Online Lead Generation With Google My Business Page in 2019

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Online Lead Generation With Google My Business Page in 2019

The real estate market has become a highly competitive industry. With the industry giants becoming bigger and bigger, real estate agents can have a hard time establishing their brand in the field. Thankfully, front runners in development have created tools for budding real estate agents and brokers to help them in managing and growing their businesses. The multinational company of Google has created one of the most efficient digital tools in the interweb, Google My Business. Google My Business is a cost-free and easy-to-use digital tool specifically catering to businesses and organizations to help them manage their online presence across Google platforms like Search and Maps.

Bradley Benner

Bradley Benner, the co-founder of Semantic Master, a training and tools provider for digital marketers and business owners, highly advocates for the use of Google My Business. Benner believes that the tool is powerful, especially for local businesses, as marketing on a local level has helped level the playing field among companies. By verifying and optimizing your business information on the site, you can improve your clients find your business and services. If you have not claimed your business yet, you will have to go through verification, which involves Google sending you a postcard sent to the physical address of your offices. Once done, you may set-up your domain name through GSuite.

Google My Business

Google My Business objective in launching these free tools is to provide Google users with relevant information they seek. If you’re using Google My Business properly, you may be able to generate leads for your real estate business. To effectively use this tool, you must first complete the information on your profile. Aside from an improved search experience, Google users can now also interact and engage with Google My Business posts. As additional engaging content, you should upload photos of your business regularly, and sharing customer reviews can improve your search ranking as well. Doing so will also help Google in geo-mapping your businesses’ location, which in turn places you higher in the search ranking and yields leads. These data provide clients with the needed information to be able to transact with your business.

Google My Business allows businesses to optimize information to be able to reach a wider audience through the three different types of search results: Desktop, Mobile, and Maps. Real Estate firms and brokerage can overcome proximity issues and be able to create both targeted and broader searches depending upon their needs. Like Facebook, the digital platform also provides insights that show real-time analytics for your Google My Business Profile. Slowly Google is forcing users to join paid businesses of advertising, and as a real estate agent and marketer, you’d have to evolve with the trend as well. If real estate businesses are diligent enough in updating and providing useful business posts for end-users, the more competition they can create within the industry and the more quality leads they can gather from homeowners and buyers as well. For more informative discussion on real estate marketing and powerful online marketing tools, visit today.