In the 294th episode of Mail-Right Show, Robert and Jonathan feature Isiah Colton, the CEO, and Founder of Real Estate Nexus. Isiah is a businessman who started his real estate journey from scratch, climbing up to his Chief Executive position with pure dedication and hard work. His competence lies in developing and effectively applying sales and marketing plans. During his guesting, Isiah specified the importance of developing a marketing strategy and honing your lead’s follow-up process.
How it All Started: Taking a Big Leap
Isiah has a strong sales and marketing background; he was a former VP of sales in a marketing company before he took a big leap of faith in Real Estate.
“You have to learn everything and educate yourself,’’ this is Isiah’s mission. He educated himself about everything he needs to know regarding the field he is trying to enter. Going to different conventions with hopes of learning and applying the knowledge to his new investment. Isiah built the solid foundation he needed as he tried to make things work with his new brokerage.
After taking over the role of operations for the brokerage, he went to sign up for different lead generati