120+ Real Estate Hashtags & Expert Tips and Case Studies

Title Image for a blog post on 50 real estate hash tags and how to use them
Founder of InboundREM an inbound marketing lead generation company focused on SEO. Blogger. Real Estate SEO expert. Real Estate Lead Generation expert. Real estate online marketing fanatic. Podcaster. Occasional public speaker and frequent vlogger.

Table of Contents

120+ Real Estate Hashtags Ideas

Let’s start with the real meat and potatoes of real estate hashtags. Below is a list of 120+ hashtags that agents and brokers can use regardless of their niche or location. 

You can download this sortable list with Excel or Google Sheets. 

Beyond that, we’ve done breakdowns on how agents should use hashtags for Pintrest, LinkedIn, Instagram, and Facebook. 

After that, we’ve done a detailed case study of a Top Agent’s hashtag strategy for Instagram. The breakdown includes a what kinds of hashtags you should be using and when. 

Real Estate HashtagInstagram ResultsHashtag Type
#architecture174,534,546Architectural Style
#interiordesign162,616,480Listing
#realestate83,681,929General
#pool34,698,967Amenities
#realtor32,674,323Branding
#realestateagent21,671,045General
#downtown20,098,302Listing
#dreamhome13,935,102Listing
#motivationmonday11,524,198Branding
#luxuryrealestate11,305,339Listing
#realtorlife11,118,522General
#househunting9,369,492Homebuyer
#luxuryliving8,311,815Listing
#homeinspiration7,460,140Listing
#realestatelife6,936,599Branding
#openhouse6,664,458Listing
#homes6,618,366General
#broker6,610,261General
#midcenturymodern6,322,664Architectural Style
#realestateinvesting6,230,071Branding
#realty5,897,959General
#homesforsale5,480,954Listing
#realestateinvestor4,866,189Branding
#petfriendly4,775,117Listing
#homeforsale4,216,714Listing
#Realtors4,167,155General
#riseandgrind4,158,707Branding
#selling4,060,130Listing
#mansion3,991,266Listing
#listing3,991,142Listing
#newlisting3,910,525Listing
#Victorian3,075,463Architectural Style
#investmentproperty3,051,435Listing
#dogfriendly2,969,231Listing
#housegoals2,901,095Listing
#realestatetips2,539,401Branding
#homegoals2,509,368Listing
#condo2,501,272Listing
#houseforsale2,497,169Listing
#thursdaythoughts2,482,184Branding
#uptown2,400,389Listing
#parking2,257,453Amenities
#justsold1,799,329General
#realestateexperts1,743,109Branding
#townhouse1,491,712Architectural Style
#bungalow1,405,319Architectural Style
#curbappeal1,325,727Amenities
#realestateforsale1,287,109Branding
#luxurylistings1,184,945Listing
#realestateadvice1,122,976Branding
#colonial1,099,099Architectural Style
#coop1,023,695Listing
#NAR776,849General
#condoliving722,808Listing
#renovated670,229Listing
#frontporch645,209Amenities
#fixandflip638,392Listing
#locationlocationlocation635,901Listing
#brokerage634,932General
#emptynest615,857Listing
#referrals553,889Branding
#housesofinstagram510,209Listing
#virtualtour477,428Listing
#instarealestate462,890General
#foreclosure454,688Listing
#cashcow336,435Listing
#makememove330,663Homebuyer
#makethemove322,607Homebuyer
#FSBO285,311Listing
#greatvalue265,543Listing
#brownstone249,046Architectural Style
#starterhome232,887Listing
#catfriendly193,917Listing
#freewine102,468Branding
#offmarketlistings49,808Listing
#pocketlisting38,510Listing
#eatinkitchen37,009Amenities
#freecookies33,087Branding
#HUDhome32,489Listing
#justRealtorthings31,043Branding
#ICNY30,785Listing
#instalisting30,292Listing
#treelinedstreets24,997Amenities
#walkableneighborhood22,174Amenities
#closetothebeach20,189Amenities
#condogoals19,760Listing
#motherinlawsuite18,831Amenities
#caprate18,700General
#twofamily15,937Listing
#marblecounters15,014Amenities
#bringthedog13,931Listing
#walkscore13,453Amenities
#turnkeyinvestment10,191Listing
#shotgunshack7,198Listing
#greattransportation6,483Amenities
#realestateassociatebroker6,119Branding
#yourbrokerage5,676Branding
#housestyles5,536Architectural Style
#prettyarea4,992Amenities
#discountbroker4,676Branding
#poochfriendly3,798Listing
#reducedfee2,404Branding
#callnow!0Branding
#your farm area + brokerage0Branding
#your farm area + expert0Branding
#your farm area + personal branding0Branding
#yourpersonalbrand0Branding
#closest big city + home for sale0Listing
#closest big city + life0Listing
#closest big city + living0Listing
#closest big city + real estate0Listing
#closest big city + realty0Listing
#homeforsale[state or major city]0Listing
#wontlast!0Listing
#yourneighborhood + home for sale0Neighborhood
#yourneighborhood + life0Neighborhood
#yourneighborhood + living0Neighborhood
#yourneighborhood + real estate0Neighborhood
#yourneighborhood + realty0Neighborhood
#yourneighborhood + style of home0Neighborhood

