For the 353rd episode of Mail Right Show, Jonathan Denwood and Robert Newman reviewed the strengths and weaknesses of Zurple as a real estate search platform. Robert Newman is the CEO of Inbound REM, an inbound marketing firm, and has been working in the real estate SEO field over the last decade. On the other hand, Jonathan Denwood is the founder and CEO of Mail Right, a platform that combines a variety of digital tools into one convenient, user-friendly package. This episode explores the advantages and disadvantages of utilizing Zurple, pricing information, and comparable features to other real estate search platforms.
Zurple was the first behavioral marketing system in the real estate industry. Although not a perfect platform, its technology for lead generation is excellent and unique. It is excellent in pointing out when it would be wise to engage with the consumer at various points during the customer journey. More than that, here are other pros of using Zurple as a real estate search platform.
A Re-Engagement Machine
Zurple excels at being a re-engagement machine. When you have email addresses sitting on your old leads without doing anything, you can turn those email addresses to Zurple, and it will show listings available inside your zip code. When you email someone or send them to an IDX website, there will be prompts and pop up, making them feel like they’re conversing with you while searching through the platform. That means that that handful of your leads decides to start looking at properties again or at property prices using Zurple.
No Annoying Pop-Out Registration Form
Zurple also allows users to keep using the platform without registration forms that always pop out. The user can come back over and over again on the platform and only have gentle messages which can be dismissed. Eventually, the user can register if he is ready to see the house.
Behavioral Marketing
Zurple tracks user behavior, sorts the platform based on their browsing history and favorites and sends automated emails and SMS with data relevant to their home search. Moreover, should you make some phone calls, they will be sorted for you talking to actual prospects.
One of Zurple’s strengths was getting you to start responding within the system. It will actively engage with you as a platform user, and if you respond to enough yes questions, it will result in an appointment with the person who was speaking to you. For instance, when you search on Zurple, the site will send you a message saying the system has noticed that you’re looking at a specific area and will ask if you’d want to see homes there or if you’re looking around at the moment in a yes/no question format.
Use Street View in Google Maps
Another strength of Zurple is instead of just targeting cities, Zurple also allows one to view the street level of a listing.
Cons of Using Zurple as a Real Estate Search Platform
Zurple does not produce leads faster. When using this platform, you should expect it to take a year or two before you see a significant number of leads created by Zurple. Another disadvantage of Zurple is its exclusivity fee, which costs around $200 per month to access exclusive zip codes or marketplaces; nevertheless, you will receive nothing in return; it is simply extra money spent for nothing. Nonetheless, Zurple’s fixed rate of $349, which you could invest in reactivating old email addresses, and an additional few hundred dollars to bring these emails up to a particular amount of contacts loaded into the system, was a fantastic deal.
Comparable Features to Other Real Estate Search Platforms
Zurple has no CRM, making it different from other platforms, such as BoldLeads, a funnel system that runs you directly into a very robust CRM. Its strategy to get people to the site and the method of driving traffic is identical to Real Geeks and BoldLeads, but Zurple’s advantage is its sophisticated technology.
