For the 423rd episode of MailRight Show, Robert Newnan talks about how real estate agents should be adaptable and strategic to succeed in a challenging market in 2024. Robert Newman founded InboundREM, the only inbound marketing-focused real estate company in the United States. Jonathan Denwood is the co-founder of MailRight, a CRM and marketing platform that generates real estate agents’ leads through great landing pages, a great website, great emails, and text messaging built into the system.
Effective Time-Blocking
Unless you block off a period each week, like 2-3 hours, for specific tasks, they won’t get done. Of course, if something urgent pops up, you must be flexible, especially in real estate, where things can change quickly. But you still need some rules and know what’s important.
If you don’t schedule time using a calendar system, where you can plan your social media posts and newsletters, along with maybe making some videos, it just won’t happen. You’ll end up rushing everything or missing out. So it’s essential to block off time for tasks like digital lead generation, just like any good real estate coach would advise.
There are many excellent apps out there these days. One we’re looking at as a company is for creating reels. Video will be significant in 2024. However, effective time blocking should also include looking for low—or zero-cost apps that help promote your business. Promoting yourself has two sides: creating content and getting people to see it. Furthermore, you must know how to make social media posts and enter them into a social calendar.
Realtors often get stuck in either creating content or promoting it. So, when you have more time and less money, it’s simple: learn from people who teach for free. It’s strongly recommended that when you have more time than money, you block an hour a day for learning. This way, you teach yourself how to do things and when and what’s the most effective way.
Weekly Quality Newsletter
Adding AI to your newsletter is an excellent idea. Some platforms help agents with AI content, and big Facebook groups greatly promote this idea. But don’t just use AI content when it comes to your newsletter. It’s better to start with AI to help write something, then edit it strongly to make it more unique.
You might wonder what to write about in a weekly newsletter as a real estate agent. You could include the property pick of the week and explain why it’s a good pick. People want to see your knowledge and skills through what you say about properties. You can also discuss the local property market, property-related services, reviews, and interviews. And hopefully, your readers will share the content on their social media.
Now, there’s something essential for those watching on YouTube. Google recently started penalizing websites with low-quality content, especially if it seems just for SEO. They’ve been giving out manual penalties, focusing on content that’s not user-friendly. For example, Rocket, a financial app, got penalized. They have a helpful app that sends emails with market updates.
In your local market, you might notice house prices are dropping. For example, a house listed at $900,000 last year is now $820,000. Many say home prices in California are overpriced by about 25%. This means most people can’t afford to buy a house here. Even with a big down payment, the monthly payments are high. So, it’s an excellent time to sell if you’re thinking about it. Prices might drop by 25%, so selling now could save you from losing profit later. If you were a real estate agent, yo