Expert Tips on Real Estate Hashtags

What Are Real Estate Hashtags?

Image showing real esatet seo hashtags on linked in
Proper use of hashtags targets highly targeted , specific terms that pertain to you or your business. LinkedIN hashtag usage is low so your content get's in front of people for awhile.

How to Use Real Estate Hashtags on Each Social Media Platform

Real estate hashtags act as filters on social media. Each social media platform uses them differently. You are going to learn the top 50 hashtags and filters for real estate and how to use them on the social media services essential for real estate professionals. These are the social media channels a real estate professional should consider in order of importance. They all use hashtags.

50 Absolute Best Real Estate Hashtags

Based on case studies I’ve done, these are the 50 best-performing real estate hashtag ideas out there. 

  1. #realestate
  2. #realtor
  3. #justlisted
  4. #broker
  5. #[TARGET NEIGHBORHOOD]
  6. #forsale
  7. #homesale
  8. #location+[STYLE OF HOME YOU ARE LISTING]
  9. #newhome
  10. #househunting
  11. #dreamhome
  12. #properties
  13. #milliondollarlisting
  14. #oldhousecharm
  15. #home
  16. #listing[ZIP CODE] [LOCATION]
  17. #homesforsale [CITY NAME]
  18. #property
  19. #investment[CITY NAME]
  20. #housing
  21. #mortgage
  22. #homesforsale
  23. #openhouse [address]
  24. #homeinspection
  25. #creditreport
  26. #creditscore
  27. #cashcow
  28. #homesweethome
  29. #thereisnoplacelikehome
  30. #foreclosure
  31. #shortsale
  32. #distressedproperty
  33. #emptynest
  34. #renovated
  35. #justlisted
  36. #reo
  37. #countrylife
  38. #[Complimenting your Clients]
  39. #fixandflip
  40. #brokeragename
  41. #[OFFICE OR TEAM NAME]
  42. #brokername [CITY NAME]
  43. #[YOUR NAME]
  44. #wanttomove
  45. #ibuy[DESCRIPTION] houses
  46. #[HOUSE AMENITY | OCEAN VIEW| HOT TUB | THREE CAR GARAGE
  47. #localschooldistrict
  48. #houseportrait
  49. #freecma
  50. #accuratehomeevaluation

Once you have used these hashtags you can find new idea’s from the most popular #hashtags on Twitter, Instagram, Facebook, and Linkedin.

How to Use Real Estate Hashtags on Pinterest

You use Hashtags for searches and pin descriptions. Pinterest uses #hashtags in pin descriptions to rank pins in internal search results. Pinterest then uses #hashtags as a filter when you are doing searches. Here is an example using real estate hashtags.

In 2023, Pinterest remains the best social media platform for any realtor to focus on. I’ve got a great step-by-step tutorial if you want to get started with Pinterest here is a link.

Screen shoot of a PInterest Real Estate Hashtag shot
The outlined Pinterest boards all contain the #denverrealestate hashtag.

How to Use Real Estate Hashtags on Instagram

You use Hashtags on Instagram to filter interests, people, and places. Follow the examples from left to right.

Image of a real estate hashtag on instagram.
Joyce Rey is a top Real Estate Agent Nationwide. She announced a open house on instagram 3.6.2017. I highlighted the hashtags and address.
Denver Highlands Instagram result
Load FOR SALE listings using #neighborhood hashtags. The one shown is The Denver Highlands.

You can target a neighborhood or type of real estate.(See my post on real estate niches for more hashtag ideas) You should include a phone number for open houses.

How to Use Real Estate Hashtags on Facebook

Hashtags provide a little-known real estate marketing advantage on Facebook. You can see not many people post using hashtags.

