Episode 393: Streamlining Real Estate Business Process with Instagram and Threads

Episode Timeline

On the 393rd episode of Mail Right Show, Jonathan Denwood, and Robert Newman discuss Instagram and Threads that real estate agents can utilize to streamline the process of selling, buying, or dealing property. Robert Newman, the founder and CEO of the inbound marketing agency Inbound REM has over a decade of experience in the real estate search engine optimization area. On the other hand, Jonathan Denwood is the founder and CEO of Mail Right, an online platform that combines several digital tools into a single, convenient, and user-friendly solution. This episode delves into the advantages of Instagram and Threads compared to other platforms in maximizing profits.

The most important aspect of being a real estate agent, whether online or in person, is to talk and connect with individuals considering selling, buying, or dealing with property.

For real estate agents, the social media areas recommended to focus on are YouTube and Instagram Threads. Although you can also utilize Twitter, if you’re really into Gen X or the millennials in urban areas, as a real estate agent, spending less time on Twitter is recommended. And the reason for that is the culture of Twitter. And regarding real estate and being a real estate professional, that’s the last thing you want to get involved with unless you decide to appeal at a particular time. For example, some agents in Northern Nevada have made that choice. They are highly political individuals. There are also agents in Las Vegas that have made that decision and are highly politicized. They put on their Facebook and Twitter highly political content of a particular viewpoint. They might do it because they believe it, but it helps them with their marketing and the people they’re trying to appeal to. But in general, it is the last thing to encourage a real estate agent to do on Twitter because of the baggage of the platform.

What is Threads

Threads is an app created by the Instagram team, and it has been around and become incredibly popular. Almost 100 million people use it because it’s connected to Instagram, which has many users. You will use your Instagram account to set up your Thread account and utilize its features.

In Threads, Instagram made the platform ensuring that Twitter’s negative aspect, which is how people interact when discussing things, improves. This has always been a problem on Twitter, where conversations can often be unpleasant. Threads are trying their hardest to ensure that the toxic culture that has always been a part of Twitter doesn’t happen as much in Threads.

Difference of Twitter to Threads

Twitter has limited space for communication. While you can use automation or delegate that task to your team or an external agency, these approaches often result in less genuine content unless you hire a highly skilled person who invests time in understanding your style and can mimic it well. The most engaging and relevant posts require your personal touch, which demands a lot of time. It should be worth the effort. If you believe the effort won’t yield the desired results, it probably won’t. In such cases, focusing on other platforms is advised. Twitter is a platform where, if you make your posts and can spare the effort to work with someone skilled in hashtags and finding the right words, you can find more people interested in what you share. This way, you can naturally get many new people to follow you. It requires focus, expertise, and determination.

Comparison Between Threads, Instagram, and Facebook

Every social media platform has positives and negatives; some platforms are superior to others.

Instagram is incredibly viable and valuable in the real estate space. It’s a place where influencers make a significant impact on the world. It’s a simpler platform and less cluttered compared to Facebook. However, Everyone uses Facebook groups, which can also be made private. Facebook groups are something you use not only for yourself. One key reason for suggesting that Facebook should stay in business is its events and group features.

You can add more tags to pictures on Instagram, up to a maximum of 30; compared to Twitter, you can usually only include three, meaning that when it comes to how much your natural marketing reaches people, Instagram is 10 times more relevant than Twitter. Many real estate agents have gathered big audiences on Instagram, and some have successfully turned that into ROI. Many real estate professionals firmly believe in the effectiveness of Instagram for their work because Instagram is very relevant in this industry. On Facebook, you can use groups, which many people already do. These groups are one of the good things about Facebook, and many people still use it. However, if you’re a real estate agent, having a Facebook page won’t give you much attention or reach a reasonable number of people unless you’re willing to spend money. You have to pay to get noticed. On Instagram, you can get attention by using tags.

Instagram is also something you should have had years ago, and it is a place where you can repurpose content you’re creating on other channels, like video. They also nailed the Reels. Their short videos are impressive and have been executed very well. Instagram has successfully transformed Reels into a strong contender against TikTok and YouTube Shorts. The good news is you can take your YouTube videos and make them into shorts, and they can also be turned into reels, which you can reuse. You can share these on your website and your Google business page too. There are many options. But, for real estate agents using social media to get results, focusing on YouTube or Instagram works best.
Now, when it comes to Threads, you cannot send messages directly or use hashtags to tag in Instagram Treads yet. Furthermore, the success might become a problem because Instagram hasn’t released threads in Europe, and the platform’s organic growth is mainly from the North American market. Because if you sign up for it, you have to agree to share all your private information, and that’s why they haven’t released it in Europe yet. Threads also don’t have a desktop product yet. You can’t use your browser, so you have to download the app on the phone.

Undoubtedly, there is some merit in being an early adopter in threads. If you’re a real estate agent and you’re thinking about using it, give it a wait to use, because you want other people figuring out the strategies, and you don’t want to spend the 50 hours unless you’re a content producer or you’re a subject matter expert.