury real estate. For more information, check our Luxury Presence Pricing section.
2. PPC Lead Generation
As mentioned, it’s unlikely that luxury real estate agents rely heavily on Google Ads or Facebook marketing. In most cases, referrals will be far and away the most important lead generation source.
However, inexperienced luxury agents sometimes need to boost their client pool through PPC strategies. In this case, Luxury Presence may not be the best option.
Of the few case studies about Facebook Marketing campaigns, one highlights how they generated 132 leads within a 42 day campaign. It seems that none of these leads were ultimately converted.
Another case study highlighted 144 seller leads over 98 days which resulted in 2 converted leads overall. That’s not bad considering that luxury clients don’t typically use Facebook to find properties.
That said, Luxury Presence currently has over 7500 clients. If these are their most successful campaigns, it’s likely that the overwhelming majority of their PPC ads are ultimately ineffective.
Currently, 2 agents have left comments on this article echoing our conclusions.
3. SEO Potential
While Luxury Presence claims to have SEO capabilities, there is little proof of expertise or results. In fact, some clients have experienced huge drops in traffic.
Joyce Rey formerly had about 1500 monthly visitors, which has since dropped to around 500. Two of the highest performing keywords are agent names. In other words, much of the remaining traffic comes from Joyce’s excellent reputation rather than Luxury Presence’s SEO power.
Luxury Presence SEO Case Study
The main Luxury Presence SEO success story is Noble Black, a Manhattan real estate brokerage. Let’s take a closer look at this Luxury Presence website.
The website generates about 150 visitors per month. It’s been that way for the last year, actually losing some traffic and keywords over time.
If we take a closer look, we can see that the vast majority of that traffic is based on keywords that direct to the Noble Black homepage.
On Luxury Presence’s website, they mention that Noble Black ranks on the first page of Google for over 30 keywords related to Manhattan real estate. That remains true.
However, only 3 of those keywords generate more than 10 visitors per month. One of those three is “Noble Black”, which generates traffic because the brokerage has built a name for itself, not because Luxury Presence did anything special.
Still, it is impressive to rank #1 for the powerful keyword “manhattan real estate agent”. It also happened within a year, which is doubly impressive. So let’s take a closer look at how that happened.
Of the 60+ blog articles and landing pages, only one page drives more than 10 visitors per month besides the homepage.
The reason is that the homepage has a strong backlink profile. They’ve snatched backlinks from lots of authoritative websites, which is impressive.
It’s important to understand that the value of a backlink used to be primarily domain authority. In other words, that’s how big and popular the backlinking website is.
Currently, backlinks are valuable if they have lots of user interaction, meaning traffic and on-page clicks. If we sort the homepage backlinks according to traffic, we see that 3 of the 5 best backlinks are authoritative, well-trafficked articles about the best real estate slogans.
In other words, an SEO writer for a popular real estate blog included Noble Black on their list of great slogans. Then two other writers on popular blogs reused that content for their own blogs.
