On the 408th episode of Mail-Right Show, Jonathan Denwoon and Robert Newman discussed getting leads once Google My Business Profile is set up and shared advanced strategies for gaining ranking. Jonathan Denwood is the joint founder of Mail-Right, a paid agency that creates beautiful WordPress websites and utilizes Facebook and Google Local Adverts to get more leads. On the other hand, Robert Newman has been a real estate SEO expert for 15 years, has worked with major notable companies, and is also the founder and CEO of Inbound REM, which focuses on SEO as a service for real estate agents. This episode also explained how some things that connect to the ranking are also connected to lead conversion.
Part of the hyperlocal equation is connected to Google My Business Profile. Listings are now going to be the coin of the realm in digital marketing because of lawsuits happening with NAR, concerns that are happening in real estate, and Google’s increased dedication of time, energy, and effort to enhance hyperlocal ranking. With more searches directed to these profiles, customers are now recognizing, at a core level, the true importance of Google My Business Profile for business.
Why is Local SEO significant?
1. It Links Hardware with Software, and that’s Always the Strongest Sector.
Local SEO is significant because of the relationship between mobile devices and Google’s technology.
Local SEO was already a specialized field before the mobile phone, iPhone, and Android. However, Local SEO is being put on steroids with the iPhone and Android. If you have a smartphone and you’re searching for local services, Google essentially knows your approximate location. This is because mobile devices provide information about your whereabouts, allowing Google to tailor advertisements and provide relevant information based on your location.
2. An Optimized Local Profile Can Help Secure A Listing That Will Produce A Steady Commission Over Time
About 98% of realtors nationwide didn’t bother setting up a Google business profile in the real estate industry. This means that if you glance around your office, most people you see aren’t competing against you, nor trying. Considering that there are many licensed individuals, this represents a massive untapped audience.
Regarding profile optimization, only 2% of agents have taken the initiative to set up a profile. Of that small percentage, only 10% understand how to optimize it correctly. This brings us to a mere 0.01% of real estate agents who truly comprehend the value of a well-optimized Google business profile.
Advanced tools and services like LocalEasy, BrightLocal, and WhiteSpark specialize in optimizing local profiles, and they’re making significant strides in the real estate sector.
Furthermore, the real estate industry tends to lag about a decade behind other service industries, such as plumbers and contractors, which have embraced the potential of online marketing. For example, a plumbing company has a monthly marketing budget of $30,000 to $50,000. This company recognizes that investing $10,000 in their local profile generates substantial returns. Surprisingly, many real estate agents fail to grasp the importance of ranking high in local search results. Being in the top 1, 2, or 3 spots can translate into $200,00