Episode 368: The Best Lead Marketing Tolls

Episode Timeline

In the 368th episode of the Mail Right Show, Jonathan Denwood and Adam Brown discuss some of the best lead marketing tools for real estate agents to use in 2023. These tools can be helpful for agents or small teams looking to market themselves online. Adam Brown co-founded Mail Right and ran a marketing agency specializing in SEO, video, and website marketing. Jonathan Denwood is the founder and CEO of Mail Right, which provides a platform that combines various digital tools into a streamlined, user-friendly package. Mail Right creates a semi-custom or fully customized WordPress website and offers marketing tools to help generate leads. 

1. Postcard Mania

One way to get your message to reach your target audience is through the postcard. And while the traditional method is still effective, you can do it through digital media today too. Postcard Mania is a service that helps you send postcards and other printed materials to your target audiences. Postcard Mania doesn’t specialize in real estate, but they have real estate offerings where you can send out postcards to specific zip addresses or give them a list, and you can send them personalized postcards and other printed material; in addition to that, it works at a price that you can afford. It’s important to remember that postcards are still a viable option, but be creative with the design and layout that will give a wow factor and even something valuable to your target audiences.

2. Promo

Having videos on your website and social media is crucial for effective digital marketing if you want to get better engagement and results. While producing videos can be challenging, Promo offers a solution with its library of template videos and premiere video templates. Promo provides a library of templates that can be customized by adding text using their web-based editor or app. The editor is available as part of both their free and paid bundles. While the free version allows you to experiment with the platform, you can’t publish your videos—the paid version costs between $50 to $100 per month, which is quite reasonable. By paying $25 a month— paid annually, you will receive access to 36 premiere clips that include actors, print clips, and six other options. You can then add your text and customize the video templates to build your library, making it easy to quickly create and share engaging videos across multiple platforms, promoting your brand and showcasing your message effectively.

3. Canva

Before, many people would purchase Photoshop and spend time learning how to use it. While Photoshop is an excellent tool, Canva now offers an affordable alternative with a user-friendly interface. One of the great advantages of using Canva is that you don’t have to buy the paid version to use it. The paid templates on Canva are also affordable, costing around $100-150 per year or $12 per month. Canva also has a premier version for individual use and team products, but it is more expensive. Canva can be very useful for visual marketing, such as creating thumbnails for YouTube videos or designing Facebook posts, profiles, and pages. If you have a small team or brokerage, you can share a Canva account with your team, making it easier to produce social media prints you can use.

4. Jasper

Jasper is a writing tool that has been available for a few years now. It can help you write content, descriptions for images, titles, and even whole paragraphs. However, it is controversial, as it uses data scraping to generate content. Data scraping is an old term for digital marketing, where it searches the internet for relevant information, jumbles it up, divides it, and uses AI to generate content for you. The issue with using tools like Jasper is that search engines like Google that use AI can detect when content has been generated in this way and may penalize you. So, the best way to utilize Jasper is to use it as a tool to add content to an existing page or to help you when you have that blank page and can’t get over the hurdle. You can use it to generate an outline, titles, subtitles, and paragraphs that you can edit and revise to make unique and high-quality content.

Overall, Jasper is a helpful tool to get the wheels spinning and to help you overcome writer’s block. Just remember to use it responsibly and in a way that doesn’t compromise the quality of your content.

5. Tailwind

Tailwind is an excellent and powerful tool that can help you schedule and publish content on your Instagram, Pinterest, and Facebook pages. With Tailwind, you can create a content calendar and plan your posts in advance. Recently, Tailwind added an AI-powered ghostwriter to its editor interface, allowing you to schedule written copy, for instance, for your Pinterest posts. You can store your content in a library and reuse it in the future. While Tailwind is not specifically designed for the real estate industry, it does offer a library of content that can be used across different industries. The pricing for Tailwind starts at around $12-13 per month, with payments made yearly.

6. Surfer SEO

Surfer SEO is a tool that can help you optimize your website content for search engines, especially local search. When writing content, it’s crucial to conduct SEO research on your subject, title, and overall content to ensure that it remains relevant and “evergreen.” Surfer SEO can assist you with this process by analyzing and outlining your piece, offering title suggestions, and providing a list of competitors and relevant keywords. Once you’ve published your content, Surfer SEO continues to be helpful by tracking its performance over time. If you give it weeks or months, Google Technology analyzes your sub-header titles and provides feedback on how your content is ranking and suggestions on how to improve its ranking in the future.