Episode 281: Using Instagram For Your Real Estate Business

Episode Timeline

In the 281st episode of the Mail-Right Show, John and Robert featured a real estate tycoon, Krista Mashore. She is a successful author, trainer, coach, speaker, and broker who has already developed such an enormous career in the brokerage industry. So far, she has already sold around 2,000 homes in the entirety of her career, making her become part of the top 1% of real estate brokers in the entire nation. With Krista’s new and fresh ideas, there’s no wonder why she was able to achieve her success. She now works with EXP Realty, and on top of that, she has her firm called Homes By Krista. Three years ago, she ventured out on a new journey: coaching. She built a coaching company that focuses on helping real estate agents and lenders all over the entire country. Her company aims to maximize the advantages of social media and digital marketing to help them reach larger audiences.

Instagram Stories

Krista is known for using social media to advertise her businesses. Most importantly, she mainly utilizes Instagram and one of its features which is Instagram Stories. She explained that this feature is like a user’s personal reality TV show where they can post anything that happens in their day. Indeed, it is an excellent way for your followers to know more about what Krista enjoys about Instagram Stories because she can produce as much as she wants without over-saturating people on the app. Unlike posts on your newsfeed, a story only stays up for 24 hours before it disappears. They are also fast, in the sense that users can tap quickly to go over your stories. Although it is short, Krista emphasized that it is an effective way to engage with your audience. Brand building is also made easier with the help of Instagram Stories because the more you post on your story, the more people will view it. 

Instagram VS Facebook

When asked about the main difference between Instagram and Facebook videos, Krista recalls that the two platforms cater to two different age groups. Facebook is saturated mainly by people in their 50s, while Instagram is filled with Millennials. But despite thei