Episode 296: What to do in an Overheated Market?

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Episode 296 Mail-Right Show We Talk About Video Marketing

In the 296th edition of Mail Right Show, Jonathan Denwood and Robert Newman discuss what to do in an overheated market. Robert Newman is the founder of Inbound REM, an inbound marketing business, and a real estate SEO expert with over 14 years of experience. On the other hand, Jonathan Denwood is the creator and CEO of Mail Right, a platform that combines various digital tools into a single, user-friendly package. The podcast revolves around the best lead generation strategies that different firms can use to obtain leads with the current standing of the market post-pandemic.

Tips and Tactics for an Overheated Market

Due to the unpredictability of demand in an overheated market, establishing a short-term plan is almost impossible. The first thing to remember is that if you already have some clients and revenue flowing in, now is the time to focus on the medium to long term. The second thing is to focus your efforts and redouble your efforts on your existing database. If you want to produce some additional quality leads, your current database is where you’re going to receive the best return at the moment. Finally, consider your online marketing approach in the long term, how you’re going to build the value of your website for a local audience, whether that audience is defined by location or by some other type of specialization.

Lead Generation Strategy

A lead generation strategy consists of strategies that attract and convert interested prospects. A lead is a prospective consumer who has expressed interest in your brand through some action. 

Here are a few tips that you can do to generate more leads:

  1. Go personal; creating a custom video gives you a significant competitive advantage in an overly saturated market. A video helps you stand out and makes your message much more personable than other media forms.
  2. Building a good website and improving its performance is essential because it provides you with a platform to reach out to your potential clients in several ways.
  3. Create engaging content that your consumers need. Blogging is an excellent strategy to answer frequently asked questions you normally get and establish brand trust for your audience.
  4. Utilize a high-quality funnel-type lead generation system to help in obtaining leads. Set up a CRM that collects all of the leads you get from multiple sources. Assign a resource to manage the necessary follow-up to convert them into clients.

What is Rocket Listing?

Rocket listing entails taking a listing and turning digital materials such as photos and other resources into a video. This allows someone to hit the play button and then watch a clip. They then interspersed those static, digital elements, such as listing photos and the like, with genuine, live agent commentary. So there’s video, but it’s low-quality generic video. Still, you do get to press the play button and watch it. This helps convert your static images into an interactive video that lets you create a higher-quality message for your audience.