In Episode 467 of the Mail Right Show, Robert Newman and Jonathan Denwood discussed the most useful real estate software tools for agents in 2025 to streamline business, boost productivity, and marketing to close more deals. Robert Newman is the founder of Inbound REM, an inbound marketing agency specializing in real estate SEO, while Jonathan Denwood is the co-founder of Mail-Right, a platform offering digital tools for agents.
Coffee & Contracts – Marketing Templates for Agents
Coffee & Contracts is a membership-based service that provides real estate agents with ready-made marketing templates for social media, websites, and flyers. The content is editable in Canva, making customization simple. Pricing starts at 74/month for single agents and drops to∗∗54/month for teams. The platform is ideal for agents who need pre-designed materials but lack advanced design skills. While its SEO performance is average, it offers a practical solution for beginners.
Agent Crate – Social Media Scheduling & Content Library
Agent Crate helps real estate agents automate social media posts while offering a library of marketing content. Pricing starts at $89/month, and features include a social media calendar and an optional auto-posting service. Unlike Coffee & Contracts, Agent Crate uses its own editor instead of Canva, which may cause browser compatibility issues. The tool is useful for agents who want to save time on social media, but it lacks support for platforms like Reddit and LinkedIn, which broader tools like Hootsuite or Hero Post offer.
Catalyze AI – Predictive Analytics for Real Estate
Catalyze AI uses artificial intelligence to track life events, such as inheritances or relocations, that could lead to real estate transactions. Priced at around $1,400 annually, the tool monitors CRM contacts and alerts agents when potential clients experience significant changes. It’s best suited for high-end markets, where tracking inherited properties can be valuable. The problem with Catalyze AI is that the company’s website redirects to a parent site, raising some trust concerns. Hence, more independent reviews are needed to confirm its effectiveness.
StyleDod – Virtual Staging & Listing Enhancements
StyleDod offers AI-powered virtual staging to enhance property listings, with prices ranging from 14 to 99 a month. StyleDod covers services like furniture placement and landscaping redesigns. While the concept is valid, the website lacks depth, and the connection to another company makes it unclear how reliable the service is. Agents looking for virtual staging may want to explore more established alternatives first.
Showami – Property Showings by Other Agents
Show Me is a platform where agents can hire freelance showing assistants to conduct property tours. Pricing varies per showing, with an option to add tips. The idea is to help busy agents save time, but many argue that real estate relies on personal relationships, and removing the agent from showings could hurt sales. While it may work in specific cases, most agents benefit more from being directly involved in client interactions.
Agently – Coaching & Training for Agents
Agently provides online coaching and training programs for real estate professionals, with pricing ranging from $39 to $459/month. Agently has group coaching, digital courses, and goal-setting tools. The service is best for new agents who need guidance but can’t afford high-end coaching programs like Tom Ferry. While some question its value, basic sales training can be crucial in a competitive market where many agents struggle to close deals.
To conclude, while software tools can streamline tasks, success in real estate still depends on personal effort and relationships. Agents should combine digital tools with networking, local events, and a strong online presence to maximize results. Testing different tools and focusing on what works best for their market will help agents stay ahead in 2025 and beyond.
