Episode 297: Effective Ways to Improve Your SEO

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Episode 297 Mail-Right Show: SEO Aimed At The Real Estate Agent

In the 297th episode of Mail Right Show, Jonathan Denwood and Robert Newman delve deeply into SEO (search engine optimization) and provide insight into how it works. Robert Newman is the founder of Inbound REM, an inbound marketing firm, and a 14-year veteran of the real estate SEO industry. On the other hand, Jonathan Denwood is the founder and CEO of Mail Right, a platform that combines various digital tools into a single, user-friendly package.

What is SEO?

SEO stands for “search engine optimization.” In layman’s terms, it refers to the practice of optimizing your website to boost its exposure when people search for items or services connected to your business on Google, Bing, and other search engines. The higher your pages rank in search results, the higher your volume of exposure is when it comes to people seeing your content online. This in turn helps you get more business from new leads.

How to Use SEO?

When optimizing a website, it is critical to bear in mind that it must be user-friendly. The website must be intuitively clickable and usable. Real Estate Webmasters and Sierra Interactive are excellent examples of this. Additionally, it required a great content management system and internal linking structure that would make the websites extremely SEO-friendly.

Why is a Mobile-Friendly Website Essential?

A mobile-friendly website is an optimized version of the website for usage on a user’s mobile device (tablet, iPad, or smartphone). It makes the website simple to navigate without requiring the user to zoom in or manually modify their browser settings.

In today’s technology-driven environment, people of any age use mobile devices to work online, check social media, and read the news. Constant access to content has created a community accustomed to receiving information instantly, including on the go. People have grown accustomed to rapid access to lead to the point that they expect to locate anything on their mobile devices more easily than desktop PCs. 

A mobile-friendly website is vital because Google’s algorithm favors it. Google recognizes that most people access the internet via mobile devices. Thus they want their search results to reflect the bulk of their customers’ search demands. By optimizing your website’s structure and content for mobile devices, you may increase the effectiveness of your SEO material and boost your site’s ranking in search results. 

Ways to Drive Traffic to Your Website

Leveraging a zip code map is handy in driving a lot of traffic. It assists in getting you on the first page of results for searches relating to maps of the locations in which you operate. Another is by doing blog posts, a post that strikes a chord with readers is a great step at establishing your domain authority. Another strategy to boost your website’s traffic is to submit it to free online directories and review sites. Because the majority of these sites will include a link to your website in your profile. Actively updating these listings and obtaining positive evaluations is likely to result in increased website traffic. Additionally, a large number of directories results in a higher domain authority on Google.