Episode 412: Best Type of Facebook & YouTube Videos For Real Estate Agents in 2024

Episode Timeline

In the 412th episode of the Mail-Right Show, Jonathan Denwood and Adam Brown unravel the secrets behind creating compelling Facebook and YouTube videos for real estate agents in 2024. Jonathan Denwood is a video expert and the co-founder of Mail-Right, a platform that builds WordPress websites and combines digital marketing tools in a streamlined, user-friendly package. Meanwhile, Adam Brown is also the co-founder of Mail-Right, a video expert, and does Facebook advertisements on the website and in design development.

Short-form video content

Short Form Videos are 10-15-second vertical videos that can be utilized on multiple platforms, such as Facebook, Instagram, and YouTube shorts. These short videos effectively draw viewers to your post and engage with you. If you can keep your videos to 7-15 seconds, that’s an excellent mark to set as a goal. Short-form content is also suitable for any real estate agent because it doesn’t require you to be on camera; instead, you can let the images speak for themselves. There are several categories you can incorporate into your short-form videos. 

  • Inspirational quote. 
  • Testimonials are also great and compelling content, with a voice overhead reading the text simultaneously.
  • Brief property walkthroughs. If the walkthrough is longer, you can cut the video using AI. The walkthrough doesn’t have to be a home for which you’re the agent. It can be homes that your breakage is happy for you to show, or it can be quick videos of the outside homes on the market. 

One thing to remember when creating short-form videos is to include captions. Some of your viewers might be deaf, and captions help them see what you are discussing. If somebody is on the video speaking, they can see your words coming out. It also reaches more people when algorithms pick up on it. You’re getting keywords that those algorithms can read on the screen, which is good for SEO. 

Business Spotlights

This type of video uses interviews of locals in your community, may it be business owners or if you spotlight restaurants, services, anything around the property, or any popular business. Business spotlights are an excellent way to build your brand and community connections.

If you say you will edit a video and you can give them the video for cross-promotion, most business owners will say no, but the majority will be delighted. This will also allow you to build relationships with business owners, promoting cooperation and trust that will benefit both of you.

Furthermore, because business spotlight videos are hyperlocal, you can put keywords on them and use them on