  • Post your listings OR your logo and phone number using #[NEIGHBORHOOD]
  • DO this ONCE every TEN times you post to Facebook.
Image of a facebook real estate hashtag search.
When someone searches using a hashtag like#denverhighlands they will get the posts that have used the same hashtag.

How to Use Real Estate Hashtags on LinkedIN

Google is good at identifying keywords. Using hashtags on Google Plus guarantees you’re post will be associated with the keywords and location you are interested in.

Image of a Google plus real estate hashtag
Hashtags are a powerful tool on Google. You can see here a video from 2015 is still a top search result due to hashtags.

5 More Real Estate Hashtag Tips

  1. Use one or two hashtags per post on Pinterest or Twitter
  2. Use 2-3 hashtags per post on Facebook and Google +
  3. Use as many hashtags as make sense on Instagram (Read the case study below for more information.)
  4. Hashtags need to make sense in the context of your post on ALL platforms
  5. Specific hashtags are usually better than general hashtags. IE: #denverhighlands is better than #denverrealestate

One more thing:

The video tutorial above gives you deeper insight into using these hashtags or ones like them on Pinterest, Instagram, Facebook and Google +. If you made it this far, but haven’t checked out the video, I encourage you to watch. The video is 15 minutes in length.

Case Study of a Top Agent’s Instagram Hashtags

Joyce Rey has been the #1 luxury real estate agent for Los Angeles forever. I’ve had the pleasure of working with her personally, and I can assure you her Instagram is a prime model for learning.

She has over $6 billion in sales, over 6000 Instagram posts, and over 110,000 followers. If you’re in luxury real estate, her account is the gold standard. Let’s study exactly how she uses hashtags.

Best Luxury Real Estate Hashtags

he list below includes the exact hashtags that Joyce’s team uses on a very regular basis. They comprise her core hashtag set, especially for Just Sold and Just Listed posts.

  • #luxurylistings
  • #luxuryrealestate
  • #beachfrontproperty
  • #vacationhome
  • #luxuryliving
  • ⁠#hauteliving
  • #realestate
  • #listing
  • #hauteresidence
  • #TrophyListing
  • #(Insert State)Mansion
  • #(Insert City)Mansion
  • #(Luxury Neighborhood)
  • #igmansions
  • #interiordesign
  • #architecturaldesign
  • #designinspo
  • #architecturaldigest
  • #ColdwellBanker (aka brokerage name)

Post Diversification

Joyce’s Instagram uses a variety of posts, which we break down in the next section. Her diversification is relevant to hashtag use because the number and kind of hashtags she uses varies greatly depending on her post type.

Some posts, like her topical reels, exist for branding purposes and speak directly to her existing followers. For these posts, she uses 1 or 2 hashtags at most, but usually she doesn’t use hashtags at all.

Other posts, like her architectural style showcases, have far broader appeal that goes beyond her existing audience. For these posts, she uses 5 to 10 hashtags.

I find this method very clever. Often marketing experts encourage real estate agents to use hashtags sparingly, saying 2-4 hashtags per post is the sweet spot. Well, Joyce presents a more nuanced and diversified strategy that I recommend imitating. Let’s break it down.

Types of Instagram Posts

Listing Posts (67%)

Property listing posts are the bulk of Joyce’s Instagram content. About ⅔ of her content is dedicated to informing her audience of their current available properties. Depending on how long the properties stay on the market, a single listing may get reposted 2-4 times.

Hashtags Sets for Listed Properties

Use these hashtags sets as great examples of what real luxury real estate agents use in their Instagram marketing.

  • #luxurylistings #coldwellbanker #sonnyandcher #cher #luxuryrealestate
  • #lasrosadas #luxuryrealestate #beachfrontproperty #jalisco #puertovallarta #mexicohomes #mexico #vacationhome #vacation #getaway
  • #joycereyrealestate #luxurylistings #luxuryliving #sierratowers #westside #hollywoodhillsviews
  • #joycerey #beverlyhills #beverlyhillsestate #newlisting #coldwellbanker
  • #mexico #vacation #vacationhomes #realestate #beautiful #views #tropical #beach #travel #wanderlust #forsale #landscape #instatravel #reels #love #nature #sea #traveltheworld #timothydiprizitorealestate
  • #mexico #vacation #vacationhomes #realestate #beautiful #views #tropical #beach #travel #wanderlust #forsale #landscape #instatravel #reels #love #nature #sea #traveltheworld #timothydiprizitorealestate
  • ⁠#hauteliving #hauteresidence #luxury #realestate #listing
  • #BelAir #TrophyListing #LuxuryListings #CaliforniaMansion #VillaStPierre #igmansions
  • #TrophyListing #LuxuryListings #CaliforniaMansion #igmansions
  • #interiordesign #architecturaldesign #coldwellbanker #designinspo #losangeles #architecturaldigest
  • #joycerey #beverlyhills #beverlyhillsestate #newlisting #coldwellbanker

 

Branded and Personal Posts (10%)

Many realtors shy away from getting too personal on their social media handles. We’re certainly not suggesting you post funeral selfies on your brokerage Instagram account, but we absolutely recommend giving your audience a view into your life.

The example post above is poignant and sweet. It gives a sentimental snapshot of Joyce’s life without oversharing. It’s excellent for your lead funnel because people are much more likely to contact you when they feel like they already know you a bit.

That particular post is about as personal as Joyce’s Instagram gets. She balances these personal posts with a variety of branded posts.

Ideas for Branded Posts

  • Holiday Posts
  • Company Events
  • New Team Member Profiles
  • Family Photos
  • Speaking & Networking Events
  • Awards

 

Architecture, Interior Design, and Vacation Spot Posts (8%)

Showcasing beautiful interiors, exteriors, and holiday locales remains on brand for the team and relevant to their audience. The broad appeal allows for a wide reach that can collect likes and comments on a level that listing posts just can’t.

It’s wise to copy this technique, but do so sparingly. As with most of their content, the team does not always include them for every post. When you do include them, go for hashtag blocks comprising 10-15 hashtags to increase your post reach.

Hastag Sets for Broad Appeal Posts

  • #mexico #vacation #vacationhomes #realestate #beautiful #views #tropical #beach #travel #wanderlust #forsale #landscape #instatravel #reels #love #nature #sea #traveltheworld #joycereyrealestate #coldwellbanker
  • #interiordesign #architecturaldesign #coldwellbanker #designinspo #losangeles #architecturaldigest

Topical Reels (5%)

Instagram Reels are 30-60 second videos which appear in the main feed as well as the special Reels feed. In Joyce’s case, they cover subjects like:

  • Favorite Homes I’ve Sold
  • My Favorite Vacation Spots
  • Advice to Young Realtors

In doing so, they develop her personal brand while remaining relevant to real estate in general. She leverages video to humanize herself, which is essential for real estate marketing in 2023. It’s the primary benefit of using video marketing as an agent.

Joyce’s Reels typically last 30-60 seconds and sometimes include a guest. Often they omit hashtags completely. When they do use hashtags, it’s typically something broad like #traveltuesday or #thinkpositivethoughts.

 

Just Sold Posts (5%)

Another small fraction of Instagram real estate posts are devoted to success stories. About half of the time, the team includes hashtags. Typically, they use 4-6 hashtags if anything at all.

Hashtag Sets for Just Listed Posts

  • #TrophyListing #LuxuryListings #CaliforniaMansion #igmansions #justsold
  • #joycerey #beverlyhills #beverlyhillsestate #justsold #coldwellbanker

How to Find Great Local Hashtags

1. Reverse Engineer Competitors

Especially if your market is well populated, the best way to find strong local hashtags is to follow your competitors. Create a bank of potential local hashtags, but be sure to check on their monthly volume.

The smaller your local population, the less hashtags with significant volume will be available. However, it’s important not to overlook the potential of local hashtags.

For example, if you live in a remote region with a new luxury development, create a hashtag around it. It’s unlikely that people will find your posts by searching those niche hashtags, but they will be able to find your other listed properties for that development by clicking the relevant hashtag on your post. It’s a strong method of making your posts navigable for those in the market.

2. Hashtag Generator Apps

Another option is using hashtag generator apps. There are several that are decent and available for free. To be honest, the results can be underwhelming at times. However, if Instagram is an important lead funnel for you, it can be worth the attempt.

Model Instagram Accounts

Use these Instagram allstars to copy their strategies, whether for hashtags or anything else. They all have their IG game down. 

Jellis Craig

View this profile on Instagram

Jellis Craig (@jelliscraig) • Instagram photos and videos

Nikol Klein

View this profile on Instagram

Nikol Klein (@nikolklein) • Instagram photos and videos

Nicole Mickle

Hopper Group

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Brian Hopper (@hoppergroup) • Instagram photos and videos

Usaj Realty

View this profile on Instagram

Usaj Realty (@usajrealty) • Instagram photos and videos